Revue de Presse - Assises du Produire en France

!
!
!
Revue de Presse!
!
!
!
!
! !
!

!
!
"!
!
!
#$%&%$'(!)!*$+,$-.%$!)/"0!
!
"#$%&!'#($#)*!+,-$*,.#!'/!%,'#!$)!01,)+#!
!
!
12$*!3456!$,!7%89:'!#68,$.6:%5;!'$:<!98&($8*!-(8(*,%$*;!68,!&=6(*(!>$(-*!+6:%!6%598(*$%!?$*!"/!$,!
""!*$+,$-.%$!?$*!+%$-(@%$*!2&&$&#&!'/!314'/$1#!#)!01,)+#A! 7&=$,$B! C%98D9(*;! &$?9! 26:*! (-+6%,$! E!
>4+68'$B!F!86,%$!*68'95$A!!
G$!?H92$:!-I-$!'H12$*!3456;!'4+:,4! JGK;!?H9,,$?95$!+$:,!?9(**$%!+$%+?$<$A!K?!+9%?$!'$!*68!':6!92$&!
7%89:'!#68,$.6:%5;!L:(!2$:,!(8&9%8$%!?9!59:&=$!':!MN;!O!-9(*!(?!$<(*,$!'$*!&9:*$*!89,(689?$*!P!L:(!
+$:2$8,!%4:8(%!9:!'$?F!'$*!('4$*!+6?(,(L:$*;!O!&$??$!L:$!?9!Q%98&$!%$*,$!:8$!,$%%$!'$!+%6':&,(68!PA!!
!

!
!
)!
!
7:**(!92$&!?H98&($8!-(8(*,%$!'$!?HR&686-($;!(?!6%598(*$!F!>$(-*!?$*!"/!$,!""!*$+,$-.%$!?$*!+%$-(@%$*!
9**(*$*!89,(689?$*!':!M%6':(%$!$8!Q%98&$;!O!:8$!*6%,$!'$!G926*!':!-9'$!(8!Q%98&$;!:8!%$8'$BS26:*!
$<&$+,(688$?!PA! 7%89:'! #68,$.6:%5;! 12$*! 3456!*68,! 9,,$8':*! '68&;! -9(*! *:%,6:,! '$*! &=$C*!
'H$8,%$+%(*$*! ':! *$&,$:%! 6:! '$! %$86-;! &6--$! T9:%$8&$! M9%(*6,;! U92($%! V$:?(8;! W=%(*,(98! M$:5$6,;!
$8,%$!9:,%$*A!!
Assises%de%Produire%en%France%à%Reims%les%10%et%11%septembre%au%centre%des%congrès,%sur%inscription%
auprès%de%RM%conseil,%tél.%09%72%43%95%95,%[email protected]u%
!
! !

!
!
X!
!
!
#$%&%$'(!)!*$+,$-.%$!)/"0!
!
"#$%&5!+,-$*,.#!'/!6!-14'/$1#!#)!71,)+#!8!
T9!W(,4!'$*!N9&%$*!9&&:$(??$!?$*!"/!$,!""!*$+,$-.%$!?$*!+%$-(@%$*!9**(*$*!':!P+%6':(%$!$8!Q%98&$!PA!!
7! ?H6%(5(8$! '$! &$,,$! (8(,(9,(2$! %49?(*4$! $8! +9%,$89%(9,! 92$&! ?H9**6&(9,(68! 314! 01,)+#!L:(! 9**:%$! ?9!
+%6-6,(68! ':! ?9.$?! 91$:$)#! 01,)+#! ;,1,)*$#Y!12$*! 3456;! 78&($8! #(8(*,%$! $,! G4+:,4! '$! ?H1688$;! $,!
7%89:'!#68,$.6:%5;!98&($8!#(8(*,%$!'$!?HR&686-($!L:(!68,!?98&4!!O!Z(2$!?9!Q%98&$!P!9C(8!'$!C4'4%$%!
?$*! C6%&$*! ':! O!#9'$! (8! Q%98&$!PA! T$*! '$:<! 98&($8*! -(8(*,%$*! $*,(-$8,! L:H(?! *H95(,! 'H:8$! &9:*$!
89,(689?$! L:(! ,%98&$8'$! ?$*! ?(58$*!+6?(,(L:$*! &?9**(L:$*A! (?! C9:,!9('$%! ?$*! $8,%$+%(*$*! L:(! +%9,(L:$8,;!
*6:,($88$8,!?9!C9.%(&9,(68!C%98D9(*$!$,!&%4$8,!'$*!$-+?6(*!$8!Q%98&$A!K?*!9++$??$8,!F!?9!-6.(?(*9,(68!'$!
,6:*!?$*!Q%98D9(*!$8!C92$:%!':!+9,%(6,(*-$!4&686-(L:$;!5%98'$!&9:*$!89,(689?$A!
!
12$*!3456!$*,!2$8:!&$!-9%'(!F!?9!W=9-.%$!'$!W6--$%&$!'$!>$(-*!+6:%!+%4*$8,$%!&$*!'$:<![6:%84$*!
L:(!*H6%598(*$%68,!9:,6:%!'$!%$8&68,%$*!V!,6!V;!'H4&=985$*!+6%,98,!*:%!?$*!+%6.?4-9,(L:$*!?(4$*!9:!
O!C9.%(L:4!$8!Q%98&$!P!$,!9:**(!'H(8,$%2$8,(68*!'$!+$%*6889?(,4*!(**:$*!'$*!-(?($:<!4&686-(L:$*!$,!
+6?(,(L:$*A!!
T9! +9%6?$! *$%9! '6884$! F! &$:<! L:(! O!C9.%(L:$8,! ?9! Q%98&$! '$! '$-9(8!PA! 12$*! 3$56! 6.*$%2$! L:$! ?$*!
&68*6--9,$:%*! *68,! '$! +?:*! $8! +?:*! F! ?9! %$&=$%&=$! 'H(8C6%-9,(68*! *:%! ?H6%(5(8$! '$*! +%6':(,*! !P! ?$!
UU@-$!*(@&?$!9!4,4!?$!*(@&?$!'$*!-9%L:$*;!?$!UUK@-$!!*$%9!&$?:(!'$*!?H9:,=$8,(&(,4!$,!'$*!*926(%SC9(%$!PA!
T9!-9%L:$!PQ%98&$!P!C9(,S$??$!2$8'%$!E!WH$*,!?H:8$!'$*!L:$*,(68*!L:(!*$%9!+6*4$!9:!&6:%*!'$*!,9.?$*S
%68'$*!6%598(*4$*!
T9:%$8&$! M9%(*6,;! ?H98&($88$! +%4*('$8,$! ':! #\G\Q;! U92($%! V$:?(8;! ?$! M%4*('$8,! '$! ?9! Q]N\7! *$%68,!
+%4*$8,*!
W$*!9**(*$*!*68,!6:2$%,$*!F!,6:*A! !

!
!
^!
!
!
G(-98&=$!_!*$+,$-.%$!)/"0!
!
<4)*#=4/1:!*$#)*!&#&!,&&$&#&!'/!%,'#!$)!01,)+#!
T$!-9'$!(8!Q%98&$!929(,!'4[F! :8!*9?68;!:8!?9.$?;!:8!988:9(%$;!
:8$! -`%(9'$! 'a9**6&(9,(68*! $,! -I-$! '$+:(*! +$:;! :8$!
C4'4%9,(68A!W$,,$!*$-9(8$;!?$!+%6':(%$!$8!Q%98&$!9:%9!9:**(!*$*!
9**(*$*A!M%@*!'$!X//!(8,$%2$898,*!268,!*$!%$,%6:2$%!F!>$(-*;!?$*!
"/! $,! ""!*$+,$-.%$! +6:%! '$:<! [6:%*! '$! %4C?$<(68A! W=%(*,(98! S
M$:5$6,! ':! 5%6:+$! M$:5$6,! W(,%6b8! &c,6($%9! F! ?9! ,%(.:8$!
d=6-9*!e:%($B;!&%49,$:%!'$!?9!-9%L:$!'$![$98*!"/fXA!g9?,$%!
V%6&&6?(;!$<S*`8'(&9?(*,$!&=$B!7%&$?6%S#(,,9?;!+6:%%9!$8595$%!?$!
'4.9,! 92$&! V$%89%'! W=9%?@*;! +9,%68! '$! G9**9:?,! N`*,@-$*A! S
T9:%$8&$!M9%(*6,;!+%4*('$8,$!'a=688$:%! ':! #$'$C;! %$,%6:2$%9!
'$!2($(??$*!&6889(**98&$*!&6--$!?$*!+9,%68*!'$!?a6+,(&($8!h%`*!
6:!':!C9.%(&98,!'$!*i(*!>6**(586?A!
>?4*1#!'@%,1+A#!)B,!1$#)!'#!-4.$*$C/#>!
j! ?a6%(5(8$! '$! &$! -(8(SG926*;! 7%89:'! #68,$.6:%5!+?:*! L:$!
[9-9(*! &9-+4! '98*! *68! %c?$! '$! =4%9:,! '$*! $8,%$+%$8$:%*!
89,(689:<A! k3$! *:(*! :8! -(?(,98,;! :8! +6%,$S'%9+$9:;! 9:! &l:%!
'a:8$! .9,9(??$! L:a(?! C9:,! -$8$%! *:%! ?$! ?685! ,$%-$k;! 9**:%$! 9:!
3GG!?a98&($8!-(8(*,%$!':!>$'%$**$-$8,!+%6':&,(CA!Wa$*,!?:(!L:(!9!
$:!?a('4$!'$!&$*!9**(*$*!92$&!:8!9**6&(4!(89,,$8':!Y!12$*!3456A!
T$! '4+:,4! JGK! *a$*,! $8C?9--4! +6:%! ?$! -9'$! (8! Q%98&$! 9+%@*!
926(%! 4,4! &=9%54! 'a:8! %9++6%,! *:%! ?$! *:[$,! +9%! ?$! +%4*('$8,!
N9%i6B`A! J8! '4[$:8$%! 9298,! ?a4,4! 9! *&$??4! ?$:%! +9%,$89%(9,! *:%!
C68'! '$! +9,%(6,(*-$! 4&686-(L:$A! \8! '$:<! -6(*;! ?a6+4%9,(68!
4,9(,! -68,4$A!k]6,%$! '4-9%&=$! 8a9! %($8! '$! +6?(,(L:$A! T$*!
$8,%$+%(*$*! L:(! +%6':(*$8,! $8! Q%98&$! 68,! '$*! +%6.?4-9,(L:$*!
&6--:8$*! $,! +$:! 'a6&&9*(68! '$! *$! %$8&68,%$%A! V$9:&6:+! '$!
&=6*$*!268,!*$!+9**$%!'98*!?$*!&6:?6(%*k;!+%6-$,!12$*!3456A!
K&c8$!-4'(9,(L:$;!7%89:'!#68,$.6:%5!%$*,$!:8$!C6%-('9.?$!,I,$!'$!568'6?$!+6:%!?$*!$8,%$+%$8$:%*!
':!+%6':(%$!?6&9?A!