Anaïs PORTIER Title of your CV

Anaïs PORTIER Full clean driving licence
Adress [e-mail]
Sydney Phone Number
Tax File Number
Title of your CV
PROFESSIONAL PROFILE & SKILLS
(To be completed by your own profile and general skills)
Marketing:
Office:
Languages:
CAREER SUMMARY
December 2007 - April 2010 : GROUPE MARIE CLAIRE International press group Paris
Web product/ e-commerce manager
www.boutiquemarieclaire.com
www.massin.fr
Managing web marketing operations: generating traffic, increasing turnover, improving conversion
rate (affiliate programs, e-mailing campaigns, net linking, partnerships, social media optimization,
press reviews, ...)
Optimization of SEO (META tags), SEM (Google Adwords)
Analysis, reporting and tracking of website’s activity and impact of e-marketing operation (Google
analytics, sitemap, websitegrader)
Managing CMS (content management systems) of two e-commerce websites (auto-promotions,
best sellers, current events, cross-selling, flash selling…)
Restructuring of www.boutiquemarieclaire.com
Logistics assistant manager (general office duties, call centre manager, timely courier services)
Participation in print promotions (product selection, agency briefing, results analysis)
Purchasing: sourcing, negotiating, invoice and order management
2007: UNIVERS POCHE, EDITIS COMPANY Paris
Assistant Manager in Web Marketing Services
Managing 25 on-line partnerships (analysis, sales and management of partnerships)
Creation of web campaigns to collect ‘opt in’ addresses
Management, graphic development and update of eight websites (editorial content, creative
management)
Editorial management of eight monthly newsletters
Online marketing assistant (e-CRM, web 2.0, reference position in Google search engine)
Assistant Promotions Manager
Creation and development of above and below the line promotional operations
Management of agency briefings and graphics

January - August 2005: SORIC (Professional Equipment Retailer), Reunion Island
Business to Business Marketing Assistant
Launching of a new product in Indian Ocean territory
Mix-marketing analysis, benchmarking, diagnosis and recommendations
Direct marketing operations (website animation, mail outs, advertising space purchasing)
March- July 2004: CEPHRO TOSHIBA. Lyon, FRANCE
Telemarketing Assistant
JOB EXPERIENCE
November - February 2011: Housekeeping - DARBY PARK Serviced Residences - Margaret River
October 2010: Farm Labour - Jim & Associates Carnarvon – Western Australia
Pruning, picking, planting, seeding tomatoes, zucchinis, capsicums…
September 2010: El Karlyn II Darwin
Fishing for Wild Barramundi
June - July 2010: Worker on a Cattle Station Dalgety – Western Australia
Nov 2007- August 2008: ACADOMIA (International Tutoring Agency), Paris
Marketing and English Teacher
January - June 2006: GAIL’s (Bakery), London
Waitress, Customer Service Assistant, Kitchen Assistant
EDUCATION
2006-2007: Montpellier University, Montpellier, FRANCE
Masters Degree in Web Marketing
Specialisation in e-marketing (50% of courses taught in English)
2005-2006: Middlesex University, London, ENGLAND
Bachelors Degree in Business Management. Specialisation in International Marketing
2004-2006: Business school, IDRAC Lyon, FRANCE
Fourth year of business school study in Marketing & Communication Process
REFERENCES
(name and adress of ex-boss…)
INTERESTS
Building and writing a travel blog http://www.leblogtrotteur.com (1000 visits /month)
Sports: Swimming
Cooking: French Cuisine