syllabus for td2607/08/09/10

SYLLABUS FOR TD2607/08/09/10
Instructor: Rob Sheldon, [email protected]
Class 1 (11/10): Course Introduction
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Class 2 (18/10): Operations Management I
Assignment: read “Inventory Management” in chapter 18
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Class 3 (25/10): Operations Management II
Assignment: read article on Dell Computer
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Class 4 (01/11): Operations Management III
Assignment: read “Account Management” in chapter 18 AND article on credit cards
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Class 5 (08/11): Marketing I
Assignment: read “Direct Marketing” in chapter 17
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Class 6 (15/11): Marketing II
Assignment: read “Marketing Mix” in chapter 17
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Class 7 (22/11): Mid-term Exam
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Class 8 (29/11): International Business I
Assignment: read “Features of Multinational Enterprises” in chapter 16
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Class 9 (06/12): International Business II
Assignment: read “Centralization and Decentralization in Trans. Corps.” in chapter 16
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Class 10 (13/12): International Business III
Assignment: read assigned article(s)
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Class 11 (03/01): Review for Final Exam
Class 12 (10/01): Review for Final Exam
Evaluation: 25% Written Mid-term Exam, 25% Participation, 50% Final Exam
Participation is determined by the number and quality of contributions made during class.
Text: Thompson, Leslie and Pindi, Jean-Toussaint. Anglais: Économie, Gestion, Droit,
AES, 2e edition. Montchrestien: 2003.
Course materials will be available for download at: http://www.pondforum.com/paris1.html
Class Structure:
I. Presentation: group A summarizes reading, explains key terms, takes questions (15-20 m)
II. Drill: group B asks each group one question about the reading (15-20 m)
III. Lecture: instructor discusses concepts, takes questions (20-30 m)
IV. Activity: students discuss or debate a topical question within their groups (15-20 m)
Basic Parameters: Students should come to class having read and understood the articles
assigned and the terms presented therein. Questions about concepts or procedures may be
asked freely during any part of the class. Communication between students and the
instructor, and between students and other students must be entirely in English.