What You Will Learn in the Digital Marketing Course
Understand how pay-per-click advertising works through platforms like Google Ads. Set up,
optimize, and analyze campaigns to generate measurable results.
Content Marketing
Learn the techniques of storytelling, content creation, and distribution strategies that attract and
retain audiences organically.
Email Marketing & Automation
Understand how to build email lists, craft high-converting emails, and automate communication
using tools like Mailchimp and HubSpot.
Web Analytics
Become proficient in Google Analytics and other tracking tools to measure website performance
and user behavior for smarter decisions.
Affiliate & Influencer Marketing
Explore the world of performance marketing and collaborations with influencers for wider brand
outreach.
Learn how to rank websites on Google using white-hat SEO techniques. Understand keyword
research, on-page and off-page SEO, technical SEO, and tools like Google Search Console and
SEMrush.
Social Media Marketing (SMM)
Master the art of creating engaging content and ads on platforms like Facebook, Instagram,
LinkedIn, and X (formerly Twitter). Learn how to build a brand, manage online reputation, and run
paid campaigns.
Google Ads & PPC Campaigns
The digital marketing courseby PedestalTechno Worldisdesignedtocovereverycriticalaspectof
the digital marketing ecosystem. Here9swhatyou canexpect:
Search Engine Optimization (SEO)