. e g r o f a L e i r a M COMMUNICATION - STRATEGIC PLANNING Education Work experience 2008-2009 Master 2 Digital Creation and Edition University of Paris 8 Honours Degree Project: e-commerce platform for young fashion creators Article about the economy of attention mentionned by Le Monde and Ogilvy Paris : http://bit.ly/HGlDOL - http://bit.ly/HIrCDQ 2009-2012 trivago (Düsseldorf, Germany) Pure Player - the world n°1 hotel search Director of communication, trivago France - Optimization of the awareness and the image of the brand in the french market Achievements : from scratch, created strong business relationships with the main media (e.g. Le Monde, Metro, Ouest France, Glamour, TF1...) and the main news agencies (e.g. AFP...) to set trivago’s economic and travel trends 2006-2008 Master Corporate and Brand Communications data as trustful and relevant. Live interviewed by BFM Business, France ISCOM institute for communications and advertising Info, RTL, France Inter and Sud Radio for my trend analysis about the Final Thesis : from print to web, mutations in the evolution of the european hotel prices and the travel trends. communication of the local authorities. Final oral examination : the web ergonomics 2009 (6 months, full-time) BNP Paribas (Paris, France) http://www.atelier.net – main French new technologies news website 2005-2006 Master 1 Information and Communications New Technologies journalist University of Paris 8 and Humboldt University, Berlin Daily selection and analysis of IT news and research papers, interviews of Final thesis : city, department, region, which kind of power international specialists and redaction of 3 articles per day leading to which kind of public communication ? Examples : http://bit.ly/HJos2w - http://bit.ly/IW68xQ 2002 A-levels European : german 2008 (7 months, full-time) Publicis Consultants Verbe (Paris, France) Editorial Agency Copywriter and project leader Involvement into editorial projects for clients and for invitations to tender, from the initial brainstorming until the final presentation Daily personnal watch, Klout score : 61 Examples : livre d’entreprise Essilor, publireportages Axa et Nestlé, Topics : Advertising, Facebook, Science, Technology, Painting Newsletter GDF Suez et BNP Paribas, affichage Galerie Lafayette et Twitter : https://twitter.com/marielaforge Geodis, Magazines Canal +, Fnac, Thiriet, Alliance Healthcare New blog : http://marielaforge.wordpress.com/ 2007 (4 months, full-time) TBWA Textuel La Mine Former blog : http://incision.over-blog.com/ Editorial Agency Facebook : https://www.facebook.com/laforgemarie Copywriter - Involvement into projects for non-profit organizations Inspiration Examples : Annual report for Mc Donald’s foundation, content for the Wired, Contagious, Mashable, Techcrunch, Juxtapoz, Fast websites Msn solidarity, RATP, SNCF, Apec, Lyonnaise des Eaux Company, New York Times, Fubiz, L'Atelier BNP Paribas, Pew Research, Le Monde, Ads of the World, MIT news, Slate, TNS Sofres, Strategies, Toxel, Google news fr / uk / de / com, Ipsos, Inspirationfeed, Angie blog, Design Milk, New Scientist, French Ernst&Young, PR Newswire, France Info, Ifop, EurekAlert, Mother tongue Frenchweb, emarketing.fr, Read Write Web, Internet Actu, English and German Owni, Monocle, Citizen K, XXI, the FWA, Socialmediatoday, Fluent Social Media Club, La Netscouade, Trendwatching, Faber Novel, Elle, La Cantine, Rue 89, TNW... Personnal skills Languages Hobbies Informatique Sport women rugby, roller derby, skateboard, snowboard Pack Office , Adobe Creative Suite (Photoshop, Illustrator, In Design) Music DIY concerts organisation + DIY label Travel city Breaks in cities with a strong historical background Bafa Learn Innovation, classic and modern movies, sciences, web, philosophy, Diploma for youth leaders and workers comics, painting, DIY, litterature, street art, dancehall, punk hardcore Nationality : French / Date of Birth : 29/06/1985 Parkstrasse 45 40477 Düsseldorf GERMANY +336 86 43 27 36 [email protected]