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Introduction....................................................................................................................... 3!
"#!$%&'#('#!)*+&,+-.!/#!012/-'-%&!/#!0%3-$-#0.444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444445!
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"#.!'<26+'-89#.!+>%*/2#.44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444?!
Produit-logiciel-ou-COTS:-définition .................................................................................... 6!
@09.-#9*.!/2)-&-'-%&.!A%..->0#.44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444B!
CD;7E!0#!A%-&'!/#!F9#!/#!012/-'#9* 44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444G!
CD;7E!0#!A%-&'!/#!F9#!/#!019'-0-.+'#9*!H$0-#&'I 444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444G!
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L9#0.!$<+&3#6#&'.!A%9*!0#.!+$<#'#9*. 444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 MM!
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Du-développement-vers-le-COTS ...................................................................................... 13!
"#.!?!2'+A#.!$02.!/#!6-.#!.9*!0#!6+*$<2 44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 M5!
O&/9.'*-+0-.+'-%&!/9!$%/# 4444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 M=!
O&'#*&+'-%&+0-.+'-%&444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 MB!
Le-marketing-produit........................................................................................................ 18!
P''#&'-%&!+9!.Q&/*%6#!R#.A*#..%S44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 MK!
"1-6A%*'+&$#!/9!6+*T#'-&3!A*%/9-'4444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 MK!
"#!62'-#*!/9!6+*T#'-&3!A*%/9-' 44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 MU!
"+!A*%A%.-'-%&!/#!F+0#9*!:!VDO4444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 NM!
W#.!+$'-%&.!A%9*!X)+-*#Y!/9!6+*T#'-&344444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 NN!
Commercialisation-et-après.............................................................................................. 23!
O&'*%/9$'-%&444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 N5!
"1-6A%*'+&$#!/9!Z+/#!-&![*+&$#4444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 N5!
"+!$%66#*$-+0-.+'-%&!F9#!A+*!012/-'#9*444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 N=!
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"+!)%*6+'-%& 44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 NB!
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Conclusion ....................................................................................................................... 28!
Les-auteurs....................................................................................................................... 29!
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« C’est la première fois en huit ans que nous constatons
que les gros éditeurs s’en sortent mieux que les petits.
Cette situation s’explique notamment par
l’internationalisation qui permet aux grands éditeurs de
vendre hors de France. Une stratégie impossible pour les
petites structures qui n’ont pas les moyens d’investir à
l’étranger »
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