●Social Media Marketing: The process of promoting a product or service through social
media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.
●Email Marketing: The practice of sending promotional messages to a list of subscribers
via email.
●Content Marketing: The creation and distribution of valuable and relevant content to
attract, engage, and retain a clearly defined audience — with the objective of driving
profitable customer action.
●Influencer Marketing: A type of marketing that involves promoting products or services
through people who have a large following on social media.
●Affiliate Marketing: A type of performance-based marketing where a business rewards
affiliates for each customer brought about by the affiliate's marketing efforts.
●Video Marketing: The use of video content to promote a product or service, usually
through platforms like YouTube, Vimeo, and Facebook Video.
●Mobile Marketing: The use of mobile devices to promote a product or service, including
SMS marketing, mobile apps, and mobile websites.
Importance of Digital Marketing For Business: