dossier de sponsoring web

!
!
!
!
!
!
!
!
!"##$%&'!%'#(")#"&$)*'+%,'
"#$%!&%'!(%!)*+,,-.#+$#-/!0+1+#,!"+/,!2+3+!
!
!
!
!
!
!
!
!
!
!
!
!
!
'
!!
!!
!!
!!
!!
!!
45678!29:;<=<6>!?!2@76<7!A8!-.'%/&"#'0'1"$#!
!!
!!
!!
!!
!!
23345678649':7;763'#793'(7<7'
;+!1+#,-/!(%,!+,,-.#+$#-/,!B!CD!EF%!"+#/$!0%+/!
GHIII!4@;8J=8!
"#$%!&%'!K!L$$3KMM&&&NO+1+#,P,+/,P3+3+NQE!
81+#)!K!.-/$+.$RO+1+#,P,+/,P3+3+NQE!

@,,-.#+$#-/!0+1+#,!"+/,!2+3+! ! A-,,#%E!A%!"3-/,-E#/S!
!
G!
!
!"#$%!&%'!K!L$$3KMM&&&NO+1+#,P,+/,P3+3+NQE!!
!
!
!
'
=46>?'7@A'B@?386493'
!
CD(4@>B@46')4@3'E'
!2-FE!$E-#,!E+#,-/,!K!
!!!!!!!!!!!)%!1T1%!,%EU#.%!VF%!)%,!3E-Q%,,#-//%),!+FW!$+E#Q,!)%,!3)F,!'+,!(F!1+E.LXD!
!!!!!!!!!!!)+!,%F)%!+,,-.#+$#-/!(%!AEY1%!%$!(*@E(Z.L%!VF#!(XQ%/(!)+!.+F,%!(%,!3+3+,D!
!!!!!!!!!!!A%3F#,! GII[D! /-F,! +U-/,! ,-F$%/F! 3)F,#%FE,! 1#))#%E,! (%! 3+3+,N! A%! /-1'E%FW!
#/$%E/+F$%,!%$!3-$%/$#%),!.)#%/$,D!U#,#$%/$!EXSF)#ZE%1%/$!)%!,#$%!3-FE!,%!$%/#E!#/Q-E1XN!
!
-D(4@>B@46'94@3'F76>?'549F6795?'E'
;%!Q-/(+$%FED!\N!]XE+E(!=L+FU%)!+!X$X!F/!3EX.FE,%FE!(+/,!)%!.-1'+$!3-FE!)+!.+F,%!(%,!3ZE%,N!
A%3F#,![^_ID!.N`N(N!3)F,!(%!ab!+/,!(%!.-1'+$N!;*+,,-.#+$#-/!0+1+#,!"+/,!2+3+!%W#,$%!(%3F#,!
GII[!(XO`D!%$!'X/XQ#.#%!+FO-FE(*LF#!(*F/%!Q-E$%!E%.-//+#,,+/.%!.L%c!)%,!3+3+,!%/!,#$F+$#-/!(%!
,X3+E+$#-/!-F!(%!(#U-E.%N!8/!GI[bD!0+1+#,!"+/,!2+3+!+!XS+)%1%/$!Q+#$!F/%!3E%1#ZE%!(%1+/(%!
3-FE! -'$%/#E! )*+SEX1%/$! (*+,,-.#+$#-/! (*#/$XET$! 3F')#VF%N! ;%,! (-/,! U%E,X,! ,%E-/$! +#/,#!
(X(F.$#')%,!`!L+F$%FE!(%!HHdN!e@E$#.)%,!GII!%$!Ga_!(F!=-(%!]X/XE+)!(%,!<13Y$,f!
!
GDH4;I6?9'J7'K7'54@8?>'E'
!!!!J-F,!3E-3-,-/,!(#U%E,!%13)+.%1%/$,!,FE!)%!,#$%D!`!(%,!$+E#Q,!(#QQXE%/$,N!4-F,!3-FU%c!+U-#E!
!
L48>?'<@IM6568N',7996O>?'P?I''Q'<7>86>'R?''C..'?@>43'''
L48>?'<@IM6568N'S4T4')?P3M?88?>'Q'<7>86>'R?'-.'?@>43'
!
UDV@?MM?3'3498'M?3'4IM6T786493'R@'3<4934>'E'
@F.F/%N!0F,$%!)%!EZS)%1%/$!(F!1-/$+/$!(%!)*%13)+.%1%/$!3F')#.#$+#E%!+#/,#!VF%!)*-'O%$!`!g!
1%$$E%N!;*+,,-.#+$#-/!,*-..F3%!(%!$-F$!)%!E%,$%N!
!
WDV@?MM?3'3498'M?3'4IM6T786493'R?'MX73345678649'3<4934>63N?'E'
;*+,,-.#+$#-/!,*%/S+S%!`!E%,3%.$%E!)%!.-/$E+$!e/-/!.-/.FEE%/.%D!E%,3%.$!(%!)*%13)+.%1%/$!
3F')#.#$+#E%D!.L+/S%1%/$!(%!3F')#.#$X!,#!U-F,!,-FL+#$%c!Q+#E%,!(%,!-QQE%,!3E-1-$#-//%))%,f!
!
YDH4;I6?9'R?'8?;<3'7K798'M7';63?'?9'M6T9?'R?'MX?957>8'<@IM656876>?'E'
GCL! `! .-13$%E! (%! )+! EX.%3$#-/! (%! .%))%P.#D! VF%! .%! ,-#$! 3-FE! F/%! 1#,%! %/! )#S/%! -F! F/!
.L+/S%1%/$N!
!
ZDV@6'5>NN'MX6;7T?'R?'M7'<@IM6568N'E'
"-#$!)%!,3-/,-E!Q-FE/#$!)+!3F')#.#$X!3ET$%!`!)+!1#,%!%/!)#S/%!e.+!3%F$!T$E%!F/%!3F')#.#$X!'#%/!
$E+U+#))X%!.-11%!F/%!,#13)%!.+E$%!(%!U#,#$%fD!,-#$!F/!(%,!SE+3L#,$%,!(%!)*+,,-.#+$#-/!3%F$!
,*%/!.L+ES%ED!,-F,!.-/(#$#-/,!`!(#,.F$%E!,%)-/!)%!.+,N!
!
[D'V@79R'?38D6M'<4336IM?'R?'>4;<>?'M?'5498>78'E'
;%! .-/$E+$! 3%F$! T$E%! ,#S/X! 3-FE! (%! .-FE$%,! -F! )-/SF%,! 3XE#-(%,! 1+#,! (+/,! $-F,! )%,! .+,D!
Q-/.$#-//%! 3+E! 1-#,! #/(#U#,#')%N! 2-FE! )%! E-13E%! #)! Q+F$! (-/.! %/U-g%E! F/%! )%$$E%!
E%.-11+/(X%!+U%.!+..F,X!(%!EX.%3$#-/!+U%.!)+!(%1+/(%!(%!EF3$FE%!(%!.-/$E+$D!!)%!1-$#Q!%$!
)+!(+$%!(%!EF3$FE%!,-FL+#$X%D!+#/,#!VF*F/!1+#)!(%!.-/Q#E1+$#-/N!

@,,-.#+$#-/!0+1+#,!"+/,!2+3+! ! A-,,#%E!(%!"3-/,-E#/S!h%'!
!
!
!
a!
!
"#$%!&%'!K!L$$3KMM&&&NO+1+#,P,+/,P3+3+NQE!
!
!
!
!
!
!
#4;;76>?'
'
'
'
C\'V@6'34;;?3D94@3'E''''''''3NC!
!
-\'/86M6378649'R@'368?'698?>9?8'''''''3\W'
'
G\'(M79'R?'54;;@96578649'''''''3\Y'
'
G\C'(M79969T'R?3'7586493' #?<8?;I>?'-.CW']':@69'-.CY'''<\Y'
'
G\-'!N876M3'R@'<M79'R?'54;;@96578649''''''<\Z'
!
U\'(4@>B@46'R?K?96>'#<4934>'+?I'R?'948>?'73345678649'E' 3N_'
!
W\'H4;;?98'J7';7>5^?'E''''''''3N^!
!
Y\'=4>;@M?3'R63<496IM?3''''''''3N[I!
!
Z\'#<4934>3'L$('#6MK?>'_'#<4934>'L$('*4MR''''3N[['
!
Z\C\'#<4934>3'L$('#6MK?>' ' ' ' ' ' ' ' <\CC'
!
Z\-\'#<4934>'L$('*4MR''''''''<\CC'
!
[\'H498>78'R?'3<4934>69T'P?I'''''''3N[G!
!
!
!
!
!
' '

@,,-.#+$#-/!0+1+#,!"+/,!2+3+! ! A-,,#%E!A%!"3-/,-E#/S!
!
C!
!
!"#$%!&%'!K!L$$3KMM&&&NO+1+#,P,+/,P3+3+NQE!!
!
!
!
'
C\'V@6'34;;?3D94@3'E'
!
:7;763' #793' (7<7!%,$! F/%! +,,-.#+$#-/! .EXX%! 3+E! (%,! 3%E,-//%,! ,%/,#'#)#,X%,!`! )+! .+F,%! (F!
(E-#$!(%,!3ZE%,!%$!(%,!%/Q+/$,!%/!.+,!(%!,X3+E+$#-/N!
!
8))%! E%SE-F3%! F/#VF%1%/$! (%,! 'X/XU-)%,D! L-11%,! %$! Q%11%,D! VF#! -/$! UX.F! -F! 3+E$+SX! )+!
,X3+E+$#-/!(*F/!3+E%/$!(*+U%.!,%,!%/Q+/$,!)-E,!(*X.)+$%1%/$!(%!)+!.%))F)%!Q+1#)#+)%N!
!
@.$F%))%1%/$D!]EXS-Eg!]-1%c!%$!=+$L%E#/%!=L+FU%)!%/!,-/$!!E%,3%.$#U%1%/$!)%!2EX,#(%/$!%$!)+!
6EX,-E#ZE%N!]XE+E(!=L+FU%)D!)%!Q-/(+$%FE!%/!%,$!+FO-FE(*LF#!)%!2EX,#(%/$!(*L-//%FEN!
!
S?3'4I`?586F3'R?'948>?'73345678649'3498'a'
'
!!!!?' RNF?9R>?' M?' R>468' R?' MX?9F798' Q' IN9NF656?>' R?' MX7;4@>' ?8' R?' MXNR@578649' R?' 3?3'
<7>?983b'?9'<7>865@M6?>'R?'349'<O>?b'?9'573'RXN5M78?;?98'R?'M7'F7;6MM?\'
'
!!!!!Xc@K>?>'<4@>'B@?'M7'M46'?8'349'7<<M6578649'T7>798633?98'@9?'>N?MM?'NT7M68N'R@'<O>?'?8'
R?'M7';O>?'F75?'Q'MX?9F798'?9'573'R?'3N<7>78649'R@'54@<M?\'
'
!!!!!Xc@K>?>'<4@>'<>4;4@K46>'?8'RNK?M4<<?>'M7';NR678649'F7;6M67M?\'
!
!
!
!

@,,-.#+$#-/!0+1+#,!"+/,!2+3+! ! A-,,#%E!(%!"3-/,-E#/S!h%'!
!
!
!
b!
!
"#$%!&%'!K!L$$3KMM&&&NO+1+#,P,+/,P3+3+NQE!
!
!
!
!
!
!
-\'/86M6378649'R@'368?'698?>9?8'
;%!,#$%!#/$%E/%$!(%!)*+,,-.#+$#-/!0+1+#,!"+/,!2+3+!%,$!+U+/$!$-F$!F/!4@86M'R?'54;;@96578649'
(%,! E%,3-/,+')%,! (%! )*+,,-.#+$#-/!U%E,! )%,! +(LXE%/$,!%$! )%,!#/$%E/+F$%,!VF#! .L%E.L%/$! (%,!
#/Q-E1+$#-/,!,FE!)%,!$LZ1%,!(%!)+!,X3+E+$#-/!%$!(F!(#U-E.%!e(%,!3ZE%,!,X3+EX,D!(%,!-/.)%,D!(%,!
$+/$%,D!(%,!.-13+S/%,D!(%,!SE+/(,!3+E%/$,!%$!(%,!3E-.L%,!(%,!3%E,-//%,!(+/,!F/%!,#$F+$#-/!
(%!EF3$FE%fN!!
• A%,! #/Q-E1+$#-/,! 3E+$#VF%,! g! ,-/$! (#,3-/#')%,! ,FE! (%,! $LZ1%,! U+E#X,! e=-11%/$!
3EX3+E%E! ,-/! +F(#%/.%D! )+! EX,#(%/.%! +)$%E/X%D! )%,! /-/PE%3EX,%/$+$#-/,! (*%/Q+/$,D!
E%)+$#-/,!+U%.!)*X.-)%D!SF#(%!(%,!%EE%FE,!`!/%!3+,!.-11%$$E%D!%$.if!
!
• A%,! #/Q-E1+$#-/,! XUZ/%1%/$#%))%,! g! ,-/$! (#,3-/#')%,! e\+/#Q%,$+$#-/,D! j-EF1! (%,!
+,,-.#+$#-/,D!+.$#-/,!(%! ,-F$#%/,D!,-#EX%,! +(LXE%/$,D! XUZ/%1%/$,! %$!+.$F+)#$X,! (%! /-,!
3)F,!#13-E$+/$,!,3-/,-E,D!%$.!NNNf!
!
• A%,!#/Q-E1+$#-/,!3)F,!.-/U#U#+)%,!g!-/$!XS+)%1%/$!)%FE!3)+.%D!3L-$-,!(%,!+.$#-/,D!(%,!
1+/#Q%,$+$#-/,! (%,! E%3+,! %/$E%! 1%1'E%,! (%! )*+,,-.#+$#-/D! (%,! E+,,%1')%1%/$,! (%!
3+3+,!+U%.!)%FE,!%/Q+/$,D!%$.!NNNf!
!
• A%,!Q-EF1,!-k!)%,!1%1'E%,!3%FU%/$!,*%/$E%$%/#E!+U%.!(%,!3E-Q%,,#-//%),!(%!)+!OF,$#.%!
%$!+U%.!/-,!"3-/,-E,!]-)(N!
2-FE! .%)+! /-$E%! ,#$%! %,$! $EZ,! U#,#$XD! /-,! +(LXE%/$,D! +#/,#! VF%! (%! /-1'E%FW! +F$E%,! )%.$%FE,D!
)l-FUE%/$! 3)F,#%FE,! Q-#,! 3+E! ,%1+#/%N! <),! U-/$! g! E%.L%E.L%E! )%,! E%/,%#S/%1%/$,! )XS+FW! %$!
3E+$#VF%,!(-/$!#),!-/$!'%,-#/D!1+#,!+F,,#!(%,!X)X1%/$,!(l#/Q-E1+$#-/!,FE!)%,!+F$E%,!1%1'E%,!
(%!)l+,,-.#+$#-/D!VF%!)%!Eg$L1%!(%!)+!U#%!1-(%E/%D!)%,!%13T.L%!(%!U-#E!+F,,#!,-FU%/$!VFl#),!)%!
U-F(E+#%/$N!!
;+! SX/XE+$#-/! j+.%'--m! /-F,! %11Z/%! U%E,! F/%! 1-(#Q#.+$#-/! (+/,! /-,! L+'#$F(%,! (%!
.-11F/#.+$#-/D! (+/,! )+VF%))%D! )%! ,#$%! #/$%E/%$! %,$! F/! X)X1%/$! 3EX3-/(XE+/$N! J-F,! +))-/,!
%,,+g%E! (%! (XU%)-33%E! .%! 1X(#+! (+/,! .%$$%! (#E%.$#-/! %/! 1%$$+/$! %/! 3)+.%! (%,! -F$#),! (%!
.-11F/#.+$#-/!,FE!)%!,#$%!%/$E%!)%,!1%1'E%,!(%!)l+,,-.#+$#-/N!!
=%$$%!3-)#$#VF%! U+! Q-E.X1%/$!+1%/%E!)%,! +(LXE%/$,! (%!)l+,,-.#+$#-/! `! QEXVF%/$%E! (%!3)F,! %/!
3)F,!+,,#(n1%/$!)%!,#$%N!!
! !