models-attract-women-through-honesty

MODELS
AttractWomenThroughHonesty
ByMarkManson

Copyright©MarkManson,2011-2016.
AllRightsReserved.
Nopartofthispublicationmaybereproducedortransmittedinanyformorby
anymeans,mechanicalorelectronic,includingphotocopyingandrecording,or
byanyinformationstorageandretrievalsystem,withoutpermissioninwriting
fromthepublisher.
Requests for permission for or further information on usage of this document
shouldbeaddressedto:[email protected]
LegalNotice
ThePurchaserorReaderofthispublicationassumesresponsibilityfortheuseof
these materials and information. Adherence to all applicable laws and
regulations, federal, state, and local, or any other jurisdiction is the sole
responsibilityofthePurchaserorReader.
TheAuthorandPublisherassumenoresponsibilityorliabilitywhatsoeveronthe
behalfofanyPurchaserorReaderofthesematerials.
ANYPERCEIVEDSLIGHTSOFSPECIFICPEOPLEOR
ORGANIZATIONSAREUNINTENTIONAL.

ForewordtotheRevisedEdition
In April 2011, in a cramped and horribly overpriced hotel room in London, I
begantheoutlineforadatingadvicebook.
Foranyonewhohastriedtowriteabook,theyknowthatstartingitisthemost
dauntingpart.Thereweresomanyconsiderations,somanyideas,somanygoals
andambitions.Andforafewdays,Iwasparalyzedwithallofthepotential.
ButI soondecided tolimit myselfto onespecific aim.I askedmyself, “What
bookdoIwishIwouldhavereadwhenIwassingleandstrugglinginmydating
life?IfIhadonlyreadonebook,whatdoIwishithadtoldme?”
Astheweekswentby,itturnedoutthatIwishedithadtoldmealot.Thebook
spilledoutofmeinasomewhatinvoluntarymanner,akindofintellectualvomit.
I was touring Europe, giving talks and coaching live at the time, and I would
oftenfinishupasessionwithaclientordoaQ&Awithasmallaudienceand
immediatelyruntomyhotelroomtojotsomeoftheideasthathadspewedout
ofmymouthintothenowballooningbook.
Ialsodecided earlyonthatIwantedtomakethe bookdifferentstylistically.I
hadreadprettymucheveryotherdatingadvicebookonthemarketandthought
most of them were garbage. I already knew the core ideas of this book were
goingtobedifferent–deeper,morepersonal,moreemotional.ButIalsowanted
the style of the book to be different. Perhaps I was up my own ass with self-
importance, but I wanted to give it a bit more of a literary flair. I wanted the
beauty and joy of the dating experience to come across in the writing itself. I
didn’tjustwanttolayoutstep-by-stepplansandinformationtobememorized,I
wanted to move the reader, since after all, the whole point of the book is that
dating and romance is about just that: allowing yourself to be moved, both
emotionallyandphysically.
Iwrotethebookinlessthanthreemonths.Mostofitwaswritteninhotelrooms
and small apartments across Europe: first London, then Bristol, then Prague,
thenSt.Petersburg,anditwasfinallyfinishedinBudapest.
Thefirstversionofthebookwaslongandsloppy:366pages,withatleastthat

manytypos,grammaticalerrors,anddumbtangents.Atthetime,myaspirations
werefairlypedestrian.Iwantedtobeabletomakesomemoneyonlinewithout
havingtophysicallybeinonespot,asalmostfouryearsofconstanttraveltodo
thecoachingthingwaswearingonme.
ButIalsowantedtogetmyideasoutintotheworldandhopefullymakeadent
inthedatingadviceindustrysince,atthetime,IfeltthatwhatIhadtosaywas
quitedifferentfromthevastmajorityoftoxic“PickUp”advicethatwasbeing
taughttomen.
ThebookcameoutonJuly5th,2011.Itwasself-publishedthroughAmazonand
my own website. That first month it only sold a few hundred copies – mostly
blogreadersandformerclientsofmine.Manyofthemreportedtomemanyof
themistakesandhelpedmeedititovertheproceedingweeksandafewsmall
updateswerereleasedsoonafter.Bythefallofthatyear,Ifeltgoodthatitwas
outthereandpeoplelikeditandsoonmovedontootherprojects.
Butasthemonthsrolledon,thebookbegantotakeonalifeofitsown.Withno
marketing, no publicity, no promotion, and a shitty cover I made myself in
Photoshop,thebook’ssalesgrewexponentiallyeachmonth.Likeamindvirus,
infecting people’s brains so that they could move on and infect others, men
beganrecommendingittotheirfriends,andthentheirfriendsrecommendeditto
theirfriends,andsoontheirfriends’friendswerebuyingitfortheirbrothersand
cousins and even newly divorced fathers and uncles. It was soon being
recommendedonwebsitesandforumssomuchthatIbegantogetemailsasking
metostopspamming.ButIwasn’tspamming.Iwasn’tdoinganything.Itwas
simplythereaders.
Byearly2012,tomypleasantsurprise,Iwasearningenoughtomakealivingas
an author. So I quit coaching and focused solely on my writing. That same
summerIalsogavethebookitsfirstrealrevision.Ihiredadesignertocreatea
real cover. I chopped about 50 of the more pedantic and excessive pages. I
simplifiedsomeofthetermsandtheoriesandtriedtomakethemmorereader-
friendly.WhatIconsiderthefirst‘professional’versionofModelswasreleased
inAugustof2012.
Fromtherethebookwentontobecomethehighestsellingmen’sdatingadvice
bookforyearsatatime,outsellingmainstayssuchasNeilStrauss’sTheGame
and Erik Von Markovik’s The Mystery Method, often even outselling most