Télécharger la plaquette des formations

!"#$%"&'()*"!#$
$
$
$
$
$
$
$
$
+,-./-,$,01-23$425/6427$89-:;-,5/1-$808/0$23$
.648-$83$</4$
===>26?@?641-/71>?6.$
$
(??,08/50$%,24?-$(A,/.-,$-5$%6,.25-3,$2A,00$ $

!
!
!
AOC$Conseils$
"##$%&'$!()'*)!+!,!-%$!./%01!.)2/-2$**$!+!33!,45!6$7/7!
89':;!5<!=>!5>!>,!<>!+!?@#)0';!07A/B)/C@C/71$0'1:C/#!@!D$&;!EEE:)/C@C/71$0'1:C/#!
!
COMMENT'VENDRE'SON'VIN'EN'CHINE'?'
'
B6.;,-48,-$7-$.2,?C0$?C/46/1>$
B6442D5,-$7-1$;,/4?/;23:$/.;6,525-3,1>$
E<273-,$7-$.2,?C0$8-1$</41$F,24G2/1$-4$BC/4->$
(427H1-,$7-1$C2I/538-1$8-$?6416..25/64$8-1$?C/46/1>$
B6442D5,-$72$,0A7-.-4525/64$-5$7-1$.05C68-1$8-$;2/-.-451$?C/46/1>$
$
*> J($+&K#E!)()*"!$LM$+(N#$$
OP J-1$86440-1$5-?C4/Q3-1$
RP J-1$1;0?/F/?/501$?3753,-77-1$
SP J-1$?7/?C01$-5$7-$,-1;-?5$8-$72$?3753,-$$
TP J-$;,6F/7$83$?6416..25-3,$
$
**> J($#EU'E!)()*"!$UK"U&(+V*WME$E)$
J($#)&MB)M&E$LM$'(&BVK$$
OP #-A.-4525/64$A06A,2;C/Q3-$
RP J-1$2?5-3,1$83$.2,?C0$X$79/.;6,525-3,$$
SP J-$8/15,/I35-3,$
TP L/15,/I35-3,$-5$?6416..25-3,$F/423:$$
$$
***> J($#)&()KU*E$L9*'+J(!)()*"!$
OP J2$;,01-4?-$;64?53-77-$
RP J92A-45$76?27$
SP J92A-45$80;6,50$
TP J-1$127641$-5$;,6.65/641$
$
*Y> JE#$#)&()KU*E#$U(U!(!)E#$
OP J2$./1-$-4$;72?-$8934-$245-44-$76?27-$8-$
8/15,/I35/64$
RP J2$Z6/45$Y-453,-$
SP J2$./1-$-4$;72?-$8934$156?[$80;6,50$
TP J-1$;2,5-42/,-1$
$
Y> JE#$"\J*U()*"!#$&KB*+&"WME#$E)$JE#$
B"!#E*J#$$
OP J9282;525/64$23$.2,?C0$$
RP J-1$,0A7-.-4525/641$
SP J-1$0?C245/77641$
TP J9-.I2772A-$-5$7-1$,0A7-.-4525/641$
2P J-$</4$-5$7-1$46,.-1$2427H5/Q3-1$
IP J905/Q3-55-$
?P J2$?645,-@05/Q3-55-$
8P '-45/641$6I7/A256/,-1$
-P E4,-A/15,-.-45$8-1$05/Q3-55-1$
FP J9-:;08/5/64$89-.I2772A-1$1;0?/F/Q3-1$
AP &0A7-.-4525/641$86324/],-1$
$
Y*> JE#$B"!#E*J#$+"M&$'*EM^$&KM##*&$
OP #5,250A/-$8-$;,/:$
RP #5,250A/-$8-$;2/-.-45$
SP J-1$?641-/71$;63,$,0311/,$
2P J-$10,/-3:$
IP J9-:?731/</50$
?P J2$,2;/8/50$
8P J-$13;;6,5$?7/-45$
-P J-1$?645,251$
'
CONSTRUIRE'SON'MARKETING'MIX'ET'SA'POLITIQUE'TARIFAIRE'
$
B6415,3/1-_$79-41-.I7-$8-1$80?/1/641$-5$2?5/641$.2,[-5/4A$;63,$2113,-,$7-$13??]1$8-$<65,-$-45,-;,/1->$
$
*> B"!#)&M*&E$#"!$'(&`E)*!U$'*^$
OP B6442D5,-$7-$;,683/5$</4$-4$.2,[-5/4A>$
RP B6442D5,-$72$15,250A/-$8-$;,/:>$
SP B6442D5,-$72$15,250A/-$8-$8/15,/I35/64>$
TP B6.;,-48,-$7-$;,/4?/;-$8-$72$.2,Q3->$
aP B6.;,-48,-$7-$;61/5/644-.-45$83$
;,683/5>$
**> B"!#)&M*&E$J($+"J*)*WME$)(&*%(*&E$
OP B6442D5,-$7-1$070.-451$8-$72$;67/5/Q3-$
52,/F2/,->$
RP #2<6/,$F/:-,$34$;,/:$8-$<-45->$
SP E538/-,$7-1$?648/5/641$A040,27-1$8-$<-45->$
TP (;;,-48,-$b$F/:-,$34$;,/:>
$
' '

!
!
!
AOC$Conseils$
"##$%&'$!()'*)!+!,!-%$!./%01!.)2/-2$**$!+!33!,45!6$7/7!
89':;!5<!=>!5>!>,!<>!+!?@#)0';!07A/B)/C@C/71$0'1:C/#!@!D$&;!EEE:)/C@C/71$0'1:C/#!
!
CONQUERIR'DE'NOUVEAUX'CLIENTS'VIA'INTERNET'ET'LES'RESEAUX'SOCIAUX'
$
B6..-45$-:/15-,$13,$/45-,4-5$c$
(<6/,$164$;,6;,-$1/5-$/45-,4-5>$
B,0-,$164$I76A>$
Y65,-$;,6F/7$13,$7-1$,01-23:$16?/23:>$
*45-,4-5$8-</-45$.6I/7-$-5$<631$c$
J9E.2/7/4A$X$-4$;,/1-$8/,-?5$2<-?$<61$?7/-451>$
J2$E@,0;3525/64>$
$
*> B"''E!)$E^*#)E&$#M&$*!)E&!E)$c$
OP Y631$49d5-1$;21$1-37$8-,,/],-$<65,-$0?,24$
$
**> (Y"*&$#"!$+&"+&E$#*)E$*!)E&!E)$
OP W3-7Q3-1$465/641$8-$I21-$
2P J-$46.$8-$86.2/4-$
IP J9C0I-,A-.-45$
?P J-$,0F0,-4?-.-45$
RP J2$F2I,/?25/64$8934$1/5-$/45-,4-5$
2P L3$?645-43$;63,$<65,-$1/5-$
IP J-1$?C/FF,-1$F/4$ReOe$8241$7-$.648-$X$
G2$F721C-$f$
?P M4-$Q3-15/64$c$M4-$I635/Q3-$-4$
7/A4-g$h-$.-$7248-$63$;21$c$
8P L6$H63$1;-2[$-4A7/1C$c$
$
***> B&EE&$#"!$\J"U$
OP E:-.;7-$
RP J-$?C/FF,-$X$G2$I3__$f$
SP B6..-45$?,0-,$164$I76A$
TP '05C68676A/-$;63,$1-$724?-,$X$?C-?[@7/15$
aP M4-$Q3-15/64$X$64$0?,/5$;63,$Q3/$c$
*Y> +*JE$"M$%(BE$X$Y")&E$+&"%*J$#M&$JE#$
&E#E(M^$B"''M!(M)(*&E#$
OP B,0-,$12$;2A-$%2?-I66[$
RP J-1$?C/FF,-1$X$7-$.648-$-15$34-$A,611-$
.2?C/4-$b$?64<-,125/64>$\/-45i5$O$./77/2,8$
8935/7/125-3,1$8-$,01-23:$16?/23:$f$
SP J-$.648-$83$</4$13,$%2?-I66[$
TP J-1$?C/FF,-1$X$%2?-I66[$63$790?67-$8-1$
F241$f$
aP W3-7$2<-4/,$c$
jP L-1$Q3-15/641$
2P W3-77-1$1645$7-1$;,/4?/;27-1$,2/1641$
;63,$7-1Q3-77-1$34$/45-,4235-$</-45$
13,$$.2$;2A-$%2?-I66[$c$
IP B6..-45$24/.-,$<65,-$;2A-$13,$
%2?-I66[$c$
?P J-$?645-43$;63,$34$<,2/$8/276A3-$
$
Y> *!)E&!E)$LEY*E!)$'"\*JEg$E)$Y"M#$c$
OP J-1$?C/FF,-1$X$G2$?/,?37-$8-$;731$-4$;731$f$
RP (;;7/?25/64$63$<-,1/64$.6I/7-$8-$164$1/5-$
/45-,4-5$c$
2P J-1$2;;7/?25/641$.6I/7-1$
IP J2$<-,1/64$$.6I/7-$8-$<65,-$1/5-$=-I$
SP M4$?68-$W&$X$W39-15@?-$Q3-$?9-15$c$
2P #/5325/64$
IP (35,-$1/5325/64$
TP E:-.;7-$
$
Y*> J9E@'(*J*!U$X$E!$+&*#E$L*&EB)E$(YEB$Y"#$
BJ*E!)#$
OP M4-$?2.;2A4-$-@.2/7/4A$;63,$Q36/$F2/,-$c$
RP B,025/64$8934$.-112A-$-4$C5.7$
SP B677-?5-$8-1$?6452?51$-@.2/71$-5$-45,-5/-4$
8-$12$I21-$?7/-45$
TP J6?25/64$8-$F/?C/-,1$-@.2/71$;,6F-11/644-71$
-5$8-$;2,5/?37/-,1$
aP J-$?C/FF,-$X$G2$4631$80;211-$f$
jP &6352A-$-5$k$807/<,2I/7/50$l$
mP J2$,02?5/</50$
nP M4-$Q3-15/64$X$;-35@64$-4<6H-,$34$-@
.2/7/4A$13,$34$1.2,5;C64-$c$
$
Y**> J($E@&E+M)()*"!$
$
'
' '

!
!
!
AOC$Conseils$
"##$%&'$!()'*)!+!,!-%$!./%01!.)2/-2$**$!+!33!,45!6$7/7!
89':;!5<!=>!5>!>,!<>!+!?@#)0';!07A/B)/C@C/71$0'1:C/#!@!D$&;!EEE:)/C@C/71$0'1:C/#!
!
DEVELOPPER'VOTRE'REPUTATION'AUPRES'DES'MEDIAS'
$
B6..34/Q3-,$2<-?$7-1$.08/21>$
J2$7/15-$8-1$?64?63,1$425/6423:$-5$/45-,425/6423:>$
J2$;,-11-$1;0?/27/10->$
B,/5/Q3-$-5$0?,/<2/41$F,24G2/1$-5$/45-,425/6423:$
B,0-,$164$1/5-$/45-,4-5$
$
L0?63<,-_$o/7$8-$JH4:g$<65,-$h63,427/15-@2./$
$
*> #M&$WM"*$B"''M!*WME&$c$
OP W3-$8/,-$c$
RP L-1$I/-4F2/51$8-$72$?6..34/?25/64$;2,$
790<04-.-45$
$
**> &EM##*&$#E#$L"BM'E!)##$LE$
B"''M!*B()*"!$
OP +,02.I37-1$b$72$,082?5/64$$
2P L-$79/.;6,524?-$8-$796,8,-$-FF/?2?-$
IP #9-:;,/.-,$8241$34$15H7-$16I,-$
?P L644-,$83$,-7/-F$b$164$5-:5-$
8P J-1$.-45/641$/48/1;-412I7-1$$
RP J-$?6..34/Q30$8-$;,-11-$X$<65,-$
;,/4?/;27$277/0$$
2P M4$86?3.-45$?63,5$-5$8250$
IP o/7@8-@JH4:$8644-$164$2</1$13,$S$
?6..34/Q301$8-$;,-11-$
SP J-$8611/-,$8-$;,-11-$X$;63,$-45,-,$8241$7-1$
8052/71$
2P *7$-:/15-$S$5H;-1$8-$8611/-,$8-$;,-11-$
IP J-$8611/-,$8-$;,-11-$-15$34$-41-.I7-$
8-$F/?C-1$
?P L3$13,@.-13,-$;63,$7-$h63,427/15-$
8P L-1$-:-.;7-1$8-$;724$
$
***> YE&#$WM*$B"''M!*WME&c$$
OP J/15-,$7-1$.08/21$Q3/$<631$/450,-11-45$
RP *8-45/F/-,$7-1$h63,427/15-1$$
SP ",A24/1-,$7-1$?66,86440-1$,-?3-/77/-1$
$
*Y> L/FF31-,$1-1$86?3.-451$8-$
?6..34/?25/64$
$
OP E52I7/,$34$?27-48,/-,$8-1$-4<6/1$
RP L0F/4/,$7-1$2:-1$b$;,6;61-,$b$?C2?34$$
SP W3-71$.6H-41$8-$8/FF31/64$c$
TP #/5-$*45-,4-5$-5$;2A-1$13,$7-1$,01-23:$
16?/23:$
$
Y> &E!B"!)&E&$JE#$Z"M&!(J*#)E$
OP (??3-/77/,$34$h63,427/15-$76,1$<65,-$
.24/F-1525/64$
RP ",A24/1-,$34-$</1/5-g$34-$?64F0,-4?-g$34$
80h-34-,$8-$;,-11-$
$
Y*> (JJE&$+JM#$J"*!$
OP E<273-,$7-1$,-56.I0-1$-5$$6I1-,<-,$<61$
?64?3,,-451$
RP B-1$I76A1$Q3/$F645$72$.68-$
SP &-4?645,-$2<-?$'0724/-$B34/4g$
</A4-,644-$-5$,082?5,/?-$-4$?C-F$8-$
k$Y/5/$l$
$
' '

!
!
!
AOC$Conseils$
"##$%&'$!()'*)!+!,!-%$!./%01!.)2/-2$**$!+!33!,45!6$7/7!
89':;!5<!=>!5>!>,!<>!+!?@#)0';!07A/B)/C@C/71$0'1:C/#!@!D$&;!EEE:)/C@C/71$0'1:C/#!
!
LUTTE'RAISONNEE,'BIO,'BIODYNAMIE'ET'DISTRIBUTION'
$
J-1$8/FF0,-4?-1$-45,-$</5/?3753,-$,2/16440-g$I/676A/Q3-$-5$I/6@8H42./Q3->$
J2$I/6@8H42./-$-4$;,25/Q3->$
J2$?-,5/F/?25/64>$
J-1$1;0?/F/?/501$83$</4$I/6@8H42./Q3->$
Y-,1$34$k$463<-7$l$-41-/A4-.-45$2A,/?67->$
$
*> V*#)"&*WMEg$LE%*!*)*"!#$E)$!")*"!#$
LE$\(#E$
OP V/156,/Q3-$
RP W39-15@?-$Q3-$72$I/6@8H42./-$c$
SP J-1$8/FF0,-4?-1$-45,-$</5/?3753,-$
,2/16440-g$I/676A/Q3-$-5$I/6@8H42./Q3-$c$
$
**> J($\*"@LN!('*E$E!$+&()*WME$X$JE$
B(JE!L&*E&$JM!(*&Eg$JE#$+&E+(&()#g$JE$
B"'+"#)$E)$JE$LN!('*#EM&$
OP B27-48,/-,$7342/,-$63$?27-48,/-,$8-1$1-./1$
RP +,0;2,25/641$aee$pI631-$8-$?6,4-Pg$aee+$
pI631-$8-$?6,4-$;,0;2,0-P$-5$aeO$p1/7/?-$
8-$?6,4-P$
SP +,0;2,25/641$aeR$p2?C/770-$./77-F-3/77-Pg$
aeS$p.25,/?2/,-$?2.6./77-Pg$aeT$p6,5/-Pg$
aea$p0?6,?-$8-$?Cd4-Pg$aej$p;/11-47/5Pg$aem$
p<270,/24-P$-5$7-$?6.;615$8-$I631-$'2,/2$
)C34$p')P$
TP )/124-1$p/4F31/641Pg$-:5,2/51$pC3/7-1$
-11-45/-77-1Pg$80?6?5/641$63$.2?0,25/641$
p;3,/41P$
aP E4A,2/1$<-,51$
jP LH42./1-3,$
$
***> J($BE&)*%*B()*"!$
OP +731/-3,1$?2C/-,1$8-1$?C2,A-1$X$L-.-5-,$
p\/68H4P$-5$\/68H</4$
2P L-.-5-,$p\/68H4$-4$</5/?3753,-P$
IP \/68H</4$
RP J2$,-?6442/1124?-$;2,$7-$?645,i7-$-5$72$
?-,5/F/?25/64$
$
*Y> JE#$#+EB*%*B*)E#$LM$Y*!$\*"@LN!('*WEg$
"\)*E!)@"!$M!E$WM(J*)E$#M+E&*EM&E$
L(!#$J($\"M)E*JJE$c$$
OP M4$-112/$.-40$;-48245$m$241$-4$#3/11-$
RP W39-4$-15@/7$83$</4$1241$163F,-$c$
$
Y> YE&#$M!$k$!"MYEJ$l$E!#E*U!E'E!)$
(U&*B"JE$c$
OP U040,25/64$;2110-$-5$2?53-77-$
RP U040,25/64$F353,-$X$7-1$;,6A,2..-1$
0<673-45$
'
REUSSIR'LA'VENTE'DE'VINS'A'L’EXPORT'
$
B6442D5,-$-5$?6.;,-48,-$7-1$.0?24/1.-1$8-$79-:;6,5$$2/41/$Q3-$7-1$;,/4?/;23:$-4h-3:$,0A/6423:$-5$
/45-,425/6423:$83$.2,?C0$83$</4>$
$
*> &EM##*&$J($YE!)E$LE$Y*!#$($J9E^+"&)$
OP B6.;,-48,-$7-1$-4h-3:$83$.2,?C0$
/45-,425/6427$83$</4>$
RP '2D5,/1-,$72$?6415,3?5/64$8-$1-1$52,/F1$b$
79-:;6,5>$
SP B6415,3/,-$34$I38A-5$?6..-,?/27$-:;6,5>$
TP &08/A-,$34$?645,25$8-$<-45-$/45-,425/6427>$
aP !0A6?/-,$b$79-:;6,5>$
$
**> B"!!(*)&E$JE$'(&BVE$EM&"+EE!$
OP B6.;,-48,-$7-1$-4h-3:$83$.2,?C0$
-3,6;0-4$83$</4>$
RP '2D5,/1-,$72$?6415,3?5/64$8-1$52,/F1$b$
79-:;6,5>$
SP B6415,3/,-$34$;7244/4A$-5$34$I38A-5$
?6..-,?/27>$
TP &08/A-,$34$?645,25$8-$<-45-$-3,6;0-4>$
aP !0A6?/-,$b$79-:;6,5>$
$
***> B"!!(*)&E$JE$'(&BVE$LE#$M#($q$LM$
B24282$
OP B6442D5,-$7-1$-:;6,525/641$8-1$</41$
F,24G2/1$23:$M#($-5$23$B24282>$
RP B6442D5,-$7-1$C2I/538-1$8-$
?6416..25/641$8-$</4$8-1$2.0,/?2/41$-5$
8-1$?2428/-41>$
SP B6.;,-48,-$7-$F64?5/644-.-45$8-1$
.2,?C01>$
TP #2<6/,$F/:-,$8-1$;,/:$;63,$-:;6,5-,$1-1$</41$
23:$M#($-5r63$23$B24282>$
aP W3-77-$15,250A/-$b$.-55,-$-4$;72?-$c$
$
' '