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THE ULTIMATE GUIDE TO AFFILIATE MARKETING
THE ULTIMATE
GUIDE TO
AFFILIATE
MARKETING.
HOW TO BECOME AN ONLINE
CANGOLEADERSHIP
ENTREPRENEUR STEP BY STEP
2
By Diego Cango
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
INTRODUCTION
There is no shortage of information about marketing. I certainly won’t attempt to
Cover everything (nor could I) but here are some things I considered that might
Work for you and some things I might do in the future.
I decide to write an E-book with a purpose to facility and help you to become an
Online entrepreneur.
I took the time to search and investigate all the information that you need
Everything in one place and share all proven and tested strategies that many
people
Are using to generate a residual income in their online business.
Why I am doing this, why spent my time something that is priceless for me because
I was in your place one and I know that feeling and desire to learn and become
Successful but don’t know where to start or if you started already but you are stuck
Somewhere and don’t know how to continue well that is my why I am doing it.
Copyright © 2015 by CangoLeadership
-THE BEST WAY TO PREDICT YOUR
CANGOLEADERSHIP
FUTURE IS TO CREATE IT.
3
FOR MORE INFORMATION GO TO
WWW.MAKEBUCKSBLOGGING.COM
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
DEFINITIONS
First though, some explanations so we’re all on the same page
What Is Online Marketing?
Online marketing, or Internet marketing, allows you to promote your products and
services online at a lower cost than traditional advertising. It helps you grow your
business because it provides qualified leads from potential customers who are
looking for your products and services.
Marketing and Advertising. What’s the difference?
I like this explanation:
The best way to distinguish between advertising and marketing is to think of
marketing as a pie, inside that pie you have slices of advertising, market research,
media planning, public relations, product pricing, distribution, customer support,
sales strategy, and community involvement. Advertising only equals one piece of the
pie in the strategy. (Source: About.com)
There’s a lot of stuff in there, but for our purposes, let’s just say marketing is how
you’re going to spread the word about your product.
Why Do You Need Online Marketing?
Most customers turn to the Internet to find what they need before they call or visit a
store. Out of all local business searches, 86% follow up their search with a phone call
CANGOLEADERSHIP
or a visit to the store. Of those, 61% end up making a purchase. (Source: eMarketer)
4
-NEVER BE AFRAID TO TRY SOMENTHING NEW.
REMEMBER, AMATEURS
BUILT THE ARK. PROFESSIONALS BUILT THE
TITANIC.
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
CHAPTER 1
How to Start a Business Online
There is a proven sequence of steps you can follow to guarantee your success when
you're starting a small business online. I've seen thousands of people start and grow
successful businesses by doing the following:
* Find a System and fill it.
* Write copy that sells.
* Design and build an easy-to-use website.
* Use search engines to drive traffic to your site.
* Establish an expert reputation for yourself.
* Follow up with your customers and subscribers with e-mail.
* Increase your income through back-end sales and up selling.
Anyone, from newbie to seasoned online entrepreneur, can benefit from this process
in learning how to start a business online.
Step 1: Find a system and fill it
Most people who are just starting out make the mistake of looking for a product
first, and a market second.
To boost your chances of success, start with a market. The trick is to find a group of
people who are searching for a solution to a problem, but not finding many results.
The internet makes this kind of market research easy:
Visit online forums to see what questions people ask and what problems they're
CANGOLEADERSHIP
trying to solve or just networking on social media as Facebook and connect with
5
people so you will know what they are looking for.
Check out your potential competitors by visiting their sites and taking note of what
they're doing to fill the demand. Then you can use what you've learned and create a
product for a market that already exists--and do it better than the competition or if
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
you are using a great system that already have products ready for you, of course
use them.
HOW TO FIND A GREAT SYSTEM THAT
WORKSFOR YOU
Affiliate marketing has become one of the top business opportunities online because
the startup costs are so low and the income you generate can be mind-blowing.
Affiliate marketing involves having your own site and sending your traffic to
someone else's site to buy their products or services. For every sale initiated by a
link from your site, you earn a percentage--an affiliate sales commission.
Affiliate marketing can be done on a part-time basis, and many are so successful
that they've made it their full-time job. Equally exciting, you can get in the game in
just a few hours. But how successful you are is based on the amount of time and
effort you devote. Here is how you can make money online with these four tips:
1. Create a website or blog
To start as an affiliate marketer, you must have a site on which to place links to the
products or services you recommend. There are many inexpensive website services
such as Hostgator and GoDaddy. It's also easy to set up a blog through services such
as Wordpress. I also use GoDaddy for domains and Bluehost for hosting.
If you are using a proven system already but you don’t have a website or blog use
this (blogandsucceed.com) to get one of the most popular and automated blog
platforms or if you don’t have a system yet check this (verified-system.com ) and
CANGOLEADERSHIP
get the whole packed set up ready for you.
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THE ULTIMATE GUIDE TO AFFILIATE MARKETING
Don't let anyone kid you. Being a success with an Internet
affiliate program is just like being a success in anything
else - it takes hard work and determination.
2. Decide your product/service niche
Affiliate marketers help companies and entrepreneurs sell everything from jewelry
and cell phones to website service, how-to e-books and even courses to become an
online entrepreneur step by step without any experience. Choose an area you're
familiar with or one you're enthusiastic about learning. You'll be more likely to do
the work and less likely to get bored before the money starts rolling in.
In my case when I started in 2013 I didn’t know anything about network marketing,
online marketing and affiliate marketing but my desire and vision for a new life made me
search for a different way and I found this proven system (verified-system.com) that
taught me step by step how to do it, I just followed every step and it lead me to the
right way to become a pro in online marketing. Everybody can do it but you have to be
persistent and have a burn desire for achieve it.
3. Find products and services to promote
Many affiliate networks exist to connect merchants with affiliate site publishers who
can help sell their goods.
Now if you already have a system that provide you with quality products, only you
have to promote them, or you have your own product like an e-book, ninja target to
get leads or tools for marketing the same only you have to promote them.
When you have your own product you will need a website or blog where you can
CANGOLEADERSHIP
promote it, if you already have one perfect, or you can get one here
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(http://www.blogandsucceed.com/).
If you are a newbie, you can get a proven system like this (verified-system.com)
where you will get products ready and set up for you only to promote. It is the easy
way to start as I did without complications.
Of course you can have both your own product and the system where you own
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
product will be based in help to promote your system and the products that come
with it. Believe me that’s a different game and go straight to the top but as I said if
you are a newbie everything will be step by step
4. Ways to attract lots of targeted traffic
to succeed
Most people visiting your website or blog won't click your affiliate links. That's why
it's crucial to employ a mix of marketing tactics to increase traffic--highly targeted
traffic--to your site.
There are four main ways to get more site exposure and attract more potential
customers:

Paid Advertising This is most effective when your ad copy headline, call-to-action
message and graphics come together just right to compel people to click through and
buy.

Free Advertising Sites like Craigslist and US Free Ads are but two of many popular
places that accept links and banner ads for free. These tend to be affiliate marketing sites
themselves, earning the owner money whenever you click their ads.

Article Marketing This popular marketing method offers several benefits. You're building
credibility as a reliable source in your niche, gaining a higher search engine ranking by
increasing the number of links leading to your site, and pulling traffic to your site. Work
in an organic manner and don't spam using software engines.
E-mail Marketing Every visitor to your site is valuable, so capturing their names and email addresses to stay in touch is important. Many people might not buy your affiliate
products until the third or fourth time they hear from you. So it's crucial to place an opt-
CANGOLEADERSHIP
in subscription box on your site for people to start receiving a weekly or monthly
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newsletter from you. My personal favorite is Getresponse, but many quality ones exist.
To do well, read all you can about the opinions, tool and strategies of both experts and
peers. But before you even start, choose a niche about which you're passionate. The
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
more you truly enjoy what you're immersed in, the more likely you are to transform your
affiliate marketing and money-making venture into a huge success.
CHAPTER 2
Step 2: Write copy that sells
There's a proven sales copy formula that takes visitors through the selling process from
the moment they arrive to the moment they make a purchase:
1. Arouse interest with a compelling headline.
2. Describe the problem your product solves.
3. Establish your credibility as a solver of this problem.
4. Add testimonials from people who have used your product.
5. Talk about the product and how it benefits the user.
6. Make an offer.
Throughout your copy, you need to focus on how your product or service is uniquely
able solve people's problems or make their lives better. Think like a customer and ask
"What's in it for me?"
For example if you are a newbie and you are using a proven system, you don’t have to
CANGOLEADERSHIP
worry about testimonials. You can use the ones that have the system from people who is
9
already success using it until the moment that you start to getting results so you can use
your own.
If you have your own product, you can share with friends and partners as a pre-release
product so they can give you a feedback and you can use as testimonials.
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
Step 3: Design and build your blog
Once you've got your market and product, and you've nailed down your selling process,
now you're ready for your small-business web design. Remember to keep it simple. You
have fewer than five seconds to grab someone's attention--otherwise they're gone, never
to be seen again. Some important tips to keep in mind:

Choose one or two plain fonts on a white background.

Make your navigation clear and simple and the same on every page.

Only use graphics, audio or video if they enhance your message.

Include an opt-in offer so you can collect e-mail addresses.

Make it easy to buy--no more than two clicks between potential customer and checkout.

Your blog is your online storefront, so make it customer-friendly.
If you don’t have a blog yet, get one here (blogandsucceed.com).
Step 4: Use search engines to drive
targeted buyers to your site
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two
advantages over waiting for the traffic to come to you organically. First, PPC ads show up
on the search pages immediately, and second, PPC ads allow you to test different
keywords, as well as headlines, prices and selling approaches. Not only do you get
immediate traffic, but you can also use PPC ads to discover your best, highest-converting
CANGOLEADERSHIP
keywords. Then you can distribute the keywords throughout your site in your copy and
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code, which will help your rankings in the organic search results.
One of my strategies and where I get extraordinary results is Facebook PPC, this strategy
helped me to get amazing results with cheaper prices.
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
The only thing you need is the right tools and you can get it. If you need more
Information about this strategy contact me at MakeBuckBlogging.com
Step 5: Establish an expert reputation for
yourself
People use the internet to find information. Provide that information for free to other
sites, and you'll see more traffic and better search engine rankings. The secret is to
always include a link to your site with each tidbit of information.

Give away free, expert content. Create articles, videos or any other content that people
will find useful. Distribute that content through online article directories or social media
sites.

Include "send to a friend" links on valuable content on your website.

Become an active expert in industry forums and social networking sites where your target
market hangs out.
You'll reach new readers. But even better, every site that posts your content will link back
to yours. Search engines love links from relevant sites and will reward you in the
CANGOLEADERSHIP
rankings.
11
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
~IT'S NOT HARD TO MAKE
DECISIONS WHEN YO KNOW
WHAT YOUR VALUES ARE.
Step 6: Use the power of e-mail marketing
to turn visitors into buyers.
When you build an opt-in list, you're creating one of the most valuable assets of your
online business. Your customers and subscribers have given you permission to send them
e-mail. That means:

You're giving them something they've asked for.

You're developing lifetime relationships with them.

The response is 100 percent measurable.

E-mail marketing is cheaper and more effective than print, TV or radio because it's highly
targeted.

Anyone who visits your site and opts in to your list is a very hot lead. And there's no
CANGOLEADERSHIP
better tool than e-mail for following up with those leads.
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THE ULTIMATE GUIDE TO AFFILIATE MARKETING
Step 7: Increase your income through
back-end sales and upselling
One of the most important internet marketing strategies is to develop every customer's
lifetime value. At least 36 percent of people who have purchased from you once will buy
from you again if you follow up with them. Closing that first sale is by far the most
difficult part--not to mention the most expensive. So use back-end selling and upselling
to get them to buy again:

Offer products that complement their original purchase.

Offer related products on your "Thank You" page after they purchase.
Reward your customers for their loyalty and they'll become even more loyal.
The internet changes so fast that one year online equals about five years in the real
world. But the principles of how to start and grow a successful online business haven't
changed at all. If you're just starting a small business online, stick to this sequence. If
you've been online awhile, do a quick review and see if there's a step you're neglecting,
or never got around to doing in the first place. You can't go wrong with the basics.
-I'VE LEARNED THAT THE EASIEST WAY FOR ME TO
GROW
CANGOLEADERSHIP
AS A PERSON IS TO MAKE SURE THAT I SURROUND
13
MYSELF
WITH PEOPLE SMARTER THAN I AM.
THE ULTIMATE GUIDE TO AFFILIATE MARKETING
If you are reading this, it means that you are here for one
reason, and I am glad that
I could help in some way with this E-book.
Appreciated you and I am so happy that you are taking
actions and no matter in
What situation you are now, it's not an excuse to stop
pursuing your dreams.
I wish you all the success in your life.
CANGOLEADERSHIP
Diego Cango
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THE ULTIMATE GUIDE TO AFFILIATE MARKETING
CANGOLEADERSHIP
Copyright © 2015 by CangoLeadership
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