Exploring Native Ads Platforms A Guide to Effective Online Advertising

Exploring Native Ads Platforms: A Guide
to Effective Online Advertising
Platforms for native advertisements have become a potent option in the field of digital marketing
for companies trying to combine advertising and content in an elegant way. Native advertising
offers a more integrated strategy, increasing user engagement and boosting conversions, in
contrast to typical display ads, which have the potential to disrupt the user experience.
This blog will explore what native ads are, their benefits, how they work, and how to effectively
use them through various ad platforms, including self-service options.
What Are Native Ads?
Native advertising is the term for advertisements that seamlessly integrate into the layout and
features of the platform on which they display. People will find these ads less intrusive and more
alluring because they are designed to look and feel like ordinary content. Because they often
appear in the same stream as information, they enable a more natural, seamless user
experience.
Types of Native Ads

1. In-Feed Ads: These appear within the content feed of websites or social media
platforms, blending in with regular posts.
2. Recommendation Widgets: Found at the end of articles or blog posts, these widgets
suggest additional content, often leading to sponsored articles.
3. Paid Search Ads: These ads appear in search results but are designed to look like
organic search results.
4. Sponsored Content: This type includes articles or videos created by brands that align
with the interests of the audience.
Benefits of Using a Native Ads Platform
Enhanced User Experience
The goal of native advertising is to disappear into the surrounding content. Because this
integration doesn't impede the flow of information, users are encouraged to interact with the
advertisement, which improves the user experience.
Improved Engagement Rates
Since native ads match the form and function of the content, they tend to have higher
engagement rates compared to traditional ads. Users are more likely to click on native ads
because they appear as a natural part of the content they are consuming.
Higher Conversion Rates
The non-intrusive nature of native ads often results in higher conversion rates. When users are
engaged and interested in the content, they are more likely to take action, whether that’s clicking
through to a website or making a purchase.
How Native Ads Work
The Mechanics of Native Advertising
Native ads are served based on algorithms that consider user behavior, interests, and
demographics. This targeting ensures that the ads are relevant to the audience, increasing the
likelihood of engagement.
1. Ad Creation: Advertisers create content that aligns with the platform’s design and user
expectations.
2. Placement: The ads are placed in locations where users are likely to see them without
feeling disrupted.
3. Tracking and Analytics: Most native ads platforms provide detailed analytics to measure
performance, including impressions, clicks, and conversions.

The Role of Ad Platforms
Native ads platforms play a crucial role in connecting advertisers with publishers. They provide
the technology and infrastructure necessary for serving native ads effectively. Advertisers can
choose where to place their ads and track their performance.
Popular Native Ads Platforms
1. Taboola
Overview: Taboola is a leading native advertising platform known for its recommendation
widgets that appear at the end of articles.
Key Features:
● Content Discovery: Connects advertisers with high-traffic publishers.
● Performance Analytics: Offers detailed insights into ad performance, helping advertisers
optimize their campaigns.
2. 7Search PPC Referral Program
Join the 7Search PPC Referral Program and start earning by referring new advertisers to our
innovative pay-per-click platform.
Key Features:
● Attractive Commissions: Earn generous commissions for each successful referral, with
the potential for recurring income as your referrals continue to advertise.
● User-Friendly Dashboard: Access real-time tracking and reporting tools that allow you to
monitor your referral activity and earnings effortlessly.
3. Revcontent
Overview: Revcontent is known for its high-quality native advertising solutions, offering a range
of ad formats.
Key Features:
● Customizable Widgets: Allows advertisers to create widgets that match their branding.
● Advanced Targeting Options: Offers in-depth targeting based on user behavior and
demographics.
4. Sharethrough

Overview: Sharethrough focuses on creating a seamless ad experience across different devices
and platforms.
Key Features:
● In-Feed Native Ads: Ads that appear within the content feed, blending in seamlessly.
● Real-Time Optimization: Automatically adjusts bids and targeting to improve ad
performance.
Integrating Native Ads into Your Marketing Strategy
Identifying Your Audience
Before diving into native advertising, it’s essential to understand your target audience. Conduct
market research to gather insights into their preferences, behaviors, and interests. This
information will help you create compelling content that resonates with them.
Creating Compelling Content
Content is king in native advertising. Create high-quality, engaging content that provides value
to the audience. Focus on storytelling, using visuals and a clear call-to-action to drive
engagement.
Selecting the Right Ad Platform
Choose an ad platform that aligns with your marketing goals and audience. Evaluate various
native ads platforms based on their features, targeting capabilities, and pricing models. Popular
options include Taboola, Outbrain, and Revcontent.
Setting Your Budget
For your native advertising campaigns, set a defined budget. Take into account elements like
the cost per mille (CPM) or cost per click (CPC) depending on the advertising platform you use.
Distribute money in accordance with performance indicators and projected ROI.
Monitoring and Optimizing Your Campaigns
After your campaigns go live, keep a frequent eye on their effectiveness. Analyze click-through
rates (CTRs), conversions, and engagement using the statistics offered by the advertising
platform. To maximize your ad expenditure and enhance performance, make the necessary
adjustments.

Self-Service Ad Platforms for Native Advertising
What Are Self-Service Ad Platforms?
Advertisers can autonomously build, manage, and optimize their ad campaigns with self-service
ad platforms. With the tools and resources these platforms offer, users may take charge of their
advertising efforts without requiring a high level of technical expertise.
Benefits of Using a Self-Service Ad Platform
1. User Control: Advertisers can set their budgets, select targeting options, and create ad
content at their convenience.
2. Real-Time Adjustments: Self-service platforms enable advertisers to make real-time
changes to their campaigns based on performance metrics.
3. Cost-Effectiveness: Advertisers can avoid agency fees and manage their spending more
effectively.
Popular Self-Service Ad Platforms for Native Ads
● Google Ads: Offers native ad options through Google Display Network, allowing
advertisers to reach a vast audience.
● Facebook Ads: Provides opportunities for native advertising within the Facebook feed,
leveraging extensive targeting options.
● AdRoll: Known for its retargeting capabilities, AdRoll also offers native ad formats for
increased visibility.
Crafting a Successful Native Ads Campaign
Establish Your Objectives
Establish your campaign's goals precisely before you launch it. Setting clear goals will assist
direct your strategy, whether your objective is to create leads, enhance brand awareness, or
drive visitors to your website.
Create a Content Strategy
Develop a content strategy that speaks to your target audience and supports your objectives.
Put your attention on engaging storytelling and content with a strong value proposition.
Select the Proper Advertising Formats
Decide which ad formats best fit the objectives of your campaign. Sponsored content,
suggestion widgets, and in-feed adverts can all target various groups and have distinct uses.