
The Core Principle: Design for the Brain, Not Just the Clock
The key to effective microlearning is to move beyond simply reducing content size.
It's about designing content specifically for the way the human brain acquires,
processes, and retains information. Each microlearning snippet or Microlearning
Courses must be a self-contained, powerful learning experience. MaxLearn’s
approach centers on this principle, ensuring every module delivers maximum impact.
The Six-Step Guide to Designing Microlearning Correctly
Start with a Single, Laser-Focused Objective: The most common mistake is trying to
teach too much. Before you create a single piece of content, define one—and only
one—learning objective. What is the single, tangible skill or piece of knowledge you
want the learner to walk away with?
Bad Example: "Understand new compliance regulations."
Good Example (Banking): "Correctly identify the five steps for a suspicious activity
report (SAR) filing."
This focused approach ensures clarity and prevents cognitive overload, which is
crucial for retention.
Choose the Right Format for the Objective: Microlearning isn't just about video. The
format should be chosen to best serve the learning objective. A procedural task
might be best as a 90-second video, while a conceptual topic might work better as
an interactive infographic or a mini-quiz.
MaxLearn's Microlearning Authoring Tools provide a variety of templates and
options to help you choose and create the ideal format for your content.
Keep it Truly Bite-Sized and Actionable: While the general range is 1-15 minutes, the
sweet spot is often much shorter. Aim for 3-5 minutes for most concepts. The content
should be instantly actionable, allowing the learner to apply the knowledge
immediately after consumption.
Industry Example (Retail): A 3-minute simulation module where a sales associate
practices handling a difficult customer complaint, leading to immediate performance
improvement.
Leverage Technology for a Seamless Experience: The best microlearning is
delivered through a robust and intelligent system.