climate change, environment and promotional discourse
CLIMATE CHANGE,
ENVIRONMENT AND
PROMOTIONAL DISCOURSE
The human side of climate change, Bergen 17.10.15
By Ingelin Barmen
Structure
Barmen 2015
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! Background
! Research question
! Corpus
! Findings
! Summary
Title
Barmen 2015
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Climate and environment in promotional discourse. A
study of linguistic devices.
Background
Barmen 2015
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! Subjectivity
! What is not said
! Creative language
! Adaptation
! Greenwashing
Research questions
Barmen 2015
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! How is the debate about climate change and
protection of the environment reflected in
promotional discourse?
! What kind of linguistic devices are characteristic in
these kind of texts?
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