
losses, or poor client service. Training for roles like mortgage loan processing
requires a high degree of precision, and continuous learning is essential to keep up
with industry changes. The same goes for the expertise needed for an insurance
claims adjuster training.
Retail
In retail, the ability to recall product information, sales techniques, and company
policies directly impacts the customer experience and the bottom line. Forgetting a
key feature of a new product or an effective sales technique from retail sales
training can result in lost sales and poor customer interaction. Effective retail store
training must be designed to build long-term memory, not just short-term recall.
Flattening the Curve: Strategies for Trainers
The good news is that you don’t have to surrender to the forgetting curve. By
designing training programs with retention in mind, you can significantly improve
knowledge retention and ensure your training delivers lasting value.
1. Spaced Repetition: Instead of a single, intensive training session, deliver content
in smaller, reinforced bursts over time. A quick, two-minute quiz on a topic a week
after the initial training can drastically improve recall.
2. Active Recall: Move beyond passive listening. Use interactive simulations,
role-playing, and problem-solving exercises that force learners to retrieve
information from their memory. For instance, in pharma rep training, use
simulations where trainees must respond to a physician’s question without looking at
their notes.
3. Microlearning: Break down complex topics into bite-sized modules that are easy
to digest and review. This is particularly effective for on-the-go professionals in
industries like retail and healthcare who need quick access to specific information.
4. Blended Learning: Combine instructor-led sessions with digital learning
resources, gamification, and follow-up activities. This multi-modal approach provides
multiple touchpoints for learning and reinforces the material in different ways.
At MaxLearn, we believe that effective training is about more than just knowledge
transfer; it’s about building a foundation for lasting skill and expertise. By
understanding and actively combatting the forgetting curve, trainers can ensure