
This article explores the Forgetting Curve, its impact on learning, and proven techniques
trainers can use to boost retention and maximize the effectiveness of their programs.
What Is the Forgetting Curve?
The Forgetting Curve is a concept developed by German psychologist Hermann
Ebbinghaus in the late 19th century. Through a series of experiments on memory
retention, Ebbinghaus discovered that information is lost exponentially over time if not
reinforced.
Key Findings of the Forgetting Curve:
● Rapid Decline: Learners forget nearly 50% of new information within an hour
and up to 90% within a week without reinforcement.
● Retention Increases with Repetition: Regular review of learned material helps
slow the rate of forgetting.
● Meaningful Learning Improves Memory: When information is relevant and
engaging, retention is significantly higher.
The Forgetting Curve highlights the importance of strategic reinforcement in training.
Without reinforcement, most training efforts become ineffective in the long term.
Why the Forgetting Curve Matters for Trainers
For corporate trainers, educators, and instructional designers, the Forgetting Curve
poses a major challenge. If employees forget most of what they learn in training
sessions, knowledge gaps widen, productivity suffers, and companies fail to see a
return on their learning investments.
Key Implications for Trainers:
Training Without Reinforcement is Ineffective
1. Conducting a one-time training session without follow-ups leads to rapid
knowledge loss. Employees may remember only fragments of the information
when they need to apply it in real-world scenarios.