Negoaon strategies focused
on self-promoon and self-
enhancement.
- Use of negoaon for
personal gain and status.
- Negoaon that promotes
ethical and values-aligned
causes.
- Expression of concern for
societal and global issues in
negoaons.
- Willingness to adapt to new
negoaon techniques and
approaches.
- Interest in unconvenonal
and creave negoaon
methods.
- Preference for tradional and
me-tested negoaon
pracces.
- Resistance to rapid changes
in negoaon strategies.
1. Self-Direcon vs. Tradion: This dimension is about whether people prefer to think for
themselves and make their own choices (self-direcon) or if they like to follow established
customs and obey authority gures (tradion). People who value self-direcon tend to be
independent and creave, while those who value tradion are more likely to respect rules
and tradions passed down through generaons.
2. Smulaon vs. Conformity: This dimension is about whether people like excitement, new
experiences, and challenging ideas (smulaon) or if they prefer to t in, follow rules, and
avoid rocking the boat (conformity). People who value smulaon are oen more
adventurous and open to change, while those who value conformity like things to stay the
same and follow established norms.
3. Hedonism vs. Security: This dimension is about whether people seek pleasure, fun, and
enjoyment in life (hedonism) or if they priorize safety, stability, and avoiding risks (security).
People who value hedonism enjoy life's pleasures and take risks, while those who value
security are more cauous and focused on maintaining stability.
4. Achievement vs. Benevolence: This dimension is about whether people emphasize personal
success, ambion, and competence (achievement) or if they value caring for others, showing
compassion, and working for the well-being of society (benevolence). People who value
achievement strive for personal excellence, while those who value benevolence are
concerned with the welfare of others.
5. Power vs. Universalism: This dimension is about whether people seek power, control, and
inuence over others (power) or if they priorize fairness, social jusce, and protecng the
environment (universalism). People who value power want to lead and have control, while
those who value universalism are concerned with equality and ethical principles.
6. Self-Enhancement vs. Self-Transcendence: This dimension is about whether people focus on
personal success, status, and their own interests (self-enhancement) or if they care about the
welfare of others, spiritual and ethical values, and a sense of connecon with nature and the
universe (self-transcendence). People who value self-enhancement are oen ambious,
while those who value self-transcendence have a broader concern for the world and others.