Max Legrand Marketing Online Experiences Skills

Max Legrand
Online Marketing Executive
[e-mail]
+(86)158 21 86 84 23
Marketing Online Experiences
Online Marketing Executive
IFA Paris Fashion School – Shanghai, China – April 2012 - October 2012
Skills
Computer skills
 Adobe Photodeluxe
 Microsoft Office
 Prezi
 Managing international SEM :
- Google Adwords Campaign (58.000€/year)
- Facebook Campaign (11.000€/year)
- SEM Rush (competition analysis)
 Community Manager
- Facebook - Viadeo
- Twitter - Linkedin
- Tumblr - YouTube
 Competitive Intelligence
- Google Alert
- Alexa
- SEO Spyglass
 SEO expertise
- Google adplanner
- Google analytics
- Backlinks studies
Community life
Seller
AVP Covitis – Cognac, France - Internship – July August 2011
- Analyzing the market of the wine « Pineau des
Charentes »
- Evaluating the possibility to launch a new wine
- Thesis mark: 16,5/20 (Honors)
Languages
Native
Fluent
Basic
Marketing Online Assistant
Coventry University – Coventry, England, May to July 2010
- Finding new sources of funding for disadvantaged
school
- Achievement of competitive intelligence
- Database creation
Centers of interest
 Passionated in Marketing
 Playing Badminton
 Travels
 History
College Background
Master – Marketing & Strategy – IAE Poitiers
Poitiers, France - September 2010 - October 2012
Profile
 Motivated
 Open-minded
 Team work
 Polyvalent
 Focus on international
- Thesis: « What methodological approach a company must follow to
gain online visibility? »
- Six months of studies in The Netherlands at Radboud University
Nijmegen
- Double degree focused on Chinese market: 7 months in Shanghai
Bachelor Degree in Management
Poitiers, France - September 2009- Agust 2011
- Work in the group project “new website for the school”
- Merit Scholarship
- Ranking: 8th/100
Degree in Sales Techniques
La Rochelle, France - September 2007- June 2009
Other Marketing Experiences
Management Auditor
Miscallenous
Game – La Rochelle, France - Internship – January 2008
- Help the customer, answer to his/her needs
- Study the competition
- event organization
Management Auditor
Cultura– La Rochelle, France - Internship – July August 2011
- Study the book department of the outlet to find a new
way to increase the profitability
- Thesis mark: 16.90/20 (Honors)
- Work on the institutional project: manage the corporate
communication of the school
- Minor : Marketing
- Ranking : 13th/126
 Members of the association Erasmus Life
 Organizing events for the exchange student in
Nijmegen.