THE ULTIMATE GUIDE TO AFFILIATE MARKETING
DEFINITIONS
First though, some explanations so we’re all on the same page
What Is Online Marketing?
Online marketing, or Internet marketing, allows you to promote your products and
services online at a lower cost than traditional advertising. It helps you grow your
business because it provides qualified leads from potential customers who are
looking for your products and services.
Marketing and Advertising. What’s the difference?
I like this explanation:
The best way to distinguish between advertising and marketing is to think of
marketing as a pie, inside that pie you have slices of advertising, market research,
media planning, public relations, product pricing, distribution, customer support,
sales strategy, and community involvement. Advertising only equals one piece of the
pie in the strategy. (Source: About.com)
There’s a lot of stuff in there, but for our purposes, let’s just say marketing is how
you’re going to spread the word about your product.
Why Do You Need Online Marketing?
Most customers turn to the Internet to find what they need before they call or visit a
store. Out of all local business searches, 86% follow up their search with a phone call
or a visit to the store. Of those, 61% end up making a purchase. (Source: eMarketer)
-NEVER BE AFRAID TO TRY SOMENTHING NEW.
REMEMBER, AMATEURS
BUILT THE ARK. PROFESSIONALS BUILT THE
TITANIC.