!
!
!
!
!
V*:7:!>4/,>4/<!4'<!(/<!&<)/75<!(/!'*5%/!5%:':5;#!h*4<!<*../<!5%:':5&:%/<=!'*4<!'/!<*../<!)&<!>4/!
(/<!:'(:?:(4<#!L&:<!'*4<!<*../<!),/:'/./'5!(/<!:'(:?:(4<#!L&:<!6!7/!.*./'5C,6=!4'!)%*+,-./!</!
)*</!H!4'!'*4?/&4!?:(/!'*4<!&))&%&I5#!J*4%>4*:![!J&%7/!>4/!'*4<!<*../<!%;(4:5<!6!,&!7*'(:5:*'!
(8homo*sapiens=!(*5;<!(/!%&:<*'=!homo*faber,!7&)&+,/!(/!3&+%:>4/%!(/<!*45:,<!/5!)4:<!(84'/!3&O*'!
5*45/!%;7/'5/!&4!UV222-!<:-7,/=!homo*economicus=!$4:(;!)&%!<*'!:'5;%D5!)/%<*''/,#!b%!7/7:!/<5!
4':,&5;%&,=!7&%!homo*sapiens!/<5!6!,&!3*:<!homo*demens=!78/<5C6C(:%/!>4/!,&!3*,:/!'8/<5!)&<!,/!7&<!,:.:5/!
(/!7/4E!>48*'!/'3/%./!(&'<!,/<!&<:,/<#!!
!
B&!3*,:/!<4%$:5!/'!'*4<!(&'<!,/!.*:'(%/!&77-<!(/!7*,-%/!m!,&!3*,:/!</!.&':3/<5/!(&'<!7/!>4/!,/<!$%/7<!
&))/,&:/'5!,8hubris=!,&!(;./<4%/=!)&<!</4,/./'5!7/,,/!(/<!$%&'(<!7*'>4;%&'5<=!.&:<!7/,,/!(/<!
&.+:5:*'<!:'</'<;/<#!K8/<5!,/!<)/75%/!(/!,&!3*,:/#!F8&45%/!)&%5!/5!78/<5!)/45CD5%/!4'/!(/<!$%&'(/<!
(;7*4?/%5/<!>48*'5!3&:5!(/<!'/4%*C<7:/'5:<5/<!7*../!T/&'CF:(:/%!V:'7/'5!/'!X%&'7/!*4!N'5*':*!
F&.&<:*!&4E!P5&5<Cn':<=!78/<5!>4/!,8:.&$/%:/!7;%;+%&,/!&!%;?;,;!>4o:,!'8R!&!)&<!(/!%&:<*'!)4%/=!78/<5C6C
(:%/!>4/!(-<!>484'!7/'5%/!%&5:*''/,!/<5!/'!.*4?/./'5=!7*../!7/,4:!(4!.&59;.&5:7:/'=!4'!7/'5%/!
;.*5:*''/,!/<5!&4<<:!;?/:,,;!H!
,/!.&59;.&5:7:/'!&!,&!)&<<:*'!(/!,&!.&59;.&5:>4/#!A:/'!/'!'*4<!'8/<5!)4%/./'5!/5!&459/'5:>4/./'5!
%&5:*''/,=!:,!/<5!5*4G*4%<!,:;!(8;.*5:*'!/5!(/!)&<<:*'#!P5!'*4<!<&?*'<!>4/!(&'<!,/!3*'(=!7/!>4:!
/.)D79/!,&!3*,:/!/5!,/<!(;,:%/!/<5!>4/!,&!%&:<*'!<*:5!)%;</'5/!<*4<!3*%./!(/!?/:,,/4</!(&'<!,&!)&<<:*'=!
/5!>4/!(&'<!,/!3*'(=!'*4<!&?*'<!4'/!'&?:$&5:*'=!4'/!(:&,/75:>4/!5*4G*4%<!(:33:7:,/!/'5%/!%&:<*'!/5!
)&<<:*'#!P5!G/!(:%&:<!.D./!H!)&<!(/!%&:<*'!<&'<!)&<<:*'=!.&:<!)&<!(/!)&<<:*'!'*'!),4<!<&'<!%&:<*'#!
h*4<!<*../<!5*4G*4%<!$4:(;<!)&%!,&!./'&7/!(84'/!%&:<*'!$,&7;/=!*4!,&!./'&7/!(84'!(;,:%/!:?%/#!
Homo*faber*:!+:/'!<p%=!>4/,!3*%.:(&+,/!(;?/,*))/./'5!5/79':>4/!0!B/!.*'(/!/5!,89:<5*:%/!94.&:'/!,/!
.*'5%/'5!(/!),4<!/'!),4<!&4G*4%(894:#!!
!
L&:<!7/!>4:!/<5!,/!),4<!74%:/4E=!78/<5!>48&4<<:!(-<!,&!)%;9:<5*:%/=!(-<!,/<!';&'(/%5&,:/'<=!:,!R!&?&:5!7/<!
<;)4,54%/<=!(/<!.*%5<!&?/7!(/!,&!'*4%%:54%/!*4!(/<!&%./<=!*4!+:/'!/'!)*<:5:*'!3Y5&,/=!78/<5C6C(:%/!
>48:,!R!&?&:5!(/<!7%*R&'7/<!/'!4'/!?:/!&4C(/,6=!:,!R!&?&:5!,&!.R59*,*$:/!/5!,&!%/,:$:*'!/'!)4:<<&'7/#!2,!'8R!
&!)&<!(/!<*7:;5;!94.&:'/!<&'<!.R59*,*$:/=!,&!.R59*,*$:/!'8/<5!)&<!</4,/./'5!,&!.R59*,*$:/!(/<!
(:/4E=!(/<!$;':/<=!(/<!/<)%:5<###!!
!
h*4<!&?*'<!(/<!.R59*,*$:/<!&4!</:'!(/!'*<!:(;*,*$:/<=!(/!'*<!7%*R&'7/<#!B/!7*..4':<./!345!4'/!
$%&'(/!.R59*,*$:/=!/5!G/!(:%&:<!.D./!4'/!%/,:$:*'!(/!<&,45!5/%%/<5%/=!&4!7*4%<!(4!UU-!<:-7,/#!b'!)/45!
.D./!(:%/!>4/!,&!<*:C(:<&'5!<7:/'7/!(4!,:+;%&,:<./!/5!(4!';*C,:+;%&,:<./!;7*'*.:>4/=!/'!3&:5!/,,/C
.D./!/<5!4'/!:(;*,*$:/=!/5!G8&G*45/%&:!4'/!.R59*,*$:/=!(&'<!,&!./<4%/!*M!/,,/!)/'<&:5!>4/!,/!<:.),/!
G/4!(4!.&%79;!;7*'*.:>4/!&,,&:5!5%&:5/%!/5!%;<*4(%/!5*4<!,/<!)%*+,-./<!94.&:'<!/5!<*7:&4E#!!
B8homo*economicus###!.&:<!:,!R!&!;$&,/./'5!,8homo*ludens!C!@4:S:'$&!&?&:5!(;G6!%/,/?;!7/7:!:,!R!&!)&<!
.&,!(/!5/.)<=!78/<5!6!(:%/!7/55/!7&)&7:5;!(/!G*4/%=!(/!(;)/'</%=!(/!$&<):,,/%=!/5!(/!7/!>4/!q/*%$/<!
]&5&:,,/<!&))/,&:5!,&!"!7*'<4.&5:*'!1=!>4:!/<5!&45%/!79*</!>4/!,&!7*'<*..&5:*'=!>4:!'8/<5!>484'!
)%*(4:5!(/!<4)/%.&%79;#!B&!7*'<4.&5:*'=!78/<5!</!+%p,/%!<*:C.D./!(&'$/%/4</./'5=!.&:<!/'!.D./!
5/.)<!5%*4?/%!,8:'5/'<:5;#!F*'7=!'*4<!?*R*'<!>4/!,8D5%/!94.&:'!/<5!>4/,>4/!79*</!(/!7*.),/E/=!