The first thing to do is to set a budget. This will be a daily budget. Setting a budget is
important because it will help the Google ads to stay within the spending limit per day.
When starting, it is important to work with an average amount. This way, you will be able to
figure out the number of visitors your landing page can convert to buying customers.
Step 3 – Set your target Audience
You need to define your target audience by specifying their geographical location. To make
this easy you need to have first done your market research.
Step 4 – Set your Network
Define whether you want your ads to be Google Search Network or Display Network. Search
Network puts your ads on top of Google SERPs. Display Network shows your ads on any
website that shows ads.
Step 5 – Choose your Keywords
Depending on your market research, use the relevant keywords that you want to target.
Step 6 – Set your Bid
Google AdWords uses a bidding system where you choose the amount you wish to spend.
When this will also depend on your competitors to stand out, you need to bid a higher
amount compared to what your competitors are bidding.
The last step is to create the details of your ad. If you find it difficult setting up Google
AdWords, don’t despair, contact Anchor Digital today for professional help. Anchor Digital
are professional digital marketing experts.