Allianz-Basics-Styleguide

Basics
Style Guide
Version 3.0 – November 2007

2
1 The brand
1.1 Who we are
1.2 What characterizes us
2 The design
2.1 Our modular design principle
2.2 Basic elements
3 The applications
3.1 Examples
4 Appendix
4.1 Contact
Basics/Contents

3
1 The brand
1.1 Who we are
1.2 What characterizes us

4
Basics/The brand/Who we are
Who we are
Founded as an insurance company in Germany in 1890,
Allianz is one of the world’s largest financial service
providers today. Our expertise lies in the areas of
insurance, asset management and banking.
How can we be so good at so many different things?
We rely on our strong family of brands.
1.1

Die Beraterbank
C
O
R
P
O
R
A
T
E
/
S
P
E
C
I
A
L
T
Y
B
R
A
N
D
S
D
O
U
B
L
E
B
R
A
N
D
S
F
L
A
G
S
H
I
P
B
R
A
N
D
5
Basics/The brand/Who we are1.1
We are a large corporation, with subsidiaries and
regional partners around the globe. Together, we
pool our different areas of expertise to best serve
our customers. Our Allianz flagship brand is the
“center of gravity” of our group of brands, focusing
on insurance and asset management.
In some regions, we rely on our joint ventures with
regional partners to serve our customers. In other
countries, the Allianz Group is represented by
strong local players – individual corporate brands
who are experts in their respective fields.
Despite the different ways in which people recognize
us, every member of our group of brands shares the
same corporate commitment and shows visually the
relationship to Allianz.
Allianz Group brand architecture