communiqué - Canton de Potton

!""#$%&'%()%*+,-./.('$%01-')1%2""$%3.451'16(%781+0'9:%%;<=%#>?%
@+(+/A.4'%B%<C"%DC#E2F?D%G%#%H""%FDFE"<C2%G%@+(+9./6'1-%B%<C"%DC#E2F?2%G%9)I/645J1'0'9K9.I
COMMUNIQUÉ)
Pour%diffusion%immédiate)
)
)
LE)CAMPING)NATURE)PLEIN)AIR)SE)DÉMARQUE)
Lauréat'du'nouveau'prix'Marketing'de'l’année'–'Absolunet'
%
%
3LM=NONP3$% ('% #'-%4.Q'I0-'%!"#DK% R% 3'% S)I/645% M),1-'% /('64% )6-$% T6,1+% U%V.,,.4%&)4T% ('T% S)4,.4TE&'E(WOT,$% )%
-'I/.-,+% ('% 4.1Q')1% /-6X% Marketing%de% l’année% –% Absolunet$% U% (W.99)T6.4% &1% !"'%=)()% &'T% Prix% de% l’Excellence%&'%%
S)I/645%81+0'9$%(WYTT.96),6.4%&'T%,'--)64T%&'%9)I/645$%J16%TW'T,%&+-.1(+%('%!?%.9,.0-'$%U%(WAZ,'(%Hilton%Québec%&)4T%
('%[6'1XE81+0'9K%%
%
S'% /-6X% -+9.I/'4T'% 14% 9)I/645% TW+,)4,% &+I)-J1+% /)-% ()% J1)(6,+% &'% (W'4T'I0('% &'% T'T% )9,6.4T% I)-\',645K% 3)%
/'-,64'49'%&'%(W'4T'I0('%&'T%T,-),+56'T%I)-\',645]%('T%^.49,6.44)(6,+T$%()%9.4Q6Q6)(6,+%',%(W'T,A+,6TI'%&1%T6,'%P4,'-4',]%
()% /-+T'49'% T1-% ('T% I+&6)T% T.96)1X$% )64T6% J1'% ()% 9()-,+% &1% I'TT)5'$% (W'T,A+,6TI'% ',% ()% /'-,64'49'% &'T% /10(696,+T$%
T.4,%('T%9-6,_-'T%+Q)(1+T%/.1-%()%-'I6T'%&'%9'%/-6XK%%
%
Une'stratégie'marketing'complète''
%
3'%S)I/645%M),1-'%V('64%)6-$%()1-+),%&'%9'%/-'I6'-%/-6X$%'T,%14'%'4,-'/-6T'%^)I6(6)('%T6,1+'%)1%9`1-%&'T%I.4,)54'T%
&)4T%()%-+56.4%&'T%S)4,.4TE&'E(WOT,K%>'(.4%('%a1-b$%(W+,)0(6TT'I'4,%)%T1%T'%&+I)-J1'-%&)4T%,.1T%('T%9-6,_-'T$%/-+T'4,)4,%
14'%T,-),+56'%I)-\',645%9.I/(_,'%B%-+&)9,-69'%c'0$%/10(696,+%-)&6.$%-'TT.1-9'%J1.,6&6'44'%/.1-%()%5'T,6.4%&'T%I+&6)T%
T.96)1X$%T'-Q69'%&W14%/A.,.5-)/A'%/-.^'TT6.44'(%&1-)4,%()%T)6T.4$%',9K%
%
3'T% a15'T% .4,% T)(1+% ()% J1)(6,+% &1% 4.1Q')1% T6,'%P4,'-4',% 79)I/6454),1-'/('64)6-K9.I:$% &+Q'(.//+% )^64% &'%-)a'146-%
(W6I)5'%&'%I)-J1'$%&'%^6&+(6T'-%.1%+()-56-%()%9(6'4,_('$%&W.^^-6-%14'%64^.-I),6.4%&'%^)d.4%/(1T%'-5.4.I6J1'%',%&'%I6'1X%
-+^+-'49'-%('%9)I/645%T1-%('T%I.,'1-T%&'%-'9A'-9A'K%Y64T6$%()%9(6'4,_('%4)Q651'%&+T.-I)6T%T1-%14%T6,'%),,-)b)4,$%/(1T%
9.4Q6Q6)(% ',% 9.4,'4)4,% 14'% 64^.-I),6.4% U% a.1-% ,-_T% &+,)6((+'K% 816% /(1T% 'T,$% ('T% 9)I/'1-T% /'1Q'4,% )1TT6%-+T'-Q'-% '4%
(654'K% O4% T'% /-.91-)4,% ('T% T'-Q69'T% &W14'% -+&)9,-69'% T/+96)(6T+'% '4% ,'X,'T% c'0$% ('% 9)I/645% TW'T,% )TT1-+% &W14'%
146^.-I6,+$%&W14'%)9,1)(6T),6.4%&'%(W64^.-I),6.4$%',%&W14'%-+&)9,6.4%>OL%7./,6I6T),6.4%/.1-%('T%I.,'1-T%&'%-'9A'-9A':%
'^^69)9'% ',% /.-,'1T'% &'% -+T1(,),TK% 3'% T6,'% 9.I/(+I'4,)6-'% 9.4,'4)4,% (W64^.-I),6.4% &'% ()% >,),6.4% LWe),)Q'4,1-'T%
7.\),)Q'4,1-'TK9.I:$%./+-+'%/)-%('%S)I/645%M),1-'%V('64%)6-$%)%+5)('I'4,%+,+%-'Q)I/+K%%
%
N4'%/10(696,+%-)&6.%)%+,+%I6T'%'4%.4&'T%',%14'%/-6T'%'4%9A)-5'%&'T%I+&6)T%T.96)1X%)%+,+%/-6Q6(+56+'%/.1-%!"#D%B%('T%
/)5'T%f)9'0..\$%P4T,)5-)I$%@g6,,'-%',%@-6/Y&Q6T.-%T.4,%&+T.-I)6T%5+-+'T%/)-%14'%-'TT.1-9'%U%(W64,'-4'K%h'%4.1Q'(('T%
/-.I.,6.4T%.4,%+,+%.^^'-,'T%/.1-%()%T)6T.4%!"#D%',%/-+T'4,+'T%T1-%('T%&6Q'-T'T%/(),'^.-I'T$%/(1T%/)-,691(6_-'I'4,%T1-%
('T%T6,'T%&W)9A),T%'4%(654'%Tuango%',%GrouponK%
%

!""#$%&'%()%*+,-./.('$%01-')1%2""$%3.451'16(%781+0'9:%%;<=%#>?%
@+(+/A.4'%B%<C"%DC#E2F?D%G%#%H""%FDFE"<C2%G%@+(+9./6'1-%B%<C"%DC#E2F?2%G%9)I/645J1'0'9K9.I
%
%
Y^64%&'%I6'1X%516&'-%()%9(6'4,_('%Q'-T%('%S)I/645%M),1-'%V('64%)6-%.1%,.1,%T6I/('I'4,%/.1-%64&6J1'-%T)%/-+T'49'$%&'%
4.1Q')1X%/)44')1X%-.1,6'-T%.4,%+,+%+-65+T%U%/(1T6'1-T%64,'-T'9,6.4T%&'%()%-+56.4K%
%
>.1(654.4T% J1'% ('% S)I/645% M),1-'% V('64% )6-% )% +,+% -'/-6T% '4% !"#C% /)-% *),A6'1% f.-&A)IK% Y1,-'^.6T% 'X/(.6,+% /)-% T'T%
/)-'4,T% 3.16T'% ',% ;)9J1'T% f.-&A)I$% ',% 9.441% T.1T% ('% 4.I% S)--'^.1-% &'T% 9)I/'1-T$% (W+,)0(6TT'I'4,% 'T,% '4% /('64%
&+Q'(.//'I'4,K%3'%9)I/645%./_-'%&W)6(('1-T%()%>,),6.4%LWe),)Q'4,1-'T$%J16%/-./.T'%&'T%'X91-T6.4T%&'%\)b)\$%9)4.,%',%
>NV%T1-%()%-6Q6_-'%*6TT6TJ1.6K%%
%
À'propos'de'Camping'Québec''
%
3'% Gala% des% Prix% de% l’Excellence%&'% S)I/645% 81+0'9% T'% ,6'4,% 9A)J1'% )1,.I4'$% &)4T% ('% 9)&-'% &1% 9.45-_T% &'%
(WYTT.96),6.4K%S',%+Q+4'I'4,%9.4T,6,1'%('%/(1T%6I/.-,)4,%-'4&'iEQ.1T%)441'(%&'%(W64&1T,-6'%J1+0+9.6T'%&1%9)I/645K%%
%
YQ'9%/(1T%&'%2F"%I'I0-'T%6TT1T%&'T%T'9,'1-T%/10(69%',%/-6Q+$%S)I/645%81+0'9$%(WYTT.96),6.4%&'T%,'--)64T%&'%9)I/645$%
-'/-+T'4,'% /(1T% &'% ?"% j% &'% (W.^^-'% '4% 9)I/645% )1% 81+0'9K% O(('% )% /.1-% I6TT6.4% &'% /-.I.1Q.6-% ',% &'% ^)Q.-6T'-% ()%
9-.6TT)49'%',%('%&+Q'(.//'I'4,%&'%(W64&1T,-6'%&1%9)I/645%&'%IkI'%J1'%()%/-),6J1'%&'%9',,'%)9,6Q6,+%)1%81+0'9K%%
%
h'/16T% !"#<$% S)I/645% 81+0'9% 'T,% I)4&),)6-'% &'% ()% I646T,-'% &1% @.1-6TI'% '4% 9'% J16% )% ,-)6,% U% ()% 9()TT6^69),6.4% &'T%
+,)0(6TT'I'4,T%&'%9)I/645$%',%'(('%)TT1-'%+5)('I'4,%(W+&6,6.4$%()%/-.&19,6.4%',%()%&6T,-601,6.4%&1%Guide%du%camping%
au%QuébecK%
%
%
EF"E%
%
%
Pour)information)
>6I.4%@'TT6'-%
V-+T6&'4,E&6-'9,'1-%5+4+-)(%%
S)I/645%81+0'9%%%
<C"%DC#E2F?D$%/.T,'%!!C%G%#%H""%FDFE"<C2%
TK,'TT6'-l9)I/645J1'0'9K9.I%
%
%
!%V.1-%,+(+9A)-5'-%()%/10(696,+%()1-+),'$%('T%&6^^+-'4,T%(.5.T%&'T%Prix%de%l’Excellence%2016$%('T%/A.,.T%&'T%()1-+),T%',%&'%()%T.6-+'%B%
)(01I%/A.,.T%',%(.5.TK%
%