Top 7 Emerging Trends in Sales & Marketing You Can’t Ignore in 2025

Top 7 Emerging
Trends
in Sales & Marketing
You Can’t Ignore in
2025

01
OVERVIEW
As the business environment evolves more quickly than ever,
Sales and Marketing will change faster than ever. With the
advent of AI tools and standards based on data, expectations
for Sales and Marketing professionals are at an all-time high,
magnified even more by consumer behaviour changes.
Students pursuing BBA, MBA or other business programs are
no longer afforded the option of ignoring these changes and
trends, for understanding how they impact careers in
Marketing is critical to students’ career journeys.
At Pedestal Techno World, an edtech company focused on
future-ready learning, we train students, not from doctrine,
but by learning marketing through company-based scenarios.
Here are the top 7 trends for Sales & Marketing in 2025 and
the reasons students need to stay current:

AI-Powered Personalization is the
New Standard
AI-powered tools such as ChatGPT, Jasper and Adobe
Firefly are being used now to personalize email
campaigns, landing pages, ad targeting all at scale.
Salesforce reports that 73% of customers expect brands
to understand their individual needs.
For students, this means knowing the basic aspects of
Digital Marketing is not enough. You have to be familiar
with working with AI based tools that can analyze data
and adjust content to make it personal for each customer.

Shorts and TikTok style videos are leading engagement
online. HubSpot’s 2024 report shows that 90% of
marketers are using short videos to generate leads. For
future sales and marketing careers, it’s important to
understand content psychology, script writing and how
to track video performance.body text
Short-Form Video Content
is Leading the Engagement
Game

Sales is Becoming More Consultative Than
Ever
No longer are we working hard and pushing products. In 2025
you will be working more like a consultant. The demand will be
for professionals who know how to uncover a buyer’s pain and
provide actual value.
Whether you are looking for a marketing
internship or your first position in sales, your
emotional intelligence and listening will be
valued higher than your product knowledge.