Comparison establish credibility; make a connection/comparison
Analogy a comparison between two things based on similarities Comparison make a connection between something the audience
knows and something the speaker is trying to explain
Anaphora repetition of words or phrases at the beginning of two
or more clauses or sentences
Syntax/Diction stresses the importance of the word or phrase
Anecdote brief telling of an incident or event of relevance Syntax/Diction makes a connection between one incident/event and
the speaker's argument
Antithesis 1. direct opposite (followed by of or to); 2. placing a
clause or part of it against another to form a contrast
Syntax/Diction highlight the differences
Asyndeton intentional omission of conjunctions example makes a list sound longer and more arduous
Audience the person/people the speaker is addressing
Cause and effect relationship in which one event created a result X x show that one thing could not have happened if
something else didn't happen first
Classification and division putting terms into categories and breaking up a whole
into parts
x x creates order and shows relationship between whole
and parts
Cliché an overused word, phrase, or clause that has lost
meaning due to overuse
Syntax/Diction to make a connection with the audience OR highlight
overuse or lack of meaning
Compare and contrast identify similarities and/or differences between two or
more things
x x to build connections or establish division
Concede to acknowledge an opposition's validity x to show audience/opposition that the speaker can
compromise; helps establish ethos
Connotation emotional or cultural associations of a word x creates tone and style; highlights an emotional
association with a word
Counterargument an opposing view to an argument x noting a counterargument shows the speaker is aware
that not everyone holds the same view; after defining
the counterargument, the speaker should either
concede to or dispute its validity
Deductive reasoning reasoning from a generalization to specific examples
that support it
x x shows how examples give validity to the speaker's
claim
Definition tells what a term means and how it compares to others x x by controlling the definition of a term, the speaker
controls the limits of the argument
Denotation the dictionary definition of a word the speaker may be highlighting the difference
between a word's meaning and impact on audience
Description identifies the physical characteristics of a noun x x utilizes imagery to help the audience build a positive or
negative emotional connection to the thing being
described
Diction word choice when discussing a speaker's diction, you must
describe it using a tone adjective (harsh diction, gentle
diction, formal diction, etc.)
Ellipsis three periods (…) used to show omission Syntax allows a writer to omit what is believed to be irrelevant
to put the focus on what is relevant
Epigram a short, witty, insightful statement that can be sarcastic often indicates a paradox or universal truth
Ethos character and credibility x shows why the audience should trust the speaker and
thus the message