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CURRICULUM VITÆ
of
Professor Dr. Patrick Legohérel

Patrick LEGOHÉREL
Professor at the University of Angers
Area of expertise: Marketing, Revenue Management
Adress for correspondence:
Département ESTHUA, University of Angers
7, allée François Mitterrand
BP 40455
49004 Angers cedex 01
33.(0)2.41.96.22.29
E-mail : [email protected]
EDUCATION_________________________________________________________________
Habilitation à Diriger les Recherches (Highest Diploma in Research Area in France) – March
2004, Université de Rennes 1 (Institut de Gestion de Rennes)
Doctorat (Ph.D.) - January 1996 – University of Rennes 1 (Institut de Gestion de Rennes)
Director of research: Professor Joël Jallais.
Title of the research : « Analyse du comportement des consommateurs en terme de dépenses :
de l’intention à l’acte d’achat. Applications dans le domaine des activités touristiques ».
(Analysis of consumers’ spending: from intention to spend to consumption – a study of
tourism market).
Diploma of Hotel and Restaurant Management School (1988) – Lycée Hotelier de Dinard
(Britany, France).
PROFESSIONAL EXPERIENCE________________________________________________
A. Academic:
September 1997 to present:
Professor, Tourism Studies Department (ESTHUA).
In charge of two programmes: since 2001, Managers of Golf Courses, and since 2005,
Communication/Promotion in Tourism Industry.

Area of concentration: Marketing and Tourism, Revenue Management
May 2007:
Visiting Professor (Short term appointment for teaching), University of Wernigerode, Germany
November 2006:
Visiting Professor (Short term appointment for teaching), ESCA Business School, Casablanca,
Maroco
May 2002:
Research Fellow (one month), Hong Kong Polytechnic University (Hong Kong SAR)
February 2001 & November 2002:
Visiting Professor (Short term appointment for teaching), Houston University, Hilton College
(Etats-Unis)
February 1997 :
Visiting Professor (Short term appointment for teaching), University of Cluj Nappoca (Romania)
1995 to 1997:
Assistant Professor, University of Bretagne Sud (France)
Area of concentration: Marketing
B. Professional activities
International Conference on Service Management, 22 & 23 mars 2001, University of Angers
Coordinators and Conference Proceedings Editors: Legohérel P., Daucé B. et Capiez A.
Editorial Board Member (presently):
- Journal of Travel and Tourism Marketing.
- Journal of Vacation Marketing

- China Tourism Research
Occasional reviewer for other Journals.
Reviewer for several conferences (in French and in English languages)
Several jobs (short terms – from 3 to 6 months) in hotels and restaurants (1986-1990)
SCHOLARLY CONTRIBUTIONS_______________________________ _
Books or Chapters of Books:
- Frochot I. & Legohérel P., Marketing du Tourisme, Dunod Editor, Paris, 300 p., (to be
published May 2007)
- Legohérel Patrick (contribution to a chapter of the book), Les défis du temps libre,
Publication Théolarge, UCO, Angers, 2002 (154 p).
Refereed journals
2006
- Legohérel P., Wong K., Market segmentation in the tourism industry and consumers’
spending : What about direct expenditures ? Journal of Travel and Tourism Marketing,
20(2), 2006
2004
- Legohérel P., Schwartz Z., E. (Guest Editors), Journal of Travel and Tourism
Marketing, Special Issue: Yield Management in Tourism Industry, 16(4), 2004.
- Guéguen N., Legohérel P., Numerical encoding and odd-ending prices: The effect of a
contrast in discount perception, European Journal of Marketing, V. 38, 2004, 194-208.
- Legohérel P., Callot P., Gallopel K. & Peters M., Personality characteristic, attitude
towards risk and decisional orientation of the small business entrepreneurs: a study of
hotel/restaurant managers, Journal of Hospitality and Tourism Research, 28 (1), 2004,
109-120.
2003

- Legohérel P., Callot P., Gallopel K. et Peters M., Dimensions psychologiques, processus
de prise de décision et attitude envers le risque : une étude des dirigeants de petites et
moyennes entreprises, La Revue des Sciences de Gestion, 199, 2003, 51-72.
- Guéguen N., Legohérel P. et Jacob C., Sollicitation de participation à une enquête par
courriel : effet de la présence sociale et de l’attrait physique du demandeur sur le taux de
réponse, Canadian Journal of Behavioral Science-Revue canadienne des sciences du
comportement, 35(2), 2003, 84-96.
2002
- Guéguen N., Jacob C. et Legohérel P., Communication médiatisée par ordinateur et
sollicitation à une requête : Une évaluation de l’efficacité de la technique du « Pied-dans-
la-porte » lors d’une interaction par e-mail ou sur un site Web, International Journal of
Social Psychologie-Revue Internationale de Psychologie Sociale, 16 (1), 2002, 125-156.
- Guéguen N., Jacob C. et Legohérel P., L’effet d’une musique d’ambiance sur le
comportement du consommateur : une illustration en extérieur, Décision Marketing,
n°25, janvier-avril 2002, 53-59.
- Capiez A., Legohérel P. et Stevens E., Yield Management dans les activités de service,
Revue des Sciences de Gestion, n°196-197, Juillet-Octobre 2002, 91-104.
2001
- Clais J. et Legohérel P., The Fourth Biennal Conference “Tourism in Southeast Asia and
Indo-China: Development, Marketing, Sustainability”, Journal of Travel and Tourism
Marketing, V10 (1), 2001, 123-127.
2000
- Guéguen N. and Legohérel P., Effect on tipping of barman drawing a sun on the bottom
of customers’ checks, Psychological Reports, 2000, 87, 223-226.
- Legohérel P., Fisher-LokouJ. et Guéguen N., Selling tourism on the Internet : the
Internet’s impact on negociation, Journal of Travel and Tourism Marketing, V9 (3),
2000, 49-64.
1999