ONLINEADVERTIsING:PROs,
CONs ANDBEsTPRACTICEs
•ONLINEADVERTIsING:PROs,CONs
ANDBEsTPRACTICEs
Online advertising has become apowerful tool for
businesses to reach their target audience.In this
presentation,Iwill discuss the pros,cons and best
practices of online advertising.
•WHATIs ONLINEADVERTIsING?
Online advertising refers to the placement of paid digital
ads on the internet. It is a great way to amplify visibility and
create brand awareness. It provides businesses the ability
to target a wider, more speci c audience in comparison to
traditional advertising.
•THEPROsANDCONs OF
ONLINE ADVERTIsING
Pros
•Reach a wider audience
•Highly targeted
•Low Cost
•Easy to measure ROI
Cons
•Risk of fraud ads
•Dif culty tracking success
•Accumulation of costs
•BEsTPRACTICEs FOR
ONLINE ADVERTIsING
Best Practices for Online Advertising
Ensure Ads are Relevant - Ads should be tailored to your
website & target audience,
Measure and Track Results - Monitor & measure effects of
ads,Track & Limit Cost - Set target budget & do not exceed,
Review Legal Requirements - Understand & adhere to the
legal & ethical regulations.
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