Let`s Make Cancer History

Let’s Make Cancer History
Annual Report 2000
Quebec Division
”We are proud
to display our
new image.”

The Canadian Cancer Society’s
New Logo
Why change our logo ?
Changing the Canadian Cancer Society’s
visual identity is part of a wide range of initia-
tives we are taking to revitalize our public
image. This move is in response to the grow-
ing number of competitors who are emerging
with a youthful, current and vibrant look.
Market studies
Studies conducted across Canada, in both
urban and rural areas, show that Quebecers
and Canadians alike have a very positive per-
ception of the Society, which they associate
with strength, stability, rigour and power.
While one in ten respondents could identify
the Society’s caduceus, most viewed the daf-
fodil as the symbol that best captures their per-
ceptions of the Society : empathy, compassion
and hope.
The daffodil, a fresh new symbol
The first version of the daffodil was abstract
and plain, a concept that won public approval.
Society volunteers, however, expressed their
preference for an image that captures the
flower’s true likeness. The logo we settled on
marries the two concepts: the daf-
fodil retains the abstract elements of
the first draft but is vividly framed in a pure
blue square.
Conclusion
The Canadian Cancer Society’s new logo
successfully combines these divergent per-
spectives : the shapes range from free flowing
to a more anchored appearance; while the
bright yellow contrasts sharply with the pure
blue. The whole elegantly reflects the hope
and compassion, strength and rigour that
define the Society.
Mission Statement
The Canadian Cancer Society is
a national community-based
organization of volunteers whose
mission is the eradication of can-
cer and the enhancement of the
quality of life of people living with
cancer.
The Canadian Cancer Society,
in partnership with the National
Cancer Institute of Canada,
achieves its mission through
research, education, patient serv-
ices and advocacy for healthy
public policy. These efforts are
supported by volunteers and staff
and funds raised in communities
across Canada.
Summary
pages
Mission Statement ii
The Canadian Cancer Society’s New Logo ii
Major Activities in 2000 1
Allocation of Funds in 2000 1
Message from the President
and the Executive Director 2
Administrative Structure 3
The Lodge Celebrates its 10th Anniversary 4-5
The Millennium Daffodil Ball 6-7
2000 Financial Statement 8-9
List of Grand Donors 10-11
National Cancer Institute of Canada
- Sponsored Researchers in Quebec in 2000 12
Administrative Regional Offices iii
ii

National program
Administration Campaign Public education Services for people living with cancer Research
Revenue
(in millions of dollars) Expenses
(in millions of dollars) Allocation
of funds in 2000 (%)
1
Major Activities in 2000
Revenue
Fundraising campaigns 2,026,357
Special events 4,613,089
“In Memoriam” donations 1,489,033
Bequests 1,038,382
Patients’ lodge 313,311
Tobacco control - “Air pur”63,504
Investments 47,805
Other revenue 12,263
Expenses
Public education 1,657,463
Services for people living with cancer 1,444,452
Administration 685,714
Cost of fundraising campaigns 1,007,177
Cost of special events 1,016,844
National assessments
National Cancer Institute of Canada 3,501,571
National program 384,770

Message from
the President of the Division
and the Executive Director
he Canadian Cancer Society has a new face! The caduceus, a symbol of the unrelenting fight against cancer for
60 years, and an emblem of the medical world, has served the Society well over many years of darkness. Today,
the daffodil has taken its place as the Society’s official logo. A symbol of hope and courage, the daffodil faithfully
reflects the realities of an organization that is engaged in the fight against cancer on several fronts, including can-
cer research, education in cancer prevention and support to people living with cancer.
The daffodil—a long-time presence within the organization—has come to be recognized by our people as an
emblem of the Canadian Cancer Society. Who has not heard of Daffodil Days, which usher in spring every year?
In Quebec alone, annual daffodil sales bring in over $1 million. And then there are the many events that take
place across Quebec where our representative flower, a sight familiar to the public, trumpets both strength and
compassion.
The new millennium was an ideal opportunity for the Canadian Cancer Society to adopt a new image and a
new slogan, unveiled here for the first time: “Let’s make cancer history.”
In closing, a word from your president, who is completing her term with a heavy heart, leaving behind a role
that placed her at the heart of the action for two very short years. “Our new slogan captures the essence of what
every president hopes to accomplish during a mandate. We can be proud of our many successes in areas such
as research, programs and fundraising. But much remains to be done. The fight will not be over until cancer is
history. The key to our success is our dedicated team of volunteers, our capable staff and our generous donors.”
Thank you!
Nicole Magnan Louise Robic
Executive Director President
T
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Administrative Structure
Membres of the Board
1999-2000
Robic, Louise, President
Montreal
Aird, Michel
Montreal
Belleville, Edmond
Lévis
Bissonnette, Robert
Boucherville
Blackburn, Michel
Ste-Thérèse
Boudreau, Lucette
Carleton
Bouillé-Drouin, Odette
Montreal
Brillant-Fluehler, Suzanne
Westmount
Brisebois-Philion, Suzanne
Hull
Brunet, Linda
Kirkland
Cantin, Odette
Outremont
Caron, Ghislaine
Matane
Chassé, Mariette
Mont-Joli
Corriveau, Jean-Paul
Hull
Côté, Edmond
Brossard
D’Auteuil, Ida
Matane
Drolet, Danielle
Quebec City
Duguay, Jean-Paul
Gaspé
Dupuis-Martin, Jocelyne
Fermont
Engel, Edith
Quebec City
Gauvin, Louis
Beloeil
Généreux, Marc
Montreal
Girard, Gilles
Gatineau
Girard, Marcel
St-Romuald
Godbout-Fortier, Solange
Stoke
Guérin, Huguette
Pincourt
Hébert, Alain
Montreal
Labelle, Pierre
Montreal
Laberge, Georgette
Beauharnois
Labrie, Louise
Montreal
Lapointe, Jean-Pierre
Pointe-aux-Trembles
Lévesque, Aldéric
Ste-Angèle-de-Mérici
Mackey, Denyse
Beauharnois
Martineau, Joëlle
Hull
McDonald, Jacqueline
Lanthier
Mercier, Ernest
Quebec City
Naud, Yvan
Montreal
Nutini, Anne-Marie
Montreal
Pépin, Paul
St-Léonard-d’Aston
Pilon, Jean
Montreal
Poirier, Pierre
Montreal
Ranger, Stéphane
Vaudreuil-Dorion
St-Hilaire, Réjean
Rimouski
Tremblay, Diane
St-Élie
Truchon, Claudette
Jonquière
Vachon, Micheline
Coaticook
Members of the
Executive Committee
Robic, Louise, President
Montreal
Girard, Gilles, Past president
Gatineau
Naud, Yvan, Vice-president elect
Montreal
Hébert, Alain, Honorary Treasurer
Montreal
Duguay, Jean-Paul, Vice-president
Gaspé
Labelle, Pierre, Legal Counsel
Montreal
Aird, Michel, Member
Montreal
Bouillé-Drouin, Odette, Member
Montreal
Drolet, Danielle, Member
Quebec City
Généreux, Marc, Member
Montreal
Girard, Marcel, Member
St-Romuald
Laberge, Georgette, Member
Beauharnois
Labrie, Louise, Member
Montreal
Nutini, Anne-Marie, Member
Montreal
Pilon, Jean, Member
Montreal
Committee Chairpersons
Communications Committee
Aird, Michel Montreal
Revenue Development Committee
Généreux, Marc Montreal
Nominating Committee
Girard, Gilles Gatineau
Public Education Committee
Girard, Marcel St-Romuald
Finance Committee
Hébert, Alain Montreal
Public Issues Committee
Labrie, Louise Montreal
Planning Committee
Naud, Yvan Montreal
Medical Advisory
Nutini, Anne-Marie Montreal
Patient Services Committee
Pilon, Jean Montreal
Senior Staff
Executive Director
Magnan, Nicole B.Com., MAP
Director, Administrative Services
Laurin, Jean Pierre CA, MAP
Director, Montreal Information
Centre
Cancer Information Service
Desmarais, Robert MBA
Director, Communications
Mireault, Nicole MBA
Director, Revenue Development
Turcotte, Benoît
Director, Human Resources
Young, Linda MBA
Coordinator, Public Education
and Public Issues
Lemire, Suzanne
Coordinator, Patient Services
Richard, Laurent
Senior Cancer Information
Specialist
Montreal Information Centre
Cancer Information Service
Gasse, Louise BSc in N
(until June 30th 2000)
Senior Cancer Information
Specialist
Montreal Information Centre
Cancer Information Service
Lafantaisie, Line Dt. p.
Communications Officer
Lamontagne, Diane
Administrative Assistant to the
Executive Director
Émond, Micheline
Development Officer, Emotional
Support Programs
Lemaire, France
Patients’ Lodge Attendant
Quesnel, Andrée
Supply Manager
Lapointe, Claude
Coordinators and
Regional Development
Officers
Allard, Jean-Louis
Sud-Ouest
Bolduc, Dennis
Saguenay-Lac St-Jean/
Chibougamau/Chapais/Côte-Nord
Bourdeau, Francine
Montreal
Champagne, Nicole
Rive-Sud
Desmarais, Lise
Drummondville/Bois-Francs
Durocher, Manon
Laval/Lanaudière
Girard, Luce
Mauricie
Lafontaine, Julie
Outaouais
Lamothe, Louise
Richelieu/Yamaska
Lévesque, Steve
Québec/Chaudière/Appalaches
Loignon, Josée
Estrie
Martin, Thérèse
Bas-Saint-Laurent/Gaspésie
Pinel, Lyn
Abitibi-Témiscamingue/Jamésie
Tremblay, Michelle
Laurentides
Development Officers
Beaulieu, Maryse
Bigras, Isabelle
Brunet, Lysianne
Des Roches, Claire
Dufort, Lise
Flibotte, Annie
Fortin, Bertrand
Gamache, Doris
Gendron, Annie
Gratton, Judith
Hébert, Réjean
Larouche, Micheline
Lévesque, Michèle
Mercier, Colette
Pépin, Micheline
Racicot, Hélène
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