Groupe Sup de Co La Rochelle La Rochelle

Groupe Sup de Co La Rochelle
La Rochelle Business School
Course Offer for 2015-2016 Exchange Students
Bachelor in Tourism Management (BMT) Programme
Please, note that this document may be subject to changes
BMT 1st Year - ENGLISH TRACK
FALL
COURSE TITLE
TEACHING LANGUAGE HOURS
Fundamental Marketing and Sales Techniques
English
24
4
Accounting Fundamentals
English
24
4
Project Management seminar
English
10
4
Principles of Business
English
24
4
Tourism and its Organisation
English
24
4
Customer Service Skills
English
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Tourism and French Gastronomy
English
24
5
167
31
TOTAL
SPRING
ECTS
Geo-politics in Tourism
English
24
Consumer Behaviour in Tourism
English
24
Service Marketing in Tourism
English
24
Introduction to Financial Analysis
English
24
Economics of Tourism
English
24
Fundamentals of Human Resources Mgt.
English
24
French Language (Beginner, intermediate,
advanced)
French
13
Coastal Tourism
English
24
TOTAL
181
31
TOTAL FOR THE YEAR
348
62
1/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 1st Year - FRENCH TRACK
SPRING
FALL
COURSE TITLE
TEACHING LANGUAGE HOURS ECTS
Marketing fondamental et Technique de vente
French
24
4
Customer Service Skills
English
24
4
Fondamentaux de comptabilité
French
24
4
Introduction au management de projet
French
10
4
Economie d'entreprise
French
24
4
Organisation et acteurs du Tourisme
French
24
4
French language (Beginner, intermediate, advanced)
French
13
2
Tourism and French Gastronomy
English
24
5
TOTAL 167
31
Géopolitique du Tourisme
French
24
4
Service Marketing in Tourism
English
24
4
Comportement du consommateur touristique
French
24
4
Introduction à l'analyse financière
French
24
4
Economie du Tourisme
French
24
4
Fondamentaux des Ressources Humaines
French
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Coastal Tourism
English
24
5
TOTAL 181
31
TOTAL FOR THE YEAR 348
62
2/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 2nd Year - ENGLISH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
Introduction to Travel Industry*
English
24
4
Introduction to Hospitality*
English
24
4
Introduction aux industries des loisirs et
du sport*
French
24
4
Fundamental Management Control
English
24
4
24
4
English & Spanish
according to the chosen
option
24
4
Tourism Law
English
24
4
French language (beginner, intermediate,
advanced)
English
24
4
Incoming course
French
13
2
229
31
Operational Marketing of Tourism
package:
SPRING
1. English-speaking Zone
2. The Arab World/Middle East
English
3. Asia
4. Hispanic Countries (Taught in
Spanish)
Marketing Communications in Tourism
TOTAL
*Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3.
3/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 2nd Year - FRENCH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
French
24
v
English & Spanish
24
4
Communication marketing en Tourisme
French
24
4
Fondamentaux en contrôle de Gestion
French
24
4
Droit du Tourisme
French
24
4
Introduction to Travel Industry*
English
24
4
Introduction to Hospitality*
English
24
4
Introduction aux industries des loisirs et
du sport*
French
Français langue étrangère (Débutant,
intermediaire, avancé)
French
Tourism and French Gastronomy
English
Management de projet éco-touristique
Operational Marketing of Tourism
package:
1. English-speaking Zone (Taught in
English)
2. The Arab World/Middle East
(Taught in English)
3. Asia (Taught in English)
FALL
4. Hispanic Countries (Taught in
Spanish)
24
4
13
TOTAL
24
2
229
31
*Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3.
4/8
Groupe
de Co
La Rochelle
Groupe
SupSup
de Co
La Rochelle
La Rochelle
Business
School
La Rochelle
Business
School
BMT 3rd Year - FRENCH TRACK
MANDATORY COURSES
TEACHING
LANGUAGE
ECTS
4
SEMESTER 1 - FALL
Marketing relationnel et
French
Fidélisation client
FUNCTION SPECIALISATION
ECTS
Droit du travail, de la
concurrence et de la
consommation
Business Game
(Introductory Seminar)
ECTS
Please select one specialisation
among the 2 proposed
Gestion et Revenue Management
Revenue Management niveau II
4
Coût, Prix et Revenue Management
4
Marketing et E-Tourisme
4
JOB/BUSINESS
SPECIALISATION
Marketing Digital et tourisme
4
Yield Management & Marché
4
Spécialisation Animation
Conception d'animation
4
Projet Evénementiel Appliqué
4
French
Stratégie et Entreprenariat
Spécialisation Tourisme Sportif
Entreprenariat et procesus de création
4
Conception de séjour sportif
4
Business Plan
4
Droit du sport
4
Management et RH
English
0
Manager du Tourisme: Outils RH
4
French language
2
Comportement Organisationnel
4
Tourism & French Gastronomy
5
5/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 3rd Year - FRENCH TRACK
MANDATORY COURSES
TEACHING
LANGUAGE
ECTS
FUNCTION SPECIALISATION
ECTS
SEMESTER 2 - SPRING
French
4
OR
Maitrise des coûts et reporting
4
Gestion des risques ou d'un centre de
profit
4
Spécialisation Animation
MICE
4
Création d'événement scénique
4
Marketing et E-Tourisme
Estrategia de Desarrollo Spanish
turistico
4
ECTS
Please select one specialisation
among the 2 proposed
Gestion et Revenue Management
Stratégie de
dévelopement
touristique
JOB/BUSINESS
SPECIALISATION
Marketing stratégique en Tourisme
4
Community Management
4
OR
Stratégie et Entreprenariat
Desarrollo sostenible y
sector publico
Spanish
4
OR
Sustainable development English
in tourism and public
sector
Spécialisation Tourisme Sportif
Gestion comptable d'un centre de profit
4
Conception d'animation Sportive
4
Management de l'innovation
4
Gestion d'un centre sportif
4
Management et RH
4
Management des ress. humaines
4
French language
2
Leadership et management
4
Tourism & French Gastronomy
5
6/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 3rd Year - ENGLISH TRACK
MANDATORY COURSES
TEACHING
LANGUAGE
SEMESTER 1 - FALL
Relational Marketing in
English
Tourism
Tourism Policy
Business Game
(Introductory Seminar)
ECTS
FUNCTION SPECIALISATION
ECTS
JOB/BUSINESS
SPECIALISATION
ECTS
Please select one specialisation
among the 2 proposed
Strategy and Entrepreuneurship
4
Business unit Management
4
Hospitality Management
Entrepreneurship and creation process
4
Food and beverage
4
MICE
4
English
English
Marketing and E-Tourism
4
Travel Management
Digital Marketing and Tourism
4
Negociation and Purchasing in Tourism
4
Tour Operating & Travel Agency
4
4
Yield Management & Market
4
French language
2
Tourism and French Gastronomy
5
7/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 3rd Year - ENGLISH TRACK
MANDATORY COURSES
TEACHING
LANGUAGE
ECTS
FUNCTION SPECIALISATION
ECTS
SEMESTER 2 - SPRING
Sustainable
Development in tourism
and public sector
ECTS
Please select one specialisation
among the 2 proposed
Strategy and Entrepreuneurship
Human Resources
Management
JOB/BUSINESS
SPECIALISATION
Business unit Management
4
Hospitality Management
Entrepreneurship and creation process
4
Hotel Marketing
4
Standards and certifications
4
Marketing and E-Tourism
4
Travel Management
Digital Marketing and Tourism
4
Travel Industry
4
MICE
4
Yield Management & Market
4
French language
2
Tourism and French Gastronomy
5
8/8
Groupe Sup de Co La Rochelle
La Rochelle Business School