ONLINEADVERTIsING:PROs, CONs ANDBEsTPRACTICEs •ONLINEADVERTIsING:PROs,CONs ANDBEsTPRACTICEs Online advertising has become a powerful tool for businesses to reach their target audience.In this presentation,Iwill discuss the pros,cons and best practices of online advertising. •WHATIs ONLINEADVERTIsING? Online advertising refers to the placement of paid digital ads on the internet. Itis a great way to amplify visibility and create brand awareness. It provides businesses the ability to target a wider, more speci c audience in comparison to traditional advertising. •THEPROsANDCONs OF ONLINE ADVERTIsING Pros •Reach a wider audience •Highly targeted •Low Cost •Easy to measure ROI Cons •Risk of fraud ads •Dif culty tracking success •Accumulation of costs •BEsTPRACTICEs FOR ONLINE ADVERTIsING Best Practices for Online Advertising Ensure Ads are Relevant - Ads should be tailored to your website & target audience, Measure and Track Results - Monitor & measure effects of ads,Track & Limit Cost - Set target budget & do not exceed, Review Legal Requirements - Understand & adhere to the legal & ethical regulations.
