METHODOLOGIE A LA PUBLICITE / CAMPAGNE PUBLICITAIRE

METHODOLOGIE A LA PUBLICITE / CAMPAGNE PUBLICITAIRE
A – Campagne (= campaign )
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Who is the target ?_______________________________________________________________
B - Publicité (= advertisement, advert, ad) : Outils d’analyse
‘We’re best friends...
but complete opposites!’:
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Walmart: ________________
* : _____________ ‘ Always low prices’: ______________
C – Comment analyser une publicité / une campagne ?
 Introduce the document ? (Elements to introduce it)
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 Describe the document: what can you see?
INTEGRER LES DIFFERENTS OUTILS D’ANALYSE OBSERVES CI-DESSUS
 Analysis:
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◊ Who is the target? (cible): sex, age, occupation, social class.
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