They can answer specic
questions that will help
you purchase the right
report.
Unsure? Talk the analyst.
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Is More Extensive Really Better?
Myth: The more extensive the scope, the better the report.
Reality: More extensive, less focused reports lead to inaccurate data and
problems in segmentation.
2
Find the report with the rightsize scope
What You Can Do
Ask for sections on these smaller
market spaces, especially those
categorized as developing and
underdeveloped (i.e. lesser-known
Middle Eastern, African or Asian
countries).
Talk to the analysts to understand
why have they included certain
sections or countries.
How does this happen? Most rms follow a
templated approach to writing reports, and, by
default, include a large number of segments and
countries. For countries in Latin America, Middle
East and Asia, extensive trade data or
information is obscure and, therefore, may be
inaccurate. This can lead to problems in
reporting such as:
Absence of market, when countries listed in
research reports do not even have a legitimate
market.
Overlap of segments, when companies make
mistakes while categorizing the market.