052014
ROSS BROILER MANAGEMENT HANDBOOK:
Introduction
Introduction
Aviagen produces a range of breeds suitable for different sectors of the broiler market. This allows users to
select the bird that best meets the needs of their particular operation. All Aviagen chickens are selected for
a balanced range of characteristics in both parent stock and broiler birds. This approach ensures that the
birds are capable of performing to the highest standards in a wide variety of environments. Characteristics
of commercial importance such as growth rate, feed conversion ratio (FCR), livability, and meat yield
are consistently improved with continued genetic advances also being made in bird welfare, leg health,
cardiovascular fitness, and robustness.
Achievement of the genetic potential inherent in the birds depends upon making sure that all the factors
shown in the figure below are given full and correct attention. All of these are interdependent. If any one
element is suboptimal, then broiler performance overall will suffer.
Figure 1: Factors affecting broiler growth and quality.
Aviagen’s Technical Transfer Team has designed this Handbook with the following principles in mind:
• Consideration of bird welfare at all times.
• Understanding the elements of the production chain and the transition phases between them.
• Attention to quality of the end product throughout the entire process.
• The need for observation of changes in the birds and in their environment.
• Appropriate management responses to the continually changing requirements of the bird.
No two broiler houses are the same, and every flock of broilers will differ in the management needed to
meet its requirements. The broiler farm manager should understand the birds’ requirements and, through
application of responsive management as described in this Handbook, supply the individual requirements
to ensure optimal performance in every flock.
Economic and Commercial Issues
Economic and commercial issues continue to influence the way broilers are managed, including:
• An increasing consumer demand for product quality, food safety, and high animal welfare.
• The need for flocks of broilers which can be grown to ever more predictable and pre-defined specifications.
• A requirement to minimize variability within flocks and hence variability of the final product.
• Full utilization of the genetic potential available in the bird for FCR, growth rate, and meat yield.
• Minimization of avoidable diseases such as ascites and leg weaknesses.
Meeting the requirements of the customer inside the processing plant is key to successful broiler
management. A processing plant's requirements will differ depending on the product mix they are selling
and their need to meet tight product weight specifications in terms of both target weight and variation, and
bird quality. Deviation from these specifications incur cost. Cost/benefit may however need to be assessed.
For example, separate-sex growing and close monitoring of bird growth both give benefit at processing but
add costs to production.
Nutrition
Temperature
Water supply
Vaccination status
Health
Feed supply
Lighting
Ventilation
Stocking density
Chick quality Bird welfare