the product they purchased, then they won’t come back for more later. Getting them to use your
product right away is a critical piece of the puzzle that you can’t ignore, or you’ll risk losing
these customers.
One way to ensure that your new customers complete the onboarding process is by sending an
email 48 hours after sign-up, encouraging them to complete their profile or to take the first step
in using your product. You should also be using onboarding emails to warm up new leads and
encouraging them to make their first purchase. For instance, if you offered a coupon as an
incentive for a prospect to join your email list, make a reminder email a part of your onboarding
process.
Activity Emails
Everyone is comfortable with activity emails, and these tend to me the emails that users are the
happiest to receive. These contain notifications, updates, or summaries of the user’s activity.
Since users are so comfortable with these emails, they are perfect for increasing engagement. In
fact, research shows that activity emails are opened eight times more often than promotional
emails. In other words, if you aren’t sending out transactional emails, you’re missing out on an
opportunity to reach subscribers.
Cross Sells & Up Sells
Remember how customers who just bought are the most likely to buy again? Use this to your
advantage by giving customers who recently purchased the opportunity to buy a related product
(a cross sell) or a higher-end product (an up sell).
VIP Offers
Customers love to feel special. If you encouraged customers to sign up for your email list with
the promise that you would offer them special perks and “VIP” content, then following up on
that guarantee is a must. One of the best ways to do this is to present them with the occasional
“exclusive subscriber offer.” There’s unlimited potential for exclusive content… you just have to
get creative! You can offer discounts, secret products, free samples, courses, webinars, podcasts,
and more.