
2. Within 24 hours, that number rises to 70%. 
3. After a week, only about 10–20% of the original 
information remains. 
This rapid loss of knowledge occurs because the brain prioritizes 
information based on perceived importance. Without reinforcement 
or real-world application, most information is discarded. 
For trainers, this means that a single training session is rarely enough. 
Without follow-ups, learners will likely forget most of what they were 
taught — rendering training ineffective. 
Why the Forgetting Curve Matters for Trainers 
Trainers, instructional designers, and L&D professionals must 
acknowledge the Forgetting Curve to create more effective learning 
experiences. Here’s why it’s crucial: 
1. Maximizing Training ROI 
Training programs require time, effort, and financial investment. If 
learners forget most of what they’ve been taught, the return on 
investment (ROI) decreases significantly. By implementing 
retention-boosting strategies, trainers can ensure that