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Marketing and Digital Commerce 40s Curriculum Correlation Form page 1 of 16
MANITOBA CALL FOR MARKETING AND DIGITAL COMMERCE
40s
CURRICULUM CORRELATION FORM
Title: _____________________________________________________________________________
Series Title (if applicable): ____________________________________________________________
Student Resource Teacher Resource
Indicate in the boxes below the Unit(s) to which the resource applies.
GOAL 1 Critical, Creative and GOAL 2 Current and Emerging Technologies
Innovative Thinking
GOAL 3 Communication Skills GOAL 4 Ethical and Legal Standards
GOAL 5 Historical Influence and Emerging GOAL 6 Awareness of Sustainability
Trends
GOAL 7 Culture and Diversity GOAL 8 Employability Skills
GOAL 9 Education and Career GOAL 10 Business in Society
Opportunities
GOAL 13 Concepts and Principles
of Digital Marketing
Contains potentially sensitive content? Yes No
Resource ID #(s)

Marketing and Digital Commerce 40s Curriculum Correlation Form page 2 of 16
Instructions: In the boxes () the degree of curriculum fit and provide specific unit, chapter,
or page references for each Unit that applies using the following form. Note: Skills and
Attitudes must also be completed for each resource.
Rating Scale for Degree of Curriculum Fit
 Extensive – The learning resource details content, multiple learning activities, and differentiated
teaching strategies that address the required General Learning Outcome(s) and Specified
Learning Outcome(s) of the curriculum framework.
 Moderate – The learning resource details some content, some learning activities, and some
teaching strategies that address the required General Learning Outcome(s) and Specified
Learning Outcome(s) of the curriculum framework.
 Slight – The learning resource content, learning activities, and teaching strategies address less
than the required General Learning Outcome(s) and Specified Learning Outcome(s) of the
curriculum framework.
 None – The learning resource contains insufficient content, learning activities or teaching
strategies to address the required General Learning Outcome(s) and Specified Learning
Outcome(s) of the curriculum framework.

Marketing and Digital Commerce 40s Curriculum Correlation Form page 3 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes
GOAL 1 – Demonstrate critical, creative and innovative thinking.
1.1 none slight moderate extensive
Demonstrate critical, creative and
innovative thinking.
 Formulate questions to generate new ideas
 Evaluate information and perspectives related to the thinking process
Evaluate patterns and connections related to critical, creative and innovative
thinking
GOAL Rating none slight moderate extensive
Comments
GOAL 2 – Employ current and emerging technologies used in business and industry.
2.1 none slight moderate extensive
Employ current and emerging
technologies used in business and
industry.
 Evaluate appropriate current technologies for use in business and industry
 Utilize appropriate current technologies used in business and industry
 Identify and use technology for specific tasks to improve productivity and
efficiency
 Evaluate the utility of emerging trends in technology
2.2 none slight moderate extensive
Demonstrate an awareness of a
digital footprint.

Marketing and Digital Commerce 40s Curriculum Correlation Form page 4 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes – Goal 2 Continued
 Analyze the impact of one’s own digital footprint.
GOAL Rating none slight moderate extensive
Comments
GOAL 3 – Demonstrate business communication skills.
3.1 none slight moderate extensive
Demonstrate business
communication skills.
 Define and use appropriate business language and terminology
 Demonstrate appropriate business etiquette and protocols
 Employ conflict resolution techniques
 Produce business documents
 Present information and ideas
GOAL Rating none slight moderate extensive
Comments

Marketing and Digital Commerce 40s Curriculum Correlation Form page 5 of 16
Prescribed Learning
Outcomes
Degree of
Curriculum Fit
Unit, Chapter or
Page References
General Learning Outcomes
GOAL 4 – Demonstrate an understanding of ethical and legal standards.
4.1 none slight moderate extensive
Demonstrate an understanding of
ethical and legal standards.
 Differentiate between ethics and legal business practices
 Discuss ethical business strategies
 Discuss laws, codes and regulations related to marketing
GOAL Rating none slight moderate extensive
Comments
GOAL 5 – Identify the historical influences and emerging trends of innovative
sources for business.
5.1 none slight moderate extensive
Identify the historical influences as
innovative sources for business.
 Describe the historical influences on the evolution of marketing and digital
commerce
5.2 none slight moderate extensive
Analyze emerging trends in
business.
 Identify emerging trends in marketing and digital commerce
 Analyze emerging trends in marketing and digital commerce
 Predict future trends in marketing and digital commerce