3
SECTION 3
TOPICAL PROBLEMS OF INTERNATIONAL MANAGEMENT AND
MARKETING
Dorontsova, D. Why is employer branding important?
Kievich, V., Derechenik, E. Memorable experience as a new economic offering
Riabchinskaya, E. Direct marketing: advantages and disadvantages
Daniliuk, A., Kuzmich, K. Behavioural economics: what drives our choices?
Voronina, A., Gritskevich, A. Porter‘s five market forces in the Belarusian market
Banderuk, E., Gurina, U. Holocracy – new approach to corporate governance
Dashuk, O., Shibut, E. The century of shoppertainment
Markevich, D. Event greening – a promising area of event management
Drachilovskaya, N., Glinov, P. Managing cross-cultural diversity: a challenge for
present and future organisations
Amanova, M. Is there a place for altruism in business?
SECTION 4
MARKETING COMMUNICATION AND ADVERTISING IN MODERN BUSINESS
Bobkova, V., Labetskiy, V. The era of on-demand marketing
Kuleshevich, M. Does color really matter?
Baranovskaya, A. Guerilla marketing
Lavnikovich, A. Waste has value or what is the sharing economy?
Levandovskaya, A. Tryvertising: the growing cult of ‗‘try‘‘ before you buy
Makutsevich, Y. The Internet ‗‘bubble‘‘
Solovkina, M. SMM use for promotion of educational services (in the context of
Astrakhan State University)
Abiralo, D., Bukvalnaya, E. New types of advertising: ads on blogs
Chernous, S. Sudas, K. Problems of marketing communications or how to move the
business from the dead point
Oskerko, K. Business promotion on the Internet
Beletskaya, A., Mikhalskaya, I. Billboard advertising or the secrets of a successful
advertisement
Lichman, K., Pivovarchik, O. The dark side of public relations
Mashkanova, J., Khodasevich, T. Effects of e-commerce on business
Kitik, V. Influence of geopolitical, social and cultural factors on adaptation marketing
strategy (evidence from Iran cosmetics market)
Kanash, K., Shvakel, K. New trend marketing on the Internet: what‘s that, and what
does it do?