Sylvie Jean, PhD Director of Admissions and Pre-Master EDHEC Director of MSc in Global Business Professor - Speciality: Marketing Phone : +33 (0)3.20.15.45.43 Fax : +33 (0)3.20.15.44.64 E-mail : [email protected] Faculty member since 2000, PhD, professor of marketing and in charge of the development of partnerships with companies in different academic programs. She created an e-learning product which enables students to learn data analysis independently. Her research interests are related to consumer behavior, particularly green and collaborative consumption. EDUCATION 2000 PhD in Marketing, University of Montpellier II, Thesis Subject: “An Integrator Model of Order Entry Effects on Brand Consideration”. 1995 DEA Sciences de Gestion with honours, University of Montpellier II 1994 Master’s Degree in Business Administration with honours, University of Montpellier II TEACHING EXPERIENCE 2000 to present Professor of Marketing EDHEC Business School, Lille 2014 to present: Director of Admissions, Master Edhec and Pre-Master Year 2014 to present: Director of MSc in Global Business 2010 to 2014: Bachelor Edhec (BBA) Coordinator 2009 – 2012: Coordinator of first year students projects (ESPEME, now BBA EDHEC). 2002 – 2009: Coordinator of Master in Marketing Management. 2002 – 2006: Head of Marketing Department 1996 to 1999 Freelance teacher in Marketing (Operational Marketing and Marketing Research), University of Montpellier II PROFESSIONAL NON-TEACHING EXPERIENCE 1994 Training in Credit Agricole Bank in France Professor Sylvie Jean, PhD, EDHEC Business School EXECUTIVE SEMINARS 2002 to 2003 2004 2005 Continue education and MBA courses at the EDHEC Business School Lille. AOL Bonduelle PUBLICATIONS Books Introduction au Marketing, Culture de consommation et création de valeur, with MarieCatherine Mars, Loïck Menvielle et Jean-Baptiste Welté, 2014 Pearson. L’Analyse de marché with Véronique Boulocher and Sabine Flambard, 2006, Vuibert Publications, Paris. Cas d’analyse des données en marketing, with Jean-Claude Liquet and Sabine Flambard, (2003), Tec&Doc Publications, Paris. Articles “Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape”, Marie-Cécile Cervellon, Sylvie Jean and Paul N’Gobo, Journal of Retailing and Consumer Services, 27, 2015. “Store image and demand for organic store brands”, Sylvie Jean and Paul N’Gobo, Journal of Retailing and Consumer Services, 19, 2012. “Brand Parody: A Communication Strategy To Attack A Competitor”, Journal of Consumer Marketing, forthcoming. Journal of Consumer Marketing, 28, Janvier 2011. « La pratique de l’orientation-client : le cas Findus », Décisions Marketing, n° 49, JulySeptember, 2010. « Influence du contexte de consommation sur la taille d’ensembles de considération formés de produits », avec Philippe Aurier, Recherches et Applications en Marketing, vol. 17, n°1/2002, p.1-19. « L’Euroconsommateur n’est pas né », avec Sabine Flambard, L’Expansion Management Review, décembre 2001, p. 1-4. “Consideration set Size and familiarity with Usage Context”, in Advances in Consumer Research, Stephen J. Hoch and Robert J. Meyer editors, 2000, vol. 27, p. 307-313. Conference presentations “Crowd-Funding: An Interactive Marketing For Financing Innovation project With Consumer’s Collaboration”, Global Marketing Conference, Singapore, July 2015. 2 Professor Sylvie Jean, PhD, EDHEC Business School “Buying for self or others: Drivers of consumer demand for organic and fair trade products in grocery stores”, 19th conference on retailing and consumer services, European Institute of Retailing and Services Studies, Vienna, Austria, July 9-12, 2012. “From the Concept of Consumer Universe and its Impact on Assortment Building”, Poster presented at the 30th EMAC Conference Bergen, Norway, May 8-11 2001. “Consideration set Size and familiarity with Usage Context”, Presented at the 30th Association for Consumer Research Conference, Columbus, Ohio, US, October 1999. This communication has been published in Advances in Consumer Research, Stephen J. Hoch and Robert J. Meyer editors, vol. 27, p. 307-313. “L’ensemble de considérations du consommateur : une approche personne x objet x situation”, presented at the 12th French Marketing Association Conference, Poitiers, Mai 1996. International Seminar EDEN Doctoral Seminar on Managerial Issues in Marketing held in Brussels at the European Institute for Advanced Studies in Management, in September 7-11, 1998. RESEARCH INTERESTS Consumption and Consumer Behaviour Retail and digital marketing Green Business and retailing Data Analysis ACADEMIC COMMITTEES Competitive Paper Reviewer: Congrès de l’Association Française de Marketing PROFESSIONAL ASSOCIATIONS Member, Association of Consumer Research Member, Association Française de Marketing TEACHING MATERIALS / AUTHORED CASES Brasserie Duyck, french and english version, Centrale des Cas et Médias Pédagogiques, Paris 2002 Ubisoft, Centrale des Cas et Médias Pédagogiques, Paris 2005 Lamy lutti, Centrale des Cas et Médias Pédagogiques, Paris 2005 Vanish, Centrale des Cas et Médias Pédagogiques, Paris 2006 Stat On Line, E-Learning Programme for SPPS, 2006. 3 Professor Sylvie Jean, PhD, EDHEC Business School TEACHING SPECIALITIES Consumption and Consumer Behavior Marketing Strategy Brand management Data Analysis Market Research 4