REFLECTION AMAL MANIKANDAN ANAND C L ASWIN SREEKUMAR RITHIKA KATHIRVEL NAVANEETH SHANAVASAN Saav is a platform for entrepreneurs who want to make an online store where he/she can showcase their products. It is a very easy process where an online store can be generated within 3-4 clicks after which users can add their products into the catalog. Saav also offers LinkedIn bio tools which can generate a LinkedIn bio with links to all the various platforms that an entrepreneur operates on so that users can navigate easily. HADI AZEEZ ABOUT AND INSPIRATION Hadi Azeez is an Indian entrepreneur. He is the founder of Saav; creating helpful tools for small scale businesses and creators. He is also a co-founder of the Raveo and a project lead in Abony.in. Saav was initially known as ‘Makers in Home’. Before Saav they made an app like ‘Inshorts’ for Malayalam readers and did not launch it and but they kept working for more features in it. The book ‘Atomic habits’ helped change his lifestyle and become more productive. HOW IT ALL STARTED Read another book named ‘Hacking Growth’ and learned about Data driver markets. Coding was introduced to him by a friend of his. Helped his friend in doing an ad and came to know more about the market and the drawbacks of selling on Instagram, and later helped him to optimize the market processes. HOW IT ALL STARTED The main idea of Saav was an online flea market. The success of such a marketplace is when there is a balance of good stores and good customers. Asked friends whether they will open a store if I open an online marketplace. Offered them wider visibility. Expected customers to be home-entrepreneurs. Planned to build an MVP based on customer behavior. HOW IT ALL STARTED Initially they only knew basic html, php and other languages, so they had to learn frontend and backend languages like React and NodeJS to build the application. Hence it took 3-4 months to release the first iteration of Saav. Made and Instagram handle and connected with home-entrepreneurs and requested them to try it out. In the meantime, they optimized the page and came up with a good bio. This is how the initial marketing in Saav started. HOW IT ALL STARTED Strategy was to offer things for free first and start monetizing later like Google, but realized that those strategies cannot be used by us since firms like Google have massive funding to experiment strategies. Made another tool for collaboration between entrepreneurs called ‘Wecollab’ where entrepreneurs could find other entrepreneurs that are interested in doing collaborations. HOW IT ALL STARTED Promoted this app by asking influencers to give shoutouts. Wecollab was build as an acquisition tool for Saav (Then ‘Makers in Home’) Changed Domain to Saav since it is a more playful name and easy for people to remember