
A well-designed microlearning strategy is more than just a collection of short videos. It is
a targeted, data-driven framework that embeds learning directly into the flow of work.
For industries as diverse as Finance, Healthcare, and Oil and Gas, a smart strategy is
the key to ensuring employees are not just competent, but continuously developing the
skills needed for future success.
Step 1: Align Your Strategy with Business Goals
The first and most critical step is to move beyond learning metrics and align your
microlearning strategy with tangible business outcomes. What specific problem are you
trying to solve? Is it a high turnover rate, a compliance risk, or a new product launch?
Your strategy should be a direct answer to a business need. For a bank in the Banking
sector, a microlearning strategy might be designed to reduce transaction errors by 20%.
For a company in the Insurance industry, the goal could be to improve a claims team's
efficiency by a measurable percentage. By starting with a clear, business-focused goal,
you ensure your training has a purpose and can demonstrate a clear return on
investment.
Step 2: Curate and Create the Right Content
Once your goals are defined, the next step is to develop content that is not only short
but also highly effective. This requires a two-pronged approach: leveraging a library of
existing content and creating your own. A high-performing microlearning strategy is built
on a foundation of quality content, which is where the right microlearning tools are
essential.
Content Creation: A powerful and user-friendly Microlearning Authoring Tool is a
must-have. It empowers subject matter experts (SMEs) to transform their knowledge
into engaging, bite-sized Microlearning Courses. The most forward-thinking
organizations are now leveraging an AI-powered Authoring Tool that can analyze
lengthy documents, presentations, or videos and automatically generate a series of
interactive quizzes, summaries, and infographics. This allows a company in the Pharma
industry to rapidly create training on a new drug and push it out to their sales team
instantly, eliminating the long development cycle of traditional methods.
Step 3: Select the Optimal Delivery System
Content is useless without an intelligent delivery system. A robust Microlearning
Platform is the central hub for your strategy, but to truly elevate your training, you need
a platform that is built for today's mobile, on-demand world. The best Microlearning
Platforms come with a dedicated Microlearning Application that puts learning directly