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2. Within 24 hours, that number rises to 70%.
3. After a week, only about 10–20% of the original
information remains.
This rapid loss of knowledge occurs because the brain prioritizes
information based on perceived importance. Without reinforcement
or real-world application, most information is discarded.
For trainers, this means that a single training session is rarely enough.
Without follow-ups, learners will likely forget most of what they were
taught — rendering training ineffective.
Why the Forgetting Curve Matters for Trainers
Trainers, instructional designers, and L&D professionals must
acknowledge the Forgetting Curve to create more effective learning
experiences. Here’s why it’s crucial:
1. Maximizing Training ROI
Training programs require time, effort, and financial investment. If
learners forget most of what they’ve been taught, the return on
investment (ROI) decreases significantly. By implementing
retention-boosting strategies, trainers can ensure that