Culture Strategy Elaboration versus Project Management, a Manual

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CULTURE'STRATEGY'ELABORATION'versus'PROJECT'MANAGEMENT'
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MANUAL!
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CULTURE!STRATEGY!ELABORATION!
versus'
PROJECT!MANAGEMENT!
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March!2015,!2nd!extended!edition!
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written!by:!
Luciano!Gloor,!RMCBU!Team!Leader!
Georgui!Baranets,!RMCBU!supporting!strategy-planning!expert!
with!Ragnar!Siil!contributing!to!Chapter!8!“Cultural!Strategies:!Topics!and!Issues”!
editorial!responsibility:!
!Luciano!Gloor,!RMCBU!Team!Leader!
''
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This)Manual)has)been)prepared)by)the)Regional)Monitoring)and)Capacity)Building)Unit)of)the)Eastern)
Partnership) Culture) Programme)and) represents) the) views) and) opinions) of) its) authors) solely.) The)
Manual)does)not)necessarily)reflect)the)views)and)opinions)of)the)European)Commission.))!
!
Regional!Monitoring!and!Capacity!Building!Unit!
of!the!!
Eastern!Partnership!Culture!Programme!!
E-mail:![e-mail]!
Web-site:!www.euroeastculture.eu!! !

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CULTURE!STRATEGY!ELABORATION!versus!PROJECT!MANAGEMENT!
L!
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List!of!Contents!
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List!of!Contents!......................................................................................................................!3!
Introduction!..........................................................................................................................!4!
1.!Introduction!to!Inclusive,!Participatory!and!Bottom-Up!Strategic!Planning!.....................!8!
2.!A!Strategy!Paper’s!Structure!and!Contents!...................................................................!13!
3.!Applying!a!Strategic!Approach!......................................................................................!19!
4.!Comprehending!the!Situation!.......................................................................................!22!
5.!Identifying!Problems!and!Needs!...................................................................................!28!
6.!Identifying!the!Strategy!................................................................................................!32!
7.!A!Strategy!Implementation!Provisions!and!Approval!....................................................!37!
8.!Cultural!Strategies:!Topics!and!Issues!...........................................................................!41!
Annex:!Problem-Objective!Tree!Case!Study!.........................................................................!46!
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Introduction%
!
!
CULTURE!STRATEGY!ELABORATION!versus!PROJECT!MANAGEMENT!
M!
!
!
Introduction!
!
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7&+63735!7(=&+5!8#99(+7!7>3!+(*3!(F!$#*7#+3!%'!7>3!+36%('O8!8#87&%'&@*3!53N3*(943'7!&'5!9+(4(7%('!
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Programme’s!Specific!Objectives!are:!
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Objectives!of!the!Manual!
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Introduction%
!
!
CULTURE!STRATEGY!ELABORATION!versus!PROJECT!MANAGEMENT!
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