CONTENTS PREFACE SECTION 1

2
CONTENTS
PREFACE
SECTION 1
MODERN TRENDS IN DEVELOPMENT OF INTERNATIONAL ECONOMY
Egorova, H., Kukhta, H. Global economic integration and coffee production
Shashuro, A. ROPEC: New oil coalition
Golovko, E., Khotyanovich, A. Basic income: what it is and how it works
Khramets, A. Foreign direct investment in ASEAN
Yatskevich, D., Traichuk, A. Migrants in Germany: charity gesture or calculation?
Misyuro E., Mokievets E. Slow food: health and aesthetics
Miheenko A., Morozov, V. Current trends of development of modern economy
Vazhova, E., Formation of tourist cluster in the Astrakhan region as a tool for the
development of internal tourism in Russia
Seliuzhitskaya, D., Stanulevich, N. Professional standards as a source of harmony
between education and labor markets
Arakelyants, Y. Geographical clustering of professional skills
Novitskaya, M., Garin, A. Offshore outsourcing as one of the driving forces of
globalization
Krakovyak, D. The Pacific Alliance: looking at its pluses, minuses and future prospects
Stankevich, M. The future of IT sphere in Belarus
Antipov, A., Lunevich, K. The global gold market
Akhremchik, Y., Paik, L. Co-working in Belarus: general advantages and perspectives
Lamakina, V. The hunger games of world economy
SECTION 2
FINANCE AND CREDIT STRATEGIES IN INTERNATIONAL BUSINESS.
INVESTMENT AND INNOVATIVE POLICIES OF INTERNATIONAL BUSINESS
UNDER GLOBALIZATION
Lizgunova, J., Litvin, D. Will Islamic banking gain the whole world?
Molchan, J. South Korean stock exchange
Zhdanovich, V., Kuptsevich, M. The Hawala system. Flying money
Konetsky, V., Lezhaiko, M. Neural networks in business
Shyshko, V., Rymzha, V. Tied aid as a financial strategy
Krestinina, A., Pishchenko, M. Socially responsible investing
Yakuta, V., Kardash, K. Special economic zones

3
SECTION 3
TOPICAL PROBLEMS OF INTERNATIONAL MANAGEMENT AND
MARKETING
Dorontsova, D. Why is employer branding important?
Kievich, V., Derechenik, E. Memorable experience as a new economic offering
Riabchinskaya, E. Direct marketing: advantages and disadvantages
Daniliuk, A., Kuzmich, K. Behavioural economics: what drives our choices?
Voronina, A., Gritskevich, A. Porter‘s five market forces in the Belarusian market
Banderuk, E., Gurina, U. Holocracy – new approach to corporate governance
Dashuk, O., Shibut, E. The century of shoppertainment
Markevich, D. Event greening – a promising area of event management
Drachilovskaya, N., Glinov, P. Managing cross-cultural diversity: a challenge for
present and future organisations
Amanova, M. Is there a place for altruism in business?
SECTION 4
MARKETING COMMUNICATION AND ADVERTISING IN MODERN BUSINESS
Bobkova, V., Labetskiy, V. The era of on-demand marketing
Kuleshevich, M. Does color really matter?
Baranovskaya, A. Guerilla marketing
Lavnikovich, A. Waste has value or what is the sharing economy?
Levandovskaya, A. Tryvertising: the growing cult of ‗‘try‘‘ before you buy
Makutsevich, Y. The Internet ‗‘bubble‘‘
Solovkina, M. SMM use for promotion of educational services (in the context of
Astrakhan State University)
Abiralo, D., Bukvalnaya, E. New types of advertising: ads on blogs
Chernous, S. Sudas, K. Problems of marketing communications or how to move the
business from the dead point
Oskerko, K. Business promotion on the Internet
Beletskaya, A., Mikhalskaya, I. Billboard advertising or the secrets of a successful
advertisement
Lichman, K., Pivovarchik, O. The dark side of public relations
Mashkanova, J., Khodasevich, T. Effects of e-commerce on business
Kitik, V. Influence of geopolitical, social and cultural factors on adaptation marketing
strategy (evidence from Iran cosmetics market)
Kanash, K., Shvakel, K. New trend marketing on the Internet: what‘s that, and what
does it do?