Plan de cours Business Development M1 SEDI 2016 / 2017 – H2 Enseignant Nom Luigi Romeo Bureau Téléphone Courriel [email protected] Objectifs de l’enseignement To understand what are the key steps to launch and sell a new offer, develop a marketing plan and convince an executive audience to support your business plan. To master a set of tools to be more efficient and pro-active when dealing with sales management including price management. Pré-requis To understand the basics of marketing and B2B business models Plan Sommaire Sales pitch Impromptu speeches What is a Marketing Plan? How to launch a new offer? Price management Selling methodology Sales Presentation efficiency Email efficiency Eléments Bibliographiques Aucun