
CNP Assurances – The lifetime insurer l 2011 > 1
Gilles
Benoist,
Chief Executive
O cer
This brochure is written and published every year
to enable readers to discover or learn more about
CNP Assurances.
For CNP Assurances, being an insurer means keeping
a promise. As a personal insurer, our business consists
of protecting policyholders over very long periods, by
helping them to set up solutions for individual and
group savings, pensions and personal risk coverage
(such as term creditor insurance, health insurance and
long-term care insurance), which add to the benefits
paid out under social welfare programmes.
In 2010, with growth in the life insurance market held
back by historically low interest rates, we focused on
building sales of “risk” products (particularly personal
risk and term creditor insurance) that satisfy the fun-
damental human need for protection.
CNP Assurances has a number of core strengths,
including deep roots in the public sector, the backing of
solid shareholders, robust corporate values, a unique
business model and a proven track record in develop-
ing partnerships. These strengths have been leveraged
EDITORIAL BY
GILLES BENOIST,
CHIEF EXECUTIVE
OFFICER
For CNP Assurances, being an insurer
means keeping a promise. As a personal
insurer, our business consists of protecting
policyholders over very long periods.
to support the on-going diversification of the business
base, particularly in international markets, thereby
driving sustained growth in consolidated earnings.
For example, last year saw the launch of our part-
nership with Barclays in Southern Europe and the
partnership project in France with MFPrévoyance,
which is now 65%-owned by CNP Assurances.
Alongside our commitment to fulfilling our obliga-
tions towards policyholders, we remain obsessed with
“walking the talk” in the area of corporate social and
environmental responsibility. This was illustrated in
2010 by the advances made by our Group in the areas
of diversity and gender equality, and by the commis-
sioning of our first Bilan Carbone® carbon footprint
audit. Every year, sustainable development practices
become ever more deeply embedded in our opera-
tions. This is one of the aspects of our performance of
which we are the proudest.