DotCom Secrets: Online Growth Playbook

DOTCOMSECRETS
“AsimpleprocessthatANYcompanycanusetogeometricallyimprovetheir
traffic,conversion,andsalesonline.”

—TonyRobbins
DOTCOM
SECRETS
THEUNDERGROUNDPLAYBOOKFORGROWING
YOURCOMPANYONLINE
RUSSELLBRUNSON
DOTCOMSECRETS
THEUNDERGROUNDPLAYBOOKFORGROWINGYOUR
COMPANYONLINE
©2015RUSSELLBRUNSON.
Allrightsreserved.Noportionofthisbookmaybereproduced,storedina
retrieval

system,ortransmittedinanyformorbyanymeans—electronic,mechanical,
photocopy,
recording,scanning,orother—exceptforbriefquotationsincriticalreviewsor
articles,withoutthepriorwrittenpermissionofthepublisher.
PublishedinNewYork,NewYork,byMorganJamesPublishing.MorganJames
andThe
EntrepreneurialPublisheraretrademarksofMorganJames,LLC.
www.MorganJamesPublishing.com
TheMorganJamesSpeakersGroupcanbringauthorstoyourliveevent.For
more
informationortobookaneventvisitTheMorganJamesSpeakersGroupat
www.TheMorganJamesSpeakersGroup.com.
ISBN978-1-63047-477-5paperback
ISBN978-1-63047-478-2eBook
LibraryofCongressControlNumber:
2014919068
CoverDesignby:
RobSecades
InteriorDesignby:
BonnieBushman[email protected]
Inanefforttosupportlocalcommunitiesandraiseawarenessandfunds,Morgan
James
Publishingdonatesapercentageofallbooksalesforthelifeofeachbookto

HabitatforHumanityPeninsulaandGreaterWilliamsburg.
Getinvolvedtoday,visitwww.MorganJamesBuilds.com
DEDICATION
Tomydad,whohelpedinspiremetobecomeanentrepreneur.
Tomymom,whoalwaysknewmytrueworth.
Andtomywife,Collette,forsupportingmethroughallofmycrazyideas,and
running
ourhomeinawaythathasallowedmetochasemydreams.
TABLEOFCONTENTS
ForewordWhatThe‘OnlineMarketingWizardFraternity’Doesn’tWantYouTo
Know
(and:isTHISbooka‘fraud’?)
WhatThisBookIsAbout(andWhatIt’sNOTAbout)
Introduction
SectionOne:LaddersandFunnels
Secret#1:TheSecretFormula
Secret#2:TheValueLadder
Secret#3:FromaLaddertoaFunnel
Secret#4:HowtoFindYourDreamCustomers
Secret#5:TheTheeTypesofTraffic