Max Legrand Online Marketing Executive [email protected] +(86)158 21 86 84 23 Marketing Online Experiences Online Marketing Executive IFA Paris Fashion School – Shanghai, China – April 2012 - October 2012 Skills Profile Languages Managing international SEM : - Google Adwords Campaign (58.000€/year) - Facebook Campaign (11.000€/year) - SEM Rush (competition analysis) Community Manager - Facebook - Viadeo - Twitter - Linkedin - Tumblr - YouTube College Background Competitive Intelligence - Google Alert - Alexa - SEO Spyglass SEO expertise - Google adplanner - Google analytics - Backlinks studies Marketing Online Assistant Motivated Open-minded Team work Polyvalent Focus on international Native Fluent Basic Master – Marketing & Strategy – IAE Poitiers Poitiers, France - September 2010 - October 2012 - Thesis: « What methodological approach a company must follow to gain online visibility? » - Six months of studies in The Netherlands at Radboud University Nijmegen - Double degree focused on Chinese market: 7 months in Shanghai Coventry University – Coventry, England, May to July 2010 Bachelor Degree in Management - Finding new sources of funding for disadvantaged school - Achievement of competitive intelligence - Database creation Other Marketing Experiences Management Auditor AVP Covitis – Cognac, France - Internship – July August 2011 - Analyzing the market of the wine « Pineau des Charentes » - Evaluating the possibility to launch a new wine - Thesis mark: 16,5/20 (Honors) Management Auditor Cultura– La Rochelle, France - Internship – July August 2011 - Study the book department of the outlet to find a new way to increase the profitability - Thesis mark: 16.90/20 (Honors) Seller Game – La Rochelle, France - Internship – January 2008 - Help the customer, answer to his/her needs - Study the competition - event organization Poitiers, France - September 2009- Agust 2011 - Work in the group project “new website for the school” - Merit Scholarship - Ranking: 8th/100 Degree in Sales Techniques La Rochelle, France - September 2007- June 2009 - Work on the institutional project: manage the corporate communication of the school - Minor : Marketing - Ranking : 13th/126 Miscallenous Computer skills Adobe Photodeluxe Microsoft Office Prezi Centers of interest Passionated in Marketing Playing Badminton Travels History Community life Members of the association Erasmus Life Organizing events for the exchange student in Nijmegen.