William Wrigley started his chewing gum company by accident. In
1891 his father had a soap factory in Chicago and William was a salesman; he
sold the productsfrom the family’s factory.
First, he naturally sold Wrigley’s soap. As a premium, he gave baking
powder to his clients, and, strangely, the baking powder was very popular.
Then he decided to sell baking powder and offered free chewing
gum as a premium. Again the premium was a big success. He began making
Wrigley’s chewing gum in 1892.
After that, in 1893, came Juicy and Spearmint, the most famous
flavours. Later, he built factories in Canada, Australia and Britain and
Wrigley’s rapidly became an international company.
Finally, during World War Two, the American soldiers went to
Europe and Asia with Wrigley’s chewing gum in their rations and today,
everywhere in the world, people chew that gum originally “made in the USA”.