   Diagnosis tourism marketing strategy in Algeria

faw[email protected]
Diagnosis tourism marketing strategy in Algeria
Fawzia Bousafsaf
University of Farhat Abbes, setif –Algeria
Received:09 Nov 2014 Accepted: 02 Mar 2015 Published: 30 June 2015
: 
jelN77 ،M31 ،L83 ،O55. 
Abstract:
The tourism sector in Algeria did not achieves its objectives, although it has all the ingredients that
qualify to be one of the most important tourist countries; therefore must rely on a real competitive
advantage as a strategic approach enable them to stay within the competitors and growth in the market;
and the marketing is the most important methods that allow taking proper positioning in the market; so this
research will address the diagnosis and the reality of tourism marketing in Algeria and their challenge,
The most important results showed reached that Algeria does not depend on a clear marketing strategy
For the marketing of Algerian Tourism, and this is contrary to the situation in developed countries in the
tourism sector.
Key words : tourism , tourism marketing , tourism sector , tourism marketing strategy
(JEL) Classification : N77, M31, L83, O55.

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)2008 -2025(
)SDAT 2025(
2

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1 
3
1.1 
4
)2004-2012( 
1)2004-2012( 
2004 2005 2006 2007 2008 2009 2010 2011 2012
1.23 1.44 1.64 1.74 1.77 2 2.07 2.4 2.63
2012 
2.63
20121020111.65
10.642011981955
8.912011
2.5 2015
5
70222671.51 

ﺔﻳدﺎﺼﺘﻗا ىؤر ﺔﻠﺠﻣ
ﺮﺋاﺰﳉا ،يداﻮﻟا ،ﺮﻀﳋ ﻪﻤﺣ ﺪﻴﻬﺸﻟا ﺔﻌﻣﺎﺟ
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27640428.15
33250.34
22012 
 531 119 33 25.8 25.3 23 21 10 9.9
2012
6
2.1 
7
1.2.1 
1200