Doc1

!
!
!
"#$%$!&'()(*%$%(!%#+,&-.-!,#/*!0#/1!2!
!
1. Relever les sources de ces documents. Déterminer si ces ressources
documentaires sont pertinentes et adaptées au besoin de l’analyse.!
!
Source!Est-elle pertinente et adaptée ?!
3#%/+(4.!55!2!6/78(.!09%94%(1!:;::! </$=!>(..(!1#/*%(!(1.!,(*.$4(4.(!%9*!(&&(!
?#/*4$.!7(1!7#44-(1!-%#4#+$@/(1!(.!1#%$#&#8$@/(1!%&-1!%#4%(*494.!&(1!A9B$./7(1!7(!
%#41#++9.$#4!7(1!C*94D9$1!7941!&(!%#4.().(!7'$4E9.$#4=!
3#%/+(4.!5:!2!F#/*$1+(!7/*9B&(! </$=!>(..(!1#/*%(!(1.!,(*.$4(4.(!%9*!(&&(!+(.!(4!9094.!
7(1!.(4794%(1!1#%$#&#8$@/(1!(.!-%#&#8$@/(1!@/$!$4E/(4%(4.!&(1!%#+,#*.(+(4.1!7(1!
0#G98(/*1=!
!
2. À quels facteurs d’environnement ces ressources font-elles référence ?!
! H! Document 11!2!I%#4#+$@/(1!J$4E9.$#4K!%#L.!7(1!09%94%(1M!(.!
1#%$#&#8$@/(1!J,*9.$@/(1!7(!%#41#++9.$#4K!$4.(4.$#4!7(!,9*.$*!(4!09%94%(1M=!
! H! Document 12!2!N#%$#&#8$@/(1!J$4.-*O.!,#/*!&(!.#/*$1+(!7/*9B&(MK!
-%#&#8$@/(1!J,*-1(*09.$#4!7(1!*(11#/*%(1K!$+,9%.!(40$*#44(+(4.9&M=!
!
3. Indiquer si ces éléments représentent des opportunités ou des menaces pour
Métabief.!
! H! Opportunités!2!
! H! >*#$1194%(!7(!&'$4.-*O.!,#/*!&(!.#/*$1+(!7/*9B&(!J3#%/+(4.!5:M=!
! H! P9$4.$(4!7(!&'$4.(4.$#4!7(!0#G98(*!+9&8*-!&(1!%#4.*9$4.(1!-%#4#+$@/(1!
J3#%/+(4.!55M=!
! H! Menaces!2!

! H! Q/8+(4.9.$#4!7(1!%#L.1!J3#%/+(4.!55M=!
! H! N(41$B$&$.-!9%%*/(!7(1!%#41#++9.(/*1!R!&'$+,9%.!(40$*#44(+(4.9&K!
,#/094.!4-%(11$.(*!7(1!9S/1.(+(4.1!J3#%/+(4.!5:M=!
!
4. En quoi l’analyse de chacun de ces documents sera-t-elle utile dans l’élaboration
du plan de communication ?!
! H! Document 11!2!T(*+(.!7'979,.(*!&9!%#++/4$%9.$#4!,#/*!*-,#47*(!9/)!
%#4.*9$4.(1!B/78-.9$*(1!7(1!0#G98(/*1=!U4!+(1198(!*911/*94.!#/!7(1!#V*(1!979,.-(1!
9/)!,(.$.1!B/78(.1!,#/**9$(4.!O.*(!(V$%9%(1=!
! H! Document 12!2!W/$7(!,#/*!$4.-8*(*!7(1!+(1198(1!&$-1!R!
&'-%#*(1,#419B$&$.-!(.!9/!.#/*$1+(!7/*9B&(!7941!&(1!%9+,984(1!7(!%#++/4$%9.$#4=!
!
5. Récapituler l’ensemble de votre analyse sous forme d’un tableau PESTEL.!
!
Facteur!Opportunités!Menaces!
Politique! C90#*$1(*!&(1!$4$.$9.$0(1!-%#&#8$@/(1!1#/.(4/(1!,9*!7(1!,#&$.$@/(1!
,/B&$@/(1=! Q/%/4(!+(4.$#4!(),&$%$.(!7941!&(1!7#%/+(4.1=!
Économique!X4.-*O.!7(1!C*94D9$1!,#/*!,9*.$*!+9&8*-!&'$4E9.$#4=! Y9/11(!7(1!%#L.1!
JA-B(*8(+(4.K!%9*B/*94.1K!(.%=MK!&$+$.94.!,#.(4.$(&&(+(4.!&(!,#/0#$*!7'9%A9.!7(1!
%#41#++9.(/*1=!
Sociologique! N(41$B$&$.-!9%%*/(!9/!.#/*$1+(!7/*9B&(!(.!R!&9!%#41#++9.$#4!
&#%9&(=!Z#/0(&&(1!9..(4.(1!7(1!%#41#++9.(/*1!4-%(11$.94.!/4(!979,.9.$#4!%#41.94.(!
7(1!#V*(1=!
Technologique! U.$&$19.$#4!,#.(4.$(&&(!7(1!.(%A4#&#8$(1!,#/*!,*#+#/0#$*!7(1!#V*(1!
-%#&#8$@/(1!(.!*(1,#419B&(1=! Z#4!+(4.$#44-!7941!&(1!7#%/+(4.1=!
Écologique! Q..(4.(1!%*#$1194.(1!(40(*1!7(1!,*9.$@/(1!*(1,(%./(/1(1!7(!
&'(40$*#44(+(4.K!,#11$B$&$.-!7(!1(!7-+9*@/(*!,9*!7(1!(4898(+(4.1!-%#&#8$@/(1!?#*.1=
!Z#4[*(1,(%.!7(!%(1!9..(4.(1!,#/094.!(4.*9\4(*!/4(!,(*.(!7'$+98(!#/!7(!%&$(4.]&(=!
Légal! ^-8&(+(4.9.$#41!?90#*$194.!&(1!,*9.$@/(1!7/*9B&(1!J()=!&9B(&1!
(40$*#44(+(4.9/)M=!Q/%/4(!+(4.$#4!(),&$%$.(!7941!&(1!7#%/+(4.1=!
!
N$!0#/1!90(_!7'9/.*(1!%#41$84(1!#/!1#/A9$.(_!9,,*#?#47$*K!S(!1/$1!7$1,#4$B&(!`!
!