M C D

MANITOBA CALL FOR MARKETING AND DIGITAL COMMERCE
40s
CURRICULUM CORRELATION FORM
Resource ID #(s)
Title: _____________________________________________________________________________
Series Title (if applicable): ____________________________________________________________
Student Resource
Teacher Resource
Indicate in the boxes below the Unit(s) to which the resource applies.
GOAL 1
Critical, Creative and
Innovative Thinking
GOAL 2
Current and Emerging Technologies
GOAL 3
Communication Skills
GOAL 4
Ethical and Legal Standards
GOAL 5
Historical Influence and Emerging
Trends
GOAL 6
Awareness of Sustainability
GOAL 7
Culture and Diversity
GOAL 8
Employability Skills
GOAL 9
Education and Career
Opportunities
GOAL 10
Business in Society
GOAL 13
Concepts and Principles
of Digital Marketing
Contains potentially sensitive content?
Yes
Marketing and Digital Commerce 40s Curriculum Correlation Form
No
page 1 of 16
Instructions: In the boxes () the degree of curriculum fit and provide specific unit, chapter,
or page references for each Unit that applies using the following form. Note: Skills and
Attitudes must also be completed for each resource.
Rating Scale for Degree of Curriculum Fit

Extensive – The learning resource details content, multiple learning activities, and differentiated
teaching strategies that address the required General Learning Outcome(s) and Specified
Learning Outcome(s) of the curriculum framework.

Moderate – The learning resource details some content, some learning activities, and some
teaching strategies that address the required General Learning Outcome(s) and Specified
Learning Outcome(s) of the curriculum framework.

Slight – The learning resource content, learning activities, and teaching strategies address less
than the required General Learning Outcome(s) and Specified Learning Outcome(s) of the
curriculum framework.

None – The learning resource contains insufficient content, learning activities or teaching
strategies to address the required General Learning Outcome(s) and Specified Learning
Outcome(s) of the curriculum framework.
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 2 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes
GOAL 1 – Demonstrate critical, creative and innovative thinking.
1.1
none
slight
moderate
extensive
Demonstrate critical, creative and
innovative thinking.
 Formulate questions to generate new ideas
 Evaluate information and perspectives related to the thinking process
Evaluate patterns and connections related to critical, creative and innovative
thinking
GOAL Rating
none
slight
moderate
extensive
Comments
GOAL 2 – Employ current and emerging technologies used in business and industry.
2.1
none
slight
moderate
extensive
Employ current and emerging
technologies used in business and
industry.
 Evaluate appropriate current technologies for use in business and industry
 Utilize appropriate current technologies used in business and industry
 Identify and use technology for specific tasks to improve productivity and
efficiency
 Evaluate the utility of emerging trends in technology
2.2
none
slight
moderate
extensive
Demonstrate an awareness of a
digital footprint.
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 3 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 2 Continued
 Analyze the impact of one’s own digital footprint.
GOAL Rating
none
slight
moderate
extensive
Comments
GOAL 3 – Demonstrate business communication skills.
3.1
none
slight
moderate
extensive
Demonstrate business
communication skills.





Define and use appropriate business language and terminology
Demonstrate appropriate business etiquette and protocols
Employ conflict resolution techniques
Produce business documents
Present information and ideas
GOAL Rating
none
slight
moderate
extensive
Comments
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 4 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes
GOAL 4 – Demonstrate an understanding of ethical and legal standards.
4.1
none
slight
moderate
extensive
Demonstrate an understanding of
ethical and legal standards.
 Differentiate between ethics and legal business practices
 Discuss ethical business strategies
 Discuss laws, codes and regulations related to marketing
GOAL Rating
none
slight
moderate
extensive
Comments
GOAL 5 – Identify the historical influences and emerging trends of innovative
sources for business.
5.1
none
slight
moderate
extensive
Identify the historical influences as
innovative sources for business.
 Describe the historical influences on the evolution of marketing and digital
commerce
5.2
none
slight
moderate
extensive
Analyze emerging trends in
business.
 Identify emerging trends in marketing and digital commerce
 Analyze emerging trends in marketing and digital commerce
 Predict future trends in marketing and digital commerce
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 5 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 5 continued
GOAL Rating
none
slight
moderate
extensive
Comments
GOAL 6 – Demonstrate an awareness of sustainability in business.
6.1
none
slight
moderate
extensive
Demonstrate an awareness of
sustainability in business.
 Demonstrate human sustainability practices while considering financial and
environmental sustainability
 Demonstrate sustainable environmental practices while considering human
and financial sustainability
 Demonstrate sustainable financial practices while considering human and
environmental sustainability
GOAL Rating
none
slight
moderate
extensive
Comments
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 6 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes
GOAL 7 – Demonstrate an understanding of the impact culture and diversity has on
business.
7.1
none
slight
moderate
extensive
Demonstrate an understanding of
the impact culture and diversity has
on business.
 Reflect on how culture impacts business decisions which may include:
- Short and long term goals
- Values
- Lifestyle
- Family Structure
- Demographics
 Examine Aboriginal perspectives and how it relates to business
GOAL Rating
none
slight
moderate
extensive
Comments
GOAL 8 – Describe and demonstrate employability skills.
8.1
none
slight
moderate
extensive
Describe and demonstrate
employability skills.
 Demonstrate an ability to read and write text, use documents, work with
numbers, communicate orally, use technology, learn continuously and think
critically
 Demonstrate positive attitude and behaviours, responsibility, adaptability, and
safe work practices.
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 7 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 8 Continued
 Demonstrate time management and punctuality.
 Demonstrate the ability to work with others and participate in projects and
tasks.
GOAL Rating
none
slight
moderate
extensive
Comments
GOAL 9 – Explore education and career opportunities.
9.1
none
slight
moderate
extensive
Explore education and career
opportunities.
 Explore education and career opportunities related to marketing and digital
commerce
GOAL Rating
none
slight
moderate
extensive
Comments
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 8 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes
GOAL 10 – Analyze the role of business in society.
10.1
none
slight
moderate
extensive
Analyze the role of business in
society.
 Analyze the role of marketing and digital commerce
GOAL Rating
none
slight
moderate
extensive
Comments
Goal 13 – Demonstrate an understanding of the concepts and principles of
marketing and digital commerce
13.1
none
slight
moderate
extensive
Demonstrate an understanding of
marketing
 Define marketing
 Identify the role of marketing in business
 Identify elements of the marketing mix: product, price, place (physical and
digital), and promotion (physical and digital) which may also include:
-People
-Public image
-Physical environment
 Compare and contrast marketing a service versus marketing a good
 Analyze the role of digital commerce
 Identify the external factors that affect the marketing mix which may include:
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 9 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 13 Continued
-Competition
-Consumers
-Company capabilities and resources
-Technology
-Economy
-Politics
-Cultural Trends
-Laws and Regulations
13.2
none
slight
moderate
extensive
Develop an understanding of the
planning process and how it
impacts marketing decisions
 Assess the business environment to determine factors that effect the planning
process which may include:
-SWOT (Strength, Weakness, Opportunity, Threat)
-Environmental scan (e.g. economy, technology, competition, political
and legal factors, etc.)
-GIS (Global Information System) data
 Analyze a variety of strategic planning models that may include:
-Boston Consulting Group Matrix
-Ansoff Matrix
 Explain the importance of developing a marketing plan, implementation
procedures, and control procedures
13.3
none
slight
moderate
extensive
Analyze a market
 Differentiate between Market Segmentation and Mass Marketing
 Distinguish between market research and marketing research
 Conduct market research using variety of tools which may include:
-GPS and GIS
-Analytics within social media
-Focus groups
-Surveys
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 10 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 13 Continued




-Primary versus secondary data
-Quantitative versus qualitative
Analyze, illustrate, and interpret research data to make business decisions
Analyze markets based on variables that may include:
-Demographics
-Psychographics
-Geographic
-Behavioural
Choose the most appropriate segmentation strategy based on business
resources and goals which may include:
-Single-segment
-Multi-segment
-Niche segment
Critique and construct positioning strategies which may include:
-Head on
-Lifestyle
-Technical innovation
-Product differentiation
-Brand leadership
13.4
none
slight
moderate
extensive
Demonstrate an understanding of
product development





Define product
Identify the role that product plays in the marketing mix.
Explain the total product concept
Distinguish between product lines, items, and mixes
Complete a product development process which may include:
-New product strategy
-Idea generation
-Screening and evaluation
-Business analysis
-Development
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 11 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 13 Continued




-Market testing
-Commercialization
Evaluate how the product life cycle impacts marketing decisions
Analyze branding strategies which may include:
-Branding types (e.g. co-branding, family brand, generic brand, etc.)
-Logos
-Slogans
-Brand Equity
Design and create packaging and labeling that meets both form and function
criteria which may include:
-Interest and design
-Theft prevention
-Cost savings
-Sustainability
-Safety
-Storage
-Labeling laws and regulations
Justify how the product strategy correlates with the overall marketing and
business message
13.5
none
slight
moderate
extensive
Demonstrate an understanding or
pricing

Identify the role that price plays in the marketing mix.
 Calculate and explain:
-Cost versus Price
-Overhead Costs
-Taxes
-Cost of goods sold
-Break even point
-Profit
- Markups and markdowns
 Determine the price of goods and services based on:
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 12 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 13 Continued
-Pricing Strategy (e.g. discounts, allowances, geographic pricing, price
tactics, etc.)
-Cost of Goods Sold
-Overhead Costs
-Sales Goals
-Law of Supply
-Law of Demand
 Justify how the pricing strategy correlates with the overall marketing and
business message
13.6
none
slight
moderate
extensive
Demonstrate an understanding of
place (physical and digital)
 Identify the role that place plays in the marketing mix.
 Evaluate a variety of distribution channels which may include:
-Direct
-Indirect
-Multi-step
 Develop a distribution policy which may include:
-Integrated
-Exclusive
-Selective
-Intensive
 Identify the logistics that affect distribution which may include:
-Storage or facilitation
-Direct versus indirect
-Method of transportation
-Location (e.g. brick-and-mortar, digital, etc.)
 Justify how the place strategy correlates with the overall marketing and
business message
13.7
none
slight
moderate
extensive
Demonstrate an understanding of
promotional (physical and digital)
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 13 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 13 Continued
 Identify the role that promotions play in the marketing mix.
 Analyze the elements of the promotional mix that may include:
-Direct marketing
-Publicity and Public Relations
-Sales Promotions
-Advertising
-Personal Selling
 Develop a promotional plan for a brick-and mortar and/or digital business that
includes:
-Elements of the promotional mix
-Branding strategies
-Positioning strategies
 Justify how the promotion strategy correlates with the overall marketing and
business message
13.8
none
slight
moderate
extensive
Demonstrate an understanding of
digital commerce
 Evaluate the role of digital commerce
 Discuss advantages and disadvantages to digital commerce
 Identify digital commerce models and how they operate which may include:
-Vanity sites
-Advertising sites
-Subscription sites
-Store-front sites
-In-app purchases
 Research components of digital commerce which may include:
-Social media
-Digital commerce
-E-tailing
-Forms of payment
 Analyze digital commerce strategies based on the following criteria:
-Usability
-Consumer engagement
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 14 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 13 Continued
-Security
-Load time
-Colour and typography
-Shipping terms
-Scroll line
-Payment method
-Criteria based searching
- Meets accessibility standards
 Justify how a digital commerce strategy may correlate with the overall
marketing and business message
13.9
none
slight
moderate
extensive
Apply marketing principles and
concepts to a business
 Construct a marketing plan which includes elements of the marketing mix:
product, price, promotion and place which may also include:
-People
-Public image
-Physical environment
 Apply marketing principles to a business may include:
-School Store (virtual or physical)
-Credit Union
-Pop-Up stores
-Simulations
-School Events or Activities
-Community Partnerships
GOAL Rating
none
slight
moderate
extensive
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 15 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 13 Continued
Comments
Marketing and Digital Commerce 40s Curriculum Correlation Form
page 16 of 16