Google Shopping Feed Hacks for Better Visibility

Google Shopping Feed
Hacks for Better Visibility
Powered by Karsa Technologies
Unlock the full potential of your product listings with proven
optimization strategies that boost visibility, increase clicks, and drive
more sales through Google's powerful shopping platform.
Visit us at https://karsa.ai/ to learn more about our solutions.

Why Optimize Your Google Shopping Feed?
Dominant Ad Format
Google Shopping drives 85%+ of
retail search ad clicks, making feed
quality crucial for visibility and
sales.
Performance Boost
Optimized feeds increase
impressions, click-through rates
(CTR), and reduce wasted ad
spend by aligning product data
with Google's AI-driven algorithms.
Expert Solutions
Karsa Technologies helps brands
unlock this potential with cutting-
edge feed optimization solutions.
Without proper optimization, your products may never reach potential customers4even with
increased ad spending.

Hack #1: Master Your
Product Titles
The first 70 characters of your title are critical real
estate that determines whether your product appears in
relevant searches.
Front-load key details: brand,
product type, color, size 4
place the most important
elements first.
Be specific: "Karsa Men's
Waterproof Running Jacket 3
Black, Large" beats vague
alternatives.
Avoid keyword stuffing: keep titles clear, unique, and user-focused
to boost relevance and CTR.

Hack #2: Write Descriptions That Convert & Rank
Your product descriptions should do double duty: help Google
understand your product while convincing shoppers to buy.
Add Keywords Naturally
Incorporate relevant search terms without forcing them, focusing on what
customers actually search for.
Highlight Unique Selling Points
Explain what makes your product special in ways that matter to your
target customers.
Answer Shopper Questions
Address common concerns before they arise to reduce bounce rates and
increase conversions.
Example Description
"Karsa's jacket features breathable waterproof fabric,
ideal for outdoor athletes seeking comfort and
durability. Lightweight design with reinforced seams
withstands intense training while keeping you dry in any
weather."
Well-crafted descriptions improve Google's product matching
and boost shopper confidence, leading to higher conversion
rates.

Hack #3: Leverage High-
Quality Images & Variants
Quality Requirements
Use at least 800x800 px images with white backgrounds;
include multiple angles and lifestyle shots to showcase
product features.
Color Consistency
Ensure product color in titles matches images exactly to avoid
disapproval and customer confusion.
Automation Integration
Karsa Technologies integrates image optimization with feed
automation for seamless updates across your entire catalog.