experiences, building your reputation, developing effective lead generation tactics and good
customer support.
2. Simplicity and Usability
There is no need to have a fancy website that is hard to use or navigate. You need to
consider your users, and how their experience will be while using the website. The things to
consider include;
● Colour choice – The colours should be consistent because they evoke emotion and
communicate your message.
● Typography – Text should be easy to read and should facilitate effective visual
interpretation.
● Imagery – Visual communication is important and images need to resonate with
your brand message.
3. Easy Navigation
Users should not get lost in your website, so you need to make sure that the navigation is
easy and effective. Determine what your visitors will be looking for on your website, and
help them find it. The menus should be clear, easy to understand and should be intuitive to
make navigation easy.
4. Good Content
Content makes a good part of an effective site design. Your content should be simple to
understand. It should address the needs of your visitors and should be structured in a way
that facilitates easy consumption.
5. Fast Loading Site
Your site should load fast or else you will lose a lot of visitors. People nowadays will not
wait, and if your site takes more than 3 seconds to load then they will likely click off.