Sensory Marketing Advertising and Communication - AUEB e

Sensory Marketing
Advertising and Communication Management
Manon Raulet, Sára Vápeníková

Directory
1. Introduction to sensory marketing
2. Case study : Nature et Découvertes
a)Presentation of the brand
b)Marketing mix
c)Retail experience
3.Conclusion

Introduction
•Supply > Demand
•Source of differenciation
•Sollicitation of five senses
•E-business competition
•Emotions
•Experience

Video
•Authority
•Reciprocity
•Consistency
https://www.youtube.com/watch?v=duDNbKWEy5M

Case study: Nature et Découvertes
•Created in 1990 in France
•Implanted in urban area
•83 shops
•6 millions of annual customers
•Mission: offer to the general public a draft of oxygen and escape
towards the nature through books and products of well-being
and discovery.