CV JEAN Sylvie... - EDHEC Business School

Sylvie Jean, PhD
Director of Admissions and Pre-Master EDHEC
Director of MSc in Global Business
Professor - Speciality: Marketing
Phone : [phone]
Fax : [phone]
E-mail : sylvie.j[email protected]
Faculty member since 2000, PhD, professor of marketing and in charge of the development of
partnerships with companies in different academic programs. She created an e-learning
product which enables students to learn data analysis independently. Her research interests are
related to consumer behavior, particularly green and collaborative consumption.
EDUCATION
2000 PhD in Marketing, University of Montpellier II, Thesis Subject: “An
Integrator Model of Order Entry Effects on Brand Consideration”.
1995 DEA Sciences de Gestion with honours, University of Montpellier II
1994 Master’s Degree in Business Administration with honours,
University of Montpellier II
TEACHING EXPERIENCE
2000 to present Professor of Marketing
EDHEC Business School, Lille
2014 to present: Director of Admissions, Master Edhec and Pre-Master
Year
2014 to present: Director of MSc in Global Business
2010 to 2014: Bachelor Edhec (BBA) Coordinator
2009 – 2012: Coordinator of first year students projects (ESPEME, now
BBA EDHEC).
2002 – 2009: Coordinator of Master in Marketing Management.
2002 – 2006: Head of Marketing Department
1996 to 1999 Freelance teacher in Marketing (Operational Marketing and Marketing
Research), University of Montpellier II
PROFESSIONAL NON-TEACHING EXPERIENCE
1994 Training in Credit Agricole Bank in France

Professor Sylvie Jean, PhD, EDHEC Business School
2
EXECUTIVE SEMINARS
2002 to 2003 Continue education and MBA courses at the EDHEC Business School Lille.
2004 AOL
2005 Bonduelle
PUBLICATIONS
Books
Introduction au Marketing, Culture de consommation et création de valeur, with Marie-
Catherine Mars, Loïck Menvielle et Jean-Baptiste Welté, 2014 Pearson.
L’Analyse de marché with Véronique Boulocher and Sabine Flambard, 2006, Vuibert
Publications, Paris.
Cas d’analyse des données en marketing, with Jean-Claude Liquet and Sabine Flambard,
(2003), Tec&Doc Publications, Paris.
Articles
“Shopping orientations as antecedents to channel choice in the French grocery multichannel
landscape”, Marie-Cécile Cervellon, Sylvie Jean and Paul N’Gobo, Journal of Retailing and
Consumer Services, 27, 2015.
“Store image and demand for organic store brands”, Sylvie Jean and Paul N’Gobo, Journal of
Retailing and Consumer Services, 19, 2012.
“Brand Parody: A Communication Strategy To Attack A Competitor”, Journal of Consumer
Marketing, forthcoming. Journal of Consumer Marketing, 28, Janvier 2011.
« La pratique de l’orientation-client : le cas Findus », Décisions Marketing, n° 49, July-
September, 2010.
« Influence du contexte de consommation sur la taille d’ensembles de considération formés de
produits », avec Philippe Aurier, Recherches et Applications en Marketing, vol. 17, n°1/2002,
p.1-19.
« L’Euroconsommateur n’est pas né », avec Sabine Flambard, L’Expansion Management
Review, décembre 2001, p. 1-4.
“Consideration set Size and familiarity with Usage Context”, in Advances in Consumer
Research, Stephen J. Hoch and Robert J. Meyer editors, 2000, vol. 27, p. 307-313.
Conference presentations
“Crowd-Funding: An Interactive Marketing For Financing Innovation project With
Consumer’s Collaboration”, Global Marketing Conference, Singapore, July 2015.

Professor Sylvie Jean, PhD, EDHEC Business School
3
“Buying for self or others: Drivers of consumer demand for organic and fair trade products in
grocery stores”, 19th conference on retailing and consumer services, European Institute of
Retailing and Services Studies, Vienna, Austria, July 9-12, 2012.
“From the Concept of Consumer Universe and its Impact on Assortment Building”, Poster
presented at the 30th EMAC Conference Bergen, Norway, May 8-11 2001.
“Consideration set Size and familiarity with Usage Context”, Presented at the 30th Association
for Consumer Research Conference, Columbus, Ohio, US, October 1999. This
communication has been published in Advances in Consumer Research, Stephen J. Hoch and
Robert J. Meyer editors, vol. 27, p. 307-313.
“L’ensemble de considérations du consommateur : une approche personne x objet x
situation”, presented at the 12th French Marketing Association Conference, Poitiers, Mai
1996.
International Seminar
EDEN Doctoral Seminar on Managerial Issues in Marketing held in Brussels at the European
Institute for Advanced Studies in Management, in September 7-11, 1998.
RESEARCH INTERESTS
 Consumption and Consumer Behaviour
 Retail and digital marketing
 Green Business and retailing
 Data Analysis
ACADEMIC COMMITTEES
Competitive Paper Reviewer: Congrès de l’Association Française de Marketing
PROFESSIONAL ASSOCIATIONS
 Member, Association of Consumer Research
 Member, Association Française de Marketing
TEACHING MATERIALS / AUTHORED CASES
 Brasserie Duyck, french and english version, Centrale des Cas et Médias
Pédagogiques, Paris 2002
 Ubisoft, Centrale des Cas et Médias Pédagogiques, Paris 2005
 Lamy lutti, Centrale des Cas et Médias Pédagogiques, Paris 2005
 Vanish, Centrale des Cas et Médias Pédagogiques, Paris 2006
 Stat On Line, E-Learning Programme for SPPS, 2006.

Professor Sylvie Jean, PhD, EDHEC Business School
4
TEACHING SPECIALITIES
 Consumption and Consumer Behavior
 Marketing Strategy
 Brand management
 Data Analysis
 Market Research