
● Positive Punishment: Adding an undesirable outcome following an unwanted
behavior (e.g., extra tasks for failing to complete training).
● Negative Punishment: Taking away a desirable outcome to discourage behavior
(e.g., loss of access to a reward system).
3. Extinction
If a behavior that was previously reinforced stops receiving reinforcement, it may
gradually diminish or “go extinct.” For example, if learners stop receiving feedback on
their performance, they may lose motivation to continue engaging.
4. Schedules of Reinforcement
Skinner also discovered that the timing and frequency of reinforcement can significantly
impact behavior. For instance, intermittent reinforcement (rewards given occasionally
rather than every time) can be more effective in maintaining long-term behaviors than
continuous reinforcement.
Why Skinner’s Theory Matters in Corporate Training
Today’s corporate learning landscape is data-driven, digital, and fast-paced. Yet the
core question remains the same: How do we get people to learn new behaviors and
retain them over time?
Operant conditioning offers a science-backed answer:
● Behavior change is possible when the right consequences are in place.
● Feedback, rewards, and reinforcement strategies matter.
● Learning isn’t just about knowledge—it’s about action.
Modern learning platforms like MaxLearn have integrated these insights into their very
design. By combining operant conditioning principles with cutting-edge technology, they
enable businesses to develop training that is not only informative but transformative.
Operant Conditioning in Action: How MaxLearn Applies It