Enhance customer experience with F&B interior
design
The F&B sector of Thailand is highly competitive. According to the reports, Thailand is
expecting over 5% of annual growth and by the year 2026, it will be in the top 6 F&B
markets in the world. So, what should be the secret to survive in this hyper competitive
overstocked hospitality market? Where almost 25% of the nightlife establishments in
Thailand are running at loss, resorting to a genuine approach of enhancing customer
experience becomes important.
The importance ofinterior design for a bar restaurant
Imagine it’s a weekend and there are two bar restaurants on opposite sides of the road. One
is fully packed and the other one is surprisingly deserted, which one will you enter? Studies
revealed that peer-to-peer recommendation affects 80% of the customer conversions and
therefore people are likely to enter a crowded place because that establishment is
supposedly delivering a better customer experience. The secret to this is not the food, not
the menu, or the pricing, it’s about the entire experience. The interior designof bar
restaurant plays a huge role in enticing patrons.
No matter how competitive the location or the price range is, if an F&B establishment is
lacking a design identity, then chances are high to expect a downward trajectory. Multiple
factors are supporting the fact that hiring a restaurant interior designer is the key to ensure
a memorable experience, such as:
Thezen-like relaxing concept is popular for food hall interior design in Thailand.
People prefer to be at a place that feels safe, comfortable and rejuvenating. To stay
ahead of the competition, it is important to attain that vibe.
It is widely accepted that an inviting place should be Instagram worthy. But that
doesn’t mean you need to compromise the brand identity for the sake of flashy
walls and gaudy décor pieces. Top Thailand interior designerssuggestthat creating a
visually interesting place can be an efficient social media marketing campaign for
your business. Picking the mood and preferences of the key demographics and
amalgamating it with the most unique design aspects can make a huge difference
even for an ice-cream parlour.
The colour on the walls, the choice of lighting and the harmony of the décor
elements largely impact customer psychology. The concept of self-image tells that
consumers only associate themselves with a brand in which they reflect their own
image. The top F & B interior designtrends are all about creating a brand identity
that leaves a psychological impact and entices customers to visit the place again.
Interior design has a huge impact on psychology and leveraging it can definitely help in
enchanting the customer experience. Keep on reading, to know which are top design
elements that reflect a true and competitive Thailand interior design.
Primary design aspects to enhance customer experience
Obviously, branding, marketing, and PR can get your business to the limelight. But, the
design and ambience of a place is the silent salesman to give you huge ROI for the longest
period. The key aspects of food hall interior design in Thailandthat assure total customer
satisfaction can be:
Design and architectural beauty
Ambient and accent lighting
Comfortable and welcoming seating area
A smart combination of stimulating and relaxing colours
Trendy acoustics
There is no one size fits all approach. The concept of interior design inbar restaurant
is definitely different than an ice cream parlour. One place can be large and noisy and the
other can be small and cozy. To make sure that the place is functioning correctly, you need
to be conscious about the design decisions that directly impact the customer emotions. If
you want your business to be viral on the social media, try discussing the desirable impact
you want to achieve with one of the top Thailand interior designers.
Business name: Soho Hospitality
Address: 4th Floor, Chaiyos Mansion, 40 Soi Sukhumvit 11, Khlong Toei Nuea,
Watthana, Bangkok 10110
VISIT US:
https://sohohospitality.com/
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